Most of the contents released by WeChat official account, the mother of rice cakes, are based on the founder's own personal experience and pain points, supplemented by foreign professional theories (such as American Academy of Pediatrics, World Health Organization, NHS, etc.), and combined with the parenting characteristics of China families.

The categories of "cake mom optimization" include picture books, toys, daily necessities, household items, complementary foods and so on. On the source of goods, the team directly connects with the brand or the general manager in China.