As a student who just graduated from college, there is an entrepreneurial blood rolling, the following is my plan to start a business. The following is the "fruit store business plan sample", only for reference, welcome to read.

Fruit store business plan model a

The establishment of community fruit supermarket: the residents in the community reached xx families (each family x people calculated) the establishment of fruit supermarkets in the neighborhood.

First, market analysis

China's fruit market is huge, compared with foreign per capita annual consumption of fruit x kilograms, the domestic per capita consumption is just half of its. Through the survey of most families, x% of the x-member family monthly consumption of fruit in the amount of x yuan or more. x% of the family consumption of fruit between x yuan. Only x% of households consume fruit for less than x dollars.

With the increase in the level of income of the population, the demand for fruit consumption is on the rise. China's current average annual per capita consumption of fruit is about xkg, with the health standard requirements (xkg) there is still a small gap, compared with the average annual consumption of fruit in developed countries (xkg) the level of the gap is even greater. If you take into account the future population growth factors, calculated in accordance with health standards, the national fruit consumption will reach x million tons, 70% higher than the total national fruit production in 20xx

Second, the reasons for the choice

1, the industry's needs: China's lack of large-scale sales of fruit.

2, the need for entrepreneurs: low entry barrier, a very small investment can be operated.

3, policy support: 20x x month x (x City Bureau of Commerce, Beijing Municipal Commission of Development and Reform): x encourages the development of commercial projects to support the development of commercial projects, including supermarkets, convenience stores, community breakfast stores, food stores, daily necessities stores and so on. Restrictions on commercial projects include: restrictions on new large and medium-sized retail commercial facilities with a business area of x square meters or more outside of commercial centers above the regional level and planned characteristic commercial streets (districts); restrictions on new large-scale department stores and large-scale integrated supermarkets with a business area of x square meters or more within the second ring road of the urban area; restrictions on new large-scale warehousing malls with a business area of x square meters or more, large-scale specialized supermarkets within the third ring road of the urban area

4, a new sales opportunity: only fruit chain stores or blank. And other industry chains are in the state of micro-profit competition.

5, novel sales methods: open self-selection.

6, a variety of services: provide automatic juicing services. Provide a combination of packaging boxes, and in the store to introduce the characteristics of various fruits and suitable for consumption of the crowd, to guide the healthy consumption.

7, the purchase of fruit and consumer psychology: busy time, no extra time to buy fruit. Supermarkets and wholesale markets will not buy a lot of fruit because they mainly buy other products.

8, a huge market: the country plans to make per capita consumption of fruit to reach x kilograms in 20xx. x kilograms in 20xx. x kilograms in 20xx. That is to say by 20xx, fruit to have xx million kilograms of consumption growth. The market is huge. It is x% of the current market.

Third, the characteristics of the service

1, to give customers a new, assured, quality assurance and cheap assured consumption location

More customers choose to go to the supermarket to buy fruits, in addition to the time to buy other commodities to see the fruit sales, by the way to buy the rest of the biggest reason is that the supermarket's fruits regardless of whether it is from the appearance of the product, product quality, portion size of the fruit. The appearance of the product, the quality of the product, the portion of the product can make consumers very assured. And open self-selection allows customers to have more room for choice. For our fruit supermarket, the use of unified decoration, unified store layout, unified procurement, unified distribution, and all products are cleaned, waxed, graded, packaged for sale, can give customers the above psychological satisfaction.

2, a unique guide to consumption

Now the customer to buy fruit, completely by virtue of their own tastes and preferences to choose the fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that almost no one can say the characteristics of pineapple and suitable for consumption of the crowd, and liver disease, stomach disease patients should eat what fruit, not suitable for eating what fruit. This shows that everyone is blindly consuming fruits. There is no fruit consumption common sense will also make a misunderstanding of sending bananas to diabetic patients with good intentions to do the wrong thing. As a fruit retailer, it is our responsibility to teach people how to consume fruit wisely. In this regard, I will be posted in the store each fruit characteristics of the poster and suitable for consumption of the crowd, and good and bad grades of the identification method, to guide people to healthy consumption.

3, to provide a variety of services to target different consumer groups

Fruit consumers are generally divided into their own consumption and gift x kind. In view of the psychology of the gift crowd and packaging needs, we will specialize in designing some folding or combination of different capacity (3G, 5G) and other packaging combinations, paid to provide consumers. In other words, customers can combine and purchase fruits as they like. After purchase, if you need a box, you only need to pay a certain amount of packaging fees, you can get the store's box (can be divided into birthday, visiting the sick, visiting relatives and so on), and you can get a greeting card. In this way, not only do consumers understand the consumption, eliminating the need to buy expensive gift packages of fruits in the traveler or other merchants, but also to ensure the quality.

4, digging deeper into the characteristics of the fruit and other consumer needs

With the increase in people's income, more consumers began to drink fresh fruit juice. In response to the needs of consumers, each fruit chain store will have a free juicer for customers to use. After purchasing fruits, customers can help themselves to free water to wash the fruits and free use of the juicer to squeeze the fruits into juice. If customers bring their own containers, we will not charge any fees. If customers want to take the juice to their home, company or on the road to drink, we will provide a set of containers (including solstice cups, straws, honey, sugar, etc., and help customers to encapsulate them) for a fee, so that it is easy for customers to bring freshly squeezed juice to any place to drink. In terms of hygiene, every time a customer finishes using the juicer, we will sterilize the machine and put it into a sterilizer to ensure hygiene.

Sample Fruit Shop Business Plan II

Set up a cooperative team for a small business to earn the capital and at the same time take a loan to get enough capital.

I. Operation Plan

1, to give customers a new, assured, quality assurance and cheap assured consumption location.

2, a unique guide to consumption: now the customer to buy fruit, completely by virtue of their own tastes and preferences to choose fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that almost no one can say the characteristics of pineapple and suitable for consumption of the crowd, and liver disease, stomach disease patients should eat what fruit, not suitable for eating what fruit. This shows that everyone is blindly consuming fruits. There is no fruit consumption common sense will also make a misunderstanding of sending bananas to diabetic patients with good intentions to do the wrong thing. As a fruit retailer, it is our responsibility to teach people how to consume fruit wisely. In this regard, I will be posted in each store each fruit characteristics of the poster and suitable for consumption of the crowd, and good and bad grades of the identification method, to guide people to healthy consumption.

3, to provide a variety of services to target different consumer groups: fruit consumers are generally divided into their own consumption and gift x kind. For gift-giving crowd's psychological and packaging needs, we will specialize in designing some folding or combination of different capacity (3G, 5G) and other packaging combinations, paid to provide consumers. In other words, customers can combine and purchase fruits at will. After purchase, if you need a box, you only need to pay a certain amount of packaging fees, you can get the store's box (can be divided into birthday, visiting the sick, visiting relatives and so on), and you can get a greeting card. In this way, not only do consumers understand the consumption, eliminating the need to buy expensive gift packages of fruits in the traveler or other merchants, but also to ensure the quality.

4, digging deeper into the characteristics of the fruit and other needs of consumers: with the increase in people's income, more consumers began to drink fresh fruit juice. In response to the needs of consumers, each fruit chain will have a free juicer for customers to use. After buying fruit, customers can help themselves to free use of water to clean the fruit and free use of the juicer, the fruit will be squeezed into juice.

If customers bring their own containers, the company will not charge any fees. If the customer wants to bring the juice to the home, company or on the road to drink, the company will be paid to provide a set of containers (including solstice cups, straws, honey, sugar, etc., and help the customer to encapsulate the service), so that it is easy for the customer to bring freshly squeezed juice to any place to drink. In terms of hygiene, every time a customer finishes using the juicer, the staff will disinfect the machine and put it into a sterilizer to ensure hygiene.

5, the opening of the initial period to attract the attention of consumers, you can through the neighborhood committees, property companies and other ways to open the flyer and some of the preferential posters issued to the residents of the district. And can be launched to buy a certain amount of fruit to send juicer and other activities. This, in turn, can drive residents to eat fruit to drink fruit, increase the consumption of fruit.

6, so that consumers choose the goods we provide: a good image, good shopping environment, competitive prices, multiple promotions, a variety of convenient service measures.

7, for more resources to win more favorable competitiveness

(1) the choice of partners, you can choose a juice business to hold the company's shares. So that the company can borrow the advantages of its procurement costs, warehousing, logistics.

(2) for policy support. Recruit a large number of laid-off workers, and strive for more policy support in terms of tax and rent.

8, sales program: the establishment of the Department of sales of large customers and retail chain.

(a) single-store promotion:

(1) at the beginning of the opening in the fruit store within the radius of the residential district issued publicity worksheet to attract neighborhood residents.

(2) the introduction of integral card activities to attract community residents to come to spend. And can launch the purchase of a certain number of fruit to send juicer and other activities. This, in turn, can drive residents to change eating fruit to drink fruit, increase fruit consumption.

(B) to join the promotion of the Division:

(1) to participate in a number of chain of franchise industry exhibitions, the store directly arranged to the exhibition, and in the fruit (eg: orange) printed on the enterprise's contact information, issued to the visiting crowd. This is both novelty, but also more able to attract the attention of others.

(2) in some entrepreneurial newspapers or magazines with articles about joining the business and the prospects of the fruit industry, to attract joining

(3) set up a website to introduce the company, to attract joining.

(4) hold promotional meetings, invite some of the bosses of the fruit stalls to participate in the introduction of our company to join and give their distribution policies and favorable conditions.

Fruit promotion: with the health day, and some health organizations and fruit industry associations, to start some of the street health lectures and consultations. Promote the knowledge of fruit on health.

Second, the product, market, profit return analysis

(a) product positioning: the chain store opened in the target population for the community of xx families.

(B) profit analysis: this tendency to heat can be proved from the fruit of the entire urban and rural market trade proportion of changes in fruit consumption expenditure as a proportion of food consumption of residents. It is expected that in the next few years, with the further rationalization of the consumption structure, fruit consumption in China's overall food consumption in the proportion will show a steady and slightly rising trend. This part can also bring some growth. So calculated, the monthly turnover of the fruit store is expected to reach xx million yuan.

(C) market share analysis:

1, the consumer crowd: mainly positioned in the departed, retired people or time enough, in charge of the family purchasing power of the crowd. Since they have time, the whole family's purchasing is usually carried out by them. But because of age, decided that they can not go far away, and buy a lot of very heavy fruit, so the community fruit store is most convenient for its purchase of fruit, while some of the South has been profitable fruit store site are also around the community.

2, the sub-positioning of the crowd for the work of the busier white-collar. By the busy work, as well as the pressure of work, pay more attention to their health, but also because of the usual busy work, there is no time to go to the supermarket or farmers market, so open in the community fruit store can make it easy to buy fruit on and off duty, but also played a role in prompting consumption.

3, because of the above reasons, I think we will account for the community fruit sales of xx% of the market share.

Third, the problem and risk analysis

(a) Purchasing costs: Purchasing costs and sales volume have a direct link. However, at the beginning of the venture we will not have much sales volume, how to reduce the purchase cost? In fact, we just need to find the right partner, I believe this problem will be solved. Starting a business, we can find a juice producer to invest in shares. The attraction is that it not only owns the shares of the company, but also has the right to name the stores opened in the next three years (such as the chain store named "xx" fruit chain) and in the store's head to join the enterprise trademark.

Fruit store business plan sample three

This business plan is about the opening of a fruit store in the xx vocational college program. Its main business is to sell daily fresh fruits, fruit store program. Its main business is the sale of daily fresh fruit, the target market is in-school college students, the target market is in-school college students, to get the price difference as its main source of profit. The store firstly adopts the business mode of joint venture of classmates. Profit source. The store firstly adopts the operation method of joint venture with students. But it has its own brand name, trademark, and value concept. It has its own brand trademark and value concept. When the conditions such as capital are ripe, the company will be formed and the chain operation method will be implemented. When the conditions are ripe, the company will be formed and the chain operation method will be implemented. The overall strategic goal is: based on the school, establish a brand, step by step, the strategic goal is: "based on the school, establish a brand, step by step, expanding the reputation, towards success" expanding the reputation, towards success".

A market analysis

1, feasibility analysis

Fruit, this kind of mass consumer goods has been gradually transformed into a necessity of life, fruit, this kind of mass consumer goods has been gradually transformed into a necessity of life, is an important part of mass consumption. An important part of mass consumption. With the continuous development of our school, so that our school enrollment has become a certain size, it is said that the development, so that our school enrollment has become a certain size, probably more than xx people. Such a large campus is bound to bring huge fruits more than one person. Probably there are many people demand, demand, after my investigation many students at home have often eat fruit Xi they are in school is also very much in this area of desire, only, customary, they are in school is also very much in this area of desire, only, to go out to buy, think it is too much trouble. The actual fact is that they are not going to be able to get a lot more than just a few of them. Besides, now people also pay more and more attention to the health of the body, often will also buy some fruit to supplement the nutrition often will also buy some fruit to supplement the nutrition, especially the health of the body often will also buy some fruit to supplement the nutrition, especially the girls some people can put it as a meal. Fruit store, is a girl some people can take it as a meal. Fruit store, into the doorway very small investment can be opened, so theoretically speaking, low, very small investment can be opened, so theoretically speaking, the basic conditions for the opening of the fruit store has been available.

2, product analysis

Fruit, this kind of mass consumer goods has gradually transformed into a necessity of life, fruit, this kind of mass consumer goods has gradually transformed into a necessity of life, is an important part of mass consumption. It is an important part of mass consumption.

3, competitive analysis

At present, the school fruit market is basically blank, at present, the school fruit market is basically blank, although there is a small store has some fruit to sell but not scale, there is no desire to develop a small store has some fruit to sell but not scale, there is no desire to develop a small store has some fruit to sell but not scale, there is no desire to develop a small store has some fruit to sell but not scale, there is no competitiveness at all. It is not competitive at all.

4, macro-environmental analysis

The opening of the fruit store on campus will greatly facilitate the purchase of fruits for students as well as the fruit consumption of some busy teachers. According to the survey, in the structure of food consumption, with the slow decline in the proportion of staple food consumption and the proportion of consumption of non-staple food is also gradually rising. This trend can be proved by the change of the proportion of fruits in the whole urban and rural market trade and the change of the proportion of fruits consumption expenditure in the food consumption of the residents. Fruit, this kind of mass consumer goods has gradually transformed into a necessity of life and is an important part of mass consumption. The macro environment is favorable to the opening of the school fruit store.

Second, the University of Technology on campus to open a fruit store SWOT analysis

Strengths Strengths

As the entrepreneur himself is a college student, so close to the university, as the entrepreneur himself is a college student, so close to the university, a clear understanding of the needs of the college students of the psychology, Chu's understanding of the psychological needs of the college students, Chu's understanding of the needs of the college students of the psychology, it is easy to find the psychological demand point of the college students. It is easy to find the psychological demand point of college students. This is the most important advantage; the psychological demand point. This is the most important advantage; close to the dormitory, buy convenient and fast close to the dormitory to buy convenient and fast demand for a huge market has the school's store preferential, have the school's store preferential, so there is a certain advantage on the cost of home delivery service can be provided to the school and the students of the support of high-quality customer service has its own characteristics of the fruit business philosophy

Advantages

The store characteristics

The fruit flowers, is currently the most creative and innovative fruit flowers, is currently the most creative and innovative fruit flowers. Fruit flowers, is currently the most creative kind of fruit gifts. Is the integration of floral design inspiration, with fresh fruit as the original material, with a variety of thematic forms of the base for the orderly insertion of the system, shaping a pleasing variety of thematic flower shapes "fruit flowers". In addition to the surprising appearance of the fruit flowers, the good fruit flowers are used in the world's best place of origin of the top fresh fruit, leaving people with the most unforgettable experience of fresh fruit, and any of the fruit flowers can be matched with chocolate, chocolate and the perfect combination of the delicious flavor and fresh fruits will give people a new feeling. Fresh and delicious, healthy and fashionable, it is the perfect choice to reflect your taste or convey your feelings to each other.

Weaknesses

Insufficient social experience of university students in entrepreneurship; insufficient social experience of university students in entrepreneurship; lack of entrepreneurial funds; lack of entrepreneurial funds; slow development, the market can easily be seized; slow development, the market can easily be seized; there are already two fruit stores on campus.

OpportunitiesOpportunities

The campus specializing in the sale of fruit stores have not yet been involved in the business, the park specializing in the sale of fruit stores have not yet been involved in the business, is still a blank market, which is the largest and most favorable opportunities; a blank market, which is the largest and most favorable opportunities; due to the opening of a fruit store cost is small, the hardware requirements of the low due to the opening of a fruit store cost is small, the hardware requirements of the low due to the opening of a fruit store cost is small. Hardware requirements are low, the difficulty of entering the market is small, the field is difficult, so this also gives us a great opportunity to try.

Threats

Competition is fierce, and if the profit situation is good, it is easy to be imitated, competition is fierce, and if the profit situation is good, it is easy to be imitated, and this fruit store is a small-scale individual entrepreneurship, and this fruit store is a small-scale individual entrepreneurship, subject to the financial conditions of the constraints of the short period of time can not be captured all the market constraints, a short time can not be occupied. Occupy all the market, so it is likely to be later followers or imitators to devour most of the market, later followers or imitators to devour most of the market, which is the biggest and most serious threat. The new technology of fruit, make their own characteristics, their own style.

Three, marketing strategy

Target market: target market: college students, teachers, around the hotel; price: to take penetration pricing strategy, to attract customers with low prices, and quickly accounted for the price of the collar market; product positioning: product positioning: the mass, economic, convenient service.

Sales: the promotion of fruit: with the health day, and some school associations and sales will cooperate with the joint, to start some of the school's health publicity and consultation. Promote the knowledge of fruit on health. Often advertisements: advertisements: the beginning of the concept of integrated marketing communication, brand concept. Through brand communication, let the brand has a college students recognized, the pursuit of the spirit. Free-spirited, personality, health and self-confidence is a fruit store to promote a spirit to put forward a slogan: put forward a slogan: 100% health, life is wonderful.

Design a logo: orchard

Shape a brand: shape a brand: "xx" to form a spirit: to form a spirit: our pursuit of free-spirited, personality unrestrained, we are healthy and sunny, happy and unrestrained; we fly, fly, fly freely, we pursue a free and unrestrained, Healthy and follow the life.