Before investing in a cold skin store, it is necessary to carefully consider and correctly assess whether their own conditions are suitable for opening a restaurant. Must understand the following six misunderstandings.

Misconception one: to be clear about their own interests and hobbies is the catering industry.

In the process of opening a cold skin store, interest and hobby is not enough, at least the conditions are not sufficient, but also must consider whether they will do chili oil or cold skin technology, or learning cold skin technology required no less than a week's time. If you are both an investor and operator, you should also be prepared to bear hardships and stand hard work, because the catering industry is commonly known as "hard line", lazy people please stop.

Myth 2: Be clear about whether you have enough money.

Opening the biggest investment in cold skin is not technology but rent, to pay a varying amount of transfer fees or deposits, etc., in the process of operation, but also to pay a certain amount of personnel wages, chili oil, cold skin skin semi-finished product purchases and other costs, in addition to the new store renovation, rent, equipment and so on. There is not enough money to prepare, even if the opening is difficult to sustain.

1), the opening of the store, the rent of the staff quarters: about 10% of the turnover;

2), chili, cold skin skin, raw material costs: about 25% of the turnover;

3), personnel wages: about 20% of the turnover;

4), taxes and miscellaneous expenses, such as property and health: about 8% to 10% of the turnover;

5 ), water, electricity, fuel and primary consumables costs: about 3% to 6% of turnover;

6), equipment depreciation: about 4% of turnover.

7), branding, promotional and publicity costs: about 5% of turnover.

8), working capital: about 20% of turnover.

If, you have 1 million, it is best to take out 50 ~ 75 million to invest in the cool skin project, the rest of the investment in other projects, to give themselves a chance to rise again, in the 50 ~ 700,000 in 20% set aside to deal with a variety of emergencies of the month, because the catering industry is never in debt, there is a large amount of cash flow every day. So, you whether you are investing 500 to do the cooler electric business, stalls, or investment to do the cooler stores and factories, can be projected accordingly.

Myth 3: You must conduct market research before opening a cool skin store.

The content of the market survey generally includes the region's cool skin market environment survey, cool skin customer demand survey, cool skin wholesale factory quantity supply survey, cool skin market positioning survey, cool skin store marketing activities survey. Market research can be done personally, some cool skin store owners in order to save money, only with their own half-knowledge or ignorance of the feeling to make market research, often lead to decision-making errors.

Misconception 4: open cold skin store before the correct assessment of their own business capacity.

For cold skin entrepreneurs to have cold skin technology and store management of the four major requirements.

1. entrepreneurs personal character to be cheerful:

Because the cold skin industry is a service industry, you customers are your God and food and clothing parents, our source of income from the long-term contribution of the customer, so you have to treat your parents as treat your customers, because your personality can be intuitively reflected in the popularity of your cold skin store and the neighborhood string of details.

2. Whether or not you yourself are "in love with Liangpi" requires not only courage but also a sustained passion.

If you don't like to eat cold skin from the bottom of your heart, just based on all kinds of family or outside money-driven reasons, holding to make a living or entrusted with the helpless mentality into this "bitter" industry, then you won't be able to treat all of your customers, it's hard to plan and manage by heart, and adjusted the chili oil with the is vegetable oil, but you in order to reduce the cost of salad oil or soybean oil, the customer tastes know that you are not a good oil to do the chili oil, due to vegetable oil in the vegetable flavor can not come out, chili oil color is not full, and ultimately difficult to succeed.

3. Correctly assess their cold skin store management ability.

Management ability refers to: Liangpi entrepreneurs with their own moral character qualities, personality and psychological qualities, physical and age qualities, Liangpi Hui learned Liangpi technology and Liangpi operation and management experience organically combined, applied to Liangpi daily various promotions, management ability. The ability quality of the operation manager is generally shown as: decision-making ability, organization ability, coordination ability, innovation ability, motivation ability, employing ability, planning ability, judgment ability, adaptability and social ability. Only when these qualities are specifically applied to solve a variety of practical problems arising in the cooler operation, can be transformed into ability.

4. Correctly assess their physical fitness to open a store.

Opening a cold skin store is a hard work, both more complex (e-commerce promotion of cold skin) brain drive, but also has a strong physical (get up in the middle of the night to do cold skin and chili oil); not only do we need to have chili oil to control the temperature of the oil with "stable, accurate, ruthless" precision, but also to have the face of the confiscation of the store advertisement boards of the city police when The "stupid, dull, pretend" fight of wisdom and courage. Especially investment in cold skin stalls or store in the store, usually the size of the matter to the operator to personally do. These characteristics indicate that as a cold skin entrepreneurs must have a good physical quality, so that the body often maintain a healthy state. According to the cool skin industry data - cool skin sinks show: cool skin practitioners are basically in: between 24-32 years old young people, entrepreneurs in this period of physical and intellectual level has a strong advantage. Therefore, the physical condition which is also a key factor in opening catering.

5. To be clear whether the conditions for joint ventures are mature.

If you are one of the cool skin store investors, you should understand clearly the other shareholders of the capital conditions, personal background and ideological quality. If the other party is a full-time or part-time to do cool skin store, it is necessary to understand each other on the positioning of the restaurant how to be used to invest in the mortgage or want to invest from that time for the purpose of long-term investment, such as the shareholders did not understand the situation of cooperation, may be a lot of trouble down the road, and even fall into the trap of investment.

Myth five: before opening the cold skin store must know cold skin technology.

For insiders, may not be a problem, for outsiders, is a key issue. For example, cold skin chili oil, cold skin skin skin production, cold skin soup production, each city taste is also different, for two reasons, one due to different local raw materials lead to taste, such as Beijing why can not buy the acidity is 5 degrees of Qishan vinegar reason, can only be replaced with 3.5 degrees of vinegar, the second point, due to the region engaged in the cold skin for many years of the brand's long-established store, the taste of the region's influence and curing, resulting in taste localization, the reason why Anhui Xiaoxian eat cold skin rolled to eat to put parsley.

Myth six: before opening a cold skin store must understand a few points.

As when you transfer from a closed cold skin store, you must pay attention to the following issues:

1. understand the real reason?

What is the reason for the closure of the transfer, to analyze what reason for their own take over the operation will not have a negative impact.

2. Find out if the hardware is working properly.

Know whether the kitchen equipment and air-conditioning and other mechanical equipment can still continue to use. If the kitchen equipment cannot continue to be used, its advantages do not exist. You should also check beforehand whether the kitchen equipment that has been used for a long time is functioning properly. In general, kitchen equipment is used for more than 5 years, the value of its use will naturally decrease.

3. is to confirm whether the store has the conditions of smoke exhaust air conditioning. Some cool skin store before the transfer may be due to the limitations of the store or building structural problems, and can not install the necessary equipment, or installation costs significantly more than the budget, etc., these should be noted.