Princess Pea App is okay, there are fake goods on it, Tmall International and Princess Pea, Tmall is good

The first is the cooperation with Japanese small and medium-sized enterprises; this point 36 Krypton has introduced, you can think of it as a Tmall or Lotte across the Sino-Japanese. What the platform does actually consists of two parts, one is to allow Chinese consumers to buy Japanese quality goods in one stop, and the other is to help Japanese SMEs enter the domestic market.

To this end, the team has developed a Japanese version of the e-commerce management interface, which allows local vendors to directly enter, upload products, manage orders, shipments and a series of other operations. Afterwards, the translation and organization of product information, the delivery of goods from Japanese warehouses to Chinese users, as well as the cross-border settlement of funds are all packaged and completed by the "Princess Pea" team.

The second is the exclusive cooperation with high-end brands; among the more than 5,000 SKUs currently maintained on the Pea platform, there are more than a dozen exclusive brands (MTG, Hacci, Flower Farm, etc.) in the beauty and food fields. In addition to e-commerce cooperation, "Princess Pea" is also the advertising agency for these brands, responsible for the brand image in China.

The third is the cooperation with large manufacturers; talking about this round of Itochu Shosha's shares, Weng Yongbiao said that the reasons behind the two main aspects.

First of all, from ITOCHU's point of view, as the largest trading company dealing with trade between Japan and China, the starting point of what it does is trade. Cross-border e-commerce is a new form of trade, at least to layout. But Rakuten, Yahoo, ZOZOTOWN have failed one after another, so that they see the simple Japanese brand is difficult to do China's C-end, and therefore chose to focus on Japan's deep-rooted pea team;

Secondly, for the Princess Pea, valued Itochu's strength in the end of the big manufacturers. "A lot of big companies in Japan have a professional manager system. So the idea of the CEO is that it's best not to make mistakes. But cross-border e-commerce is another risky thing for these big brand names: the first is the legal risk, I'm producing this item in accordance with the Japanese Pharmacy Law, and I don't know if there's a risk of violating the law when it arrives in China? The second is written in Japanese, if there is no translation, in case consumers eat the wrong how to do? These issues make the big Japanese manufacturers have been hesitant or wait-and-see attitude towards cross-border e-commerce."