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E-commerce playing price war how to deal with

Electricity supplier to fight the price war response methods are: increase sku, new on the link, play the concept, hedge and other four aspects.

1, increase sku

Simply put, it is on the basis of the link to add a new low-priced sku, through the sku to penetrate the low price to compete with peers.

2, new on the link

Peer on the new low-priced baby, nothing more than to seize our market share, the same way, we can also be on the new a low-priced link, and the price of competing products at the same level, but also to grab the market share. Instead of low-priced market share by the competitors to steal away, as well as our own to grab their own original explosive low-priced market share.

3, play the concept

Can try to change the thin models to regular models, and then change the regular models to thick models, so that our products in the minds of consumers can be higher than a grade, and then the fierce price war is also a sure win.

4, hedging

Hedging means that he set a low price against your price, you then set a low price against his price to set a low price, low price to beat low price. This way in fact will be the price war more and more intense, and want to realize this operation, need merchants have enough capital costs, or have a strong low price supply chain can be.

Newbie store skills

Newbies can go directly to the search corresponding to some of the blue ocean keywords, check out the products ranked in the first page of the store there are no counterparts; if this product counterparts are also just to do it, and can be ranked in front of the product is a very good potential, and also the counterparts will soon be focusing on the potential to promote and build! paragraph. At this time, we can use the business staff, pull him to your competitor analysis, directly to his visitor growth route, and then go with this peer to do it.

More attention with your product style, price is similar to some of your peers store, mainly to see what they store recently on the new, that is, there are new products labeled products. For these new products directly to follow is also possible, because peers can put their own store well, that he is no problem in the selection of products, this time directly follow to choose, that the probability of finding the corresponding potential models.