Q: How is the overall operation?
A: Now in an embarrassing situation, the initial investment has basically been recovered, but now the competition is fierce. If you continue to invest, you may not be able to recover your capital, and you will not be able to make a profit without investing in the existing traffic.
Q: What is the overall investment?
A: The total investment is about 60,000 RMB, with more than 20,000 RMB for equipment and more than 30,000 RMB for decoration. This is still the case that a lot of second-hand parts are used in the decoration.
Q: What is the cost structure?
A: If the expenses are fixed, the store rent is 2,300 yuan per month, and each of the two shop assistants is about 3,000 yuan per month. The water and electricity charges are less than 1000 per month without air conditioning. Others are materials and consumables.
Q: what is the gross profit of sales?
A: In terms of all categories, it is about 70% overall, which seems to be very high, but it is actually lower than others. Because our materials are very good, we use pure milk and fresh fruits and vegetables, the paper cups used are 60 cents, and the sealed plastic bottles used for fruit tea are more than 1 piece.
Q: What's the problem with materials?
A: Milk tea is fine, mainly fruit tea. The taste depends very much on the quality of the goods. When the fruit is good, it tastes good, but when it is bad, it is bad.
Q: Are there any improvement measures?
A: Not at present. The most important thing is that I don't have much personal time, and I just take care of the store. I didn't expect so many things at that time.
Q: Is there a shop like Baiguoyuan in Xinyu? Can be found as a supplier
A: I don't think so. I didn't pay attention to it in detail. If there were, the price would be more expensive, and our cost might be much higher.
Q: What is the source of the formula?
A: It's mainly our own Baidu and the formula of tea, so our food tastes very good.
Q: Have you managed your finances?
A: No, I don't have much time to calculate it every day. So far, I only have sales data, and I haven't calculated the cost, loss and so on.
1, time problem
The fact that part-time entrepreneurship is not reliable is verified again, and it is unrealistic to do full link management part-time without joining and brand support. A clerk with 3000 yuan can't have any subjective initiative.
2, positioning out of focus
Financially, if the monthly fixed cost is 7,000 yuan and the gross profit of sales is 70%, then the monthly turnover will reach 10000 yuan, and the revenue will be balanced. That is to say, in 340 yuan every day, according to the average customer unit price 16 yuan, an average of 22 cups can be sold every day, which is not difficult. But in finding the breakthrough point, more traffic and lower cost will be needed.
In terms of product pricing, a cup of milk tea is in 16~24 yuan, and a cup of fruit tea is in 22~26 yuan. In the fifth-tier cities, the price is already in the middle and high-end position. Although the products are really good, the decoration environment and design style in the store are not very brilliant, and the storefront area is small and the goods are not suitable for the store.
3. The store is small and the traffic is insufficient.
In the early days, the main store in online celebrity brought good traffic, but when the new store opened, the traffic was taken away. Instead, some older users (30+) who know the products are left behind, or there was some traffic in the early days, but due to geographical problems, no new traffic entered.
4. Lack of stall direct sales
Most customers enter the store mainly by packaging, but there are no eye-catching price tags and personnel at the stalls, so they can't produce direct guidance and can't use queues to drain.
For small cities with five lines, there are three kinds of best personal observation activities. One kind is cheap shops with the core price below 8 yuan and accompanied by desserts and barbecues. The need for small space has higher requirements for site selection. Generally, it is near the school, and the large space can be slightly biased because it can bring group effect. In fact, its core is to sell a venue for a party, not the food itself.
The other is a online celebrity-shaped store with unique decoration, and at the same time, there are rich scenes, where you can not only drink milk tea, but also have some high-value products such as steak. But it must be excellent in product and scene shaping, otherwise the pure online celebrity store can't be preserved. For example, personally, it is observed that the survival of Lujiao Lane in Jiangxi is very general.
There is also a kind of products with excellent quality and moderate price, but only for small stalls to take out, which are common near vocational high schools and sell the products themselves.
For shops like Friends, the high-priced products are good, but the decoration and storefront are at a disadvantage. I don't think clearly about the positioning. Personally, I think it is best for such shops to enter the core business district or high-grade residential area and operate in the form of stalls, so as to reduce the cost while the traffic is sufficient, and bring them with high-quality products.