There is a phenomenon in psychology called the "exposure effect"

It shows that the more frequently something appears, the more favorable people will feel about it. In fact, the success of Chu Cheng is based on strong publicity and Chu Shijian’s personal image. Since Chu Cheng’s publicity density and frequency are much higher than other brands, Chu Cheng has become Bingtang Orange in the minds of consumers. No. 1 brand.

However, what is generally unknown is that the birthplace of Chu Cheng is actually Yongxing, Hunan. At the beginning of Chu orange cultivation, it was the introduction of Yongxing rock sugar oranges from Hunan that allowed it to develop and grow. In other words, Yongxing Bingtang Orange is Chu Cheng’s “natal family”.

Moreover, from the perspective of the oranges themselves, the taste of Yongxing rock sugar oranges is due to Chu oranges and other rock sugar oranges, otherwise Chu Shijian would not have gone to great lengths to import them from Yongxing. However, today, with the endorsement of major media and Chu Shijian's personal spirit, Chu Cheng grabs the headlines, while Yongxing rock candy orange, which is truly delicious, high-quality and low-priced, has lost its halo and been reduced to a supporting role.

So, please don’t believe too much in advertising, because advertising will deceive you, but your taste will not. You won’t know the real taste until you eat it.