Tang Shiyi's "Tang Shiyi Pharmaceutical Factory" is one of the famous pharmaceutical factories in modern China. The drugs produced by Tang's No.1 Pharmaceutical Factory not only have good curative effect, but also attach importance to publicity and are good at marketing. Sanshui folk collectors displayed a group of posters of "No.1 Tang's Pharmaceutical Factory", which reappeared the elegance of Sanshui's "medicine king". The "popularity" of Sanshui
Tang Shiyi (1874- 1939) was born in Sanshui. When I was young, I studied western medicine in Ji Bo Hospital. Yiguang 19 12 opened in Guangzhou and went on the market to treat asthma and cough. Tang Shiyi founded two pharmaceutical factories in Guangzhou and Shanghai, named "Tang Shiyi Pharmaceutical Factory". This is a large-scale pharmaceutical factory which was established earlier in China and produced western medicine in batches.
The poster displayed by Mai, a folk collector in Sanshui, shows that Tang's No.1 Pharmaceutical Factory mainly produces a product called "Hanre Pill" and also indicates its alias "Mingmalaria Pill".
Mai Guopei said that corresponding to the contents of the poster, the products produced by Down's No.1 Pharmaceutical Factory are the two most famous drugs: "Youer Toothpaste" and "Down's Yifa Cold Pill". Malaria is prevalent in the southeast coast of old China, with many patients. "Down's Cold-Relieving Pill" was effective in treating malaria, so it was sold well in the whole country and Southeast Asia at that time. Later, Tang Shiyi cooperated with others to develop the first medicinal toothpaste "Youer Toothpaste" in China.
In addition, Tang Shiyi Pharmaceutical Factory also produces a variety of new drugs, such as "Shiyi Nutrition Powder", "Tang Shiyi Jiuke Pill" and "Tang Shiyi Zhitong Tablet", which also sell well all over the country.
Zhi Weisen, a local cultural scholar in Sanshui, said that Tang Shiyi, who started a pharmaceutical factory to get rich, never forgot his hometown, and founded Weide School in his hometown, which is still located in Tanghuang Village. "At that time, he was as famous as fashion," said Ziweisen. Tang Shiyi can be said to be the "drug king" of Sanshui. Business guide
According to the data, in the late 1930s, Tang Shiyi became a rich man. He not only devoted himself to the public welfare undertakings in his hometown, but also owned many properties in Shanghai and invested in Guangzhou Dasanyuan Cantonese Restaurant. In addition to excellent medical skills, the smooth development of Tang Shiyi Pharmaceutical Factory is also related to his brilliant management methods.
According to Sanshui County Records, in the Republic of China 13 (1924), Tang Shiyi opened a pharmaceutical factory in Shanghai, which made a lot of profits, and then opened branches in Tianjin, Hong Kong, Hankou and other places, and opened a "distribution office" in Guangzhou. In the twentieth year of the Republic of China (193 1), he took the lead in introducing new machines and building new factories in pharmaceutical factories, and the output surged.
Among them, "Sanshui County Records" also specifically recorded that "the drug has a good curative effect and the propaganda is correct", which made it last forever. Mai said that these vivid posters are an intuitive embodiment of Tang Shiyi's good marketing and emphasis on publicity.
In addition to the big product name, the poster is also printed with the conspicuous LOGO of "Tang Shiyi Trademark". The red font reads "To ensure the safety of family members, everyone can wear long clothes", with a portrait of Tang Shiyi in a suit and tie. Among them, the poster also introduces the function, curative effect and medication method in detail. Mai Guopei said that this is already a very complete medical advertisement, and it has also played a role in public health promotion.