NOME is a combination of the words "NO" and "ME", in which no means not following the mainstream, and me means self, conveying the value proposition of "bidding farewell to the past and exploring another new way of life".
Reflection on modern standardized life is the spiritual core of NOME. When standardization makes life lose its liveliness and tension, people need to subvert the long-standing shackles and rebuild their own value propositions. Everyone has the right to decide the life they want.
Distribution range of NOME
NOME has high-quality channel resources that can cover the national market. In 20 18, it plans to set up 300 domestic high-end shopping centers, mainstream shopping centers and community shopping centers. In the second half of 20 18, it will launch overseas expansion plans, with the first round of distribution in the Asia-Pacific region, including more than 20 countries and regions including Singapore, Malaysia, Thailand and the Philippines.
It is estimated that in 2020, NOME will open 2,000 stores in China and 0/000 overseas. In addition, it plans to open 5001500 ~ 6,000 square meters of user experience centers independently, which will reach 50 billion yuan by then.
Reference to the above content: Baidu Encyclopedia -Nome