Brand positioning: Tsingtao beer can be different from imported beer in brand positioning. Imported beer usually appears in the image of high-end and quality assurance, while Tsingtao beer can emphasize the image of being more close to the people and localization, highlight the local historical culture and traditional characteristics, and let consumers accept and recognize it more kindly.

2. Taste characteristics: Tsingtao beer can be distinguished from imported beer by its unique taste characteristics. Tsingtao beer can emphasize its local raw materials, brewing technology and taste habits, so that consumers can feel a different taste experience from imported beer. At the same time, Tsingtao Brewery can develop product series with different tastes to meet the needs of different consumers.

3. Social scenes: Tsingtao beer can distinguish imported beer by creating different social scenes. For example, Tsingtao Brewery can emphasize its consumer identity and consumption experience in traditional festivals, special events or night market stalls in China, so that consumers can feel the noise of the region and culture.

4. Promotion: Tsingtao Brewery can adopt unique promotion methods for differentiated marketing. For example, put unique advertisements on TV, Internet, radio and other media platforms, interact with consumers through social media platforms such as WeChat and Weibo, or launch unique promotional activities on specific occasions or activities. , enhance brand awareness and consumer stickiness.