Chery QQ ice cream has always been closer to the user's attitude and meets the diversified individual needs of users. On the eve of the Spring Festival, Chery QQ Ice Cream was released through the official WeChat account of "iCar Eco+"1000 limited-edition Spring Festival red envelopes:1Starting from the afternoon of October 28th, users can receive it by sending the keyword "QQ Ice Cream" to the official WeChat account of "Concerned about iCar Eco+"; In addition, you can also get a red envelope cover by reading the tweet of "iCar Eco+"activity on the official WeChat account.
User perspective+user language, fancy marketing gameplay helps QQ ice cream take off.
It is not the first time that QQ ice cream has followed suit in user marketing. In July last year, QQ Ice Cream greatly upgraded the "blind box" game, turning the "big commodity" of cars into a blind box, and creating, sharing and delivering happiness together with users. Users can get the rights of "refueling blind box", "universe blind box" and "surprise blind box" by constantly unlocking the expansion packages blindly ordered at each stage, and they can also receive ice cream exchange coupons to get the happiness of the first ice cream in autumn.
Last year1October 25th, 10, QQ Ice Cream created an immersive live game in the big event, combining the needs of core users' life scenes. Mr. Liu, the top driver of the automobile circle, and the leader of the automobile circle appeared in the camera together, carrying goods for outdoor scene live broadcast, and connecting with other eight major cities, network celebrities and shops. Thanks to the innovative model and the flow of top people, QQ ice cream quickly stepped out of the circle.
Based on the user's demand orientation, create a brand-new digital marketing new gameplay.
At last year's Chengdu Auto Show, the QQ ice cream exhibition area with various trendy elements and the personalized scene of happy lightning in Chetao attracted countless eyeballs. Several online celebrities spontaneously went to punch in, which also made Chery New Energy's booth a traffic bear of the auto show. In addition, the interactive games featuring the delicacies and tastes of online celebrities in Chengdu on the booth also allowed onlookers to enjoy endless food.
At Guangzhou Auto Show, QQ ice cream exhibition area was dazzling and unique. The brand-new scene cars "Boundless X" and "Boundless X", which are favored by male fans, are created according to the preferences of young male users and the needs of travel scenes, combined with elements such as science fiction and games, and the scene sense of personalized travel is interpreted to the extreme. The swing, DIY manicure and happy dessert table with childhood once again became the focus of the auto show.
In the League of Legends mobile game city hero contest, QQ ice cream is strongly supported by Q Meng prototype and sci-fi scene car "Boundless X" and well-known e-sports anchor Wuhu Sima, creating an unbounded posture and injecting product genes.
What is more worth mentioning is the QQ ice cream conference that kicked off in Wuhu Binjiang Park on the evening of February 28th last year. This grand ceremony, which combines classical and sci-fi, humanities and nature, has brought an immersive interactive garden experience to many audiences. The atmosphere at the scene is hot, and the car and the city complement each other, making the conference not only a cultural event in Wuhu, but also a ceiling level in the automobile industry.
From beginning to end, users are the center, innovating scenes and expanding gameplay.
Yin Tongyue, Chairman of Chery Group, said: "User thinking is to develop the emotional needs of target customers and younger generation customers into products based on customer needs. In the past, car companies emphasized development performance, quality and cost. Now Chery wants to develop emotions, develop ecology and develop different lifestyles for young people. "
With the empowerment of the "two wings" of user thinking and Internet thinking, Chery Group is maintaining a dynamic development potential and moving towards a new milestone. The various fancy circles of QQ ice cream are the concentrated expression of the concept of "two wings". In 2022, QQ Ice Cream will continue to focus on user thinking and Internet thinking, and link three-dimensional and multi-dimensional scenes with cars to establish more direct, more efficient, more real, deeper and more personalized value interaction with users. Through brand cross-border, brand alliance and hot event marketing, we can play with users and provide new happy experiences for users in different regions and groups.