Recently, Wuliangye Group sued Binhe Company for trademark infringement of Jiuliangye, and finally won, and was awarded 9 million yuan. Although the rights protection lasted for six years, it was inevitable that there were many stumbling blocks in the middle. Now the rights protection has finally succeeded, and the corresponding enterprises have also been dealt a heavy blow. I think this shows that China has begun to attach importance to the trademark rights of enterprises and crack down on the brand's "free ride", which has also laid confidence in the rights protection of small and medium-sized enterprises.

In fact, as long as you carefully observe, this kind of "big-name" goods is not uncommon in daily life, especially some drinks and foods, which are even more rampant in some small supermarkets.

1, six walnuts vs six walnuts. This drink is very familiar to everyone, and many people love it. But recently, I found six walnuts in the supermarket. If I don't pay attention to it, I really can't see what's different about it, and the boxes are very similar. At that time, six walnuts and six-inch walnuts were placed together, which easily made people think that they were the same drink. I just bought five boxes of six walnuts and took a bottle of six-inch walnuts by mistake.

I really think this kind of behavior is abominable. It is a sin for you to imitate other people's trademarks. When you sell them, you are still so arrogant and put them next to others, deliberately confusing brands and misleading consumers. I think this is a kind of unearned behavior, a kind of stealing, stealing other people's brand hotspots and playing the game of changing civet cats for princes.

2, Wangzai milk vs Wanghao milk. Children like to drink it best, and Wangzai's cartoon head is also deeply rooted in people's hearts. However, imitators "Wanghao Milk" have also appeared in the market. Some old people love to buy these drinks for their children. They can't tell Wangzai from Wanghao at all, and the cartoon heads are similar. The word difference is the difference between reconstituted milk and flavored drinks. But the children don't understand, they just have to eat, so the children don't say anything, and the old people at home never know that they are buying knockoffs.

3, Xiao Ming students vs Xiao Wei students. When I first saw this fake product, I really didn't know what went wrong after reading it for a long time. Later, I was instructed by my colleagues, only to know that the problem lay in that little point, and one more point turned people's tea drinks into yogurt.