"Now Redmi used to be Xiaomi."
Although Redmi and Xiaomi are separated on the surface, they are friends. In fact, Redmi can be regarded as a brand specially customized by Xiaomi for its low-end product line, with the purpose of making a cut-in at the brand level.
If Xiaomi wants to go high-end, it is still necessary to build a brand-new high-end brand and only make high-end products. For example, the previous MIX system was actually an attempt made by Xiaomi, but as you can see, this road did not go smoothly. After the tragic failure of MIX3, Xiaomi suddenly realized that it was unrealistic to rebuild high-end brands. Therefore, the best way for Xiaomi is to build a low-end brand to inherit the past millet, so as to make a moderate transition. In this context, Redmi's independence came into being.
In the first few years of Redmi's debut, he mainly undertook the product lines of Xiaomi below 1,000 yuan, such as Redmi Digital Series and Red Rice Note Series. However, with the adjustment of a series of strategies of Xiaomi, after Lu took over Xiaomi in 20 19, Redmi basically became the previous Xiaomi, and Xiaomi achieved a leap to a higher dimension.
Product line layout
Xiaomi has digital series, digital U series, MIX series, and black shark is also considered as a series of models of Xiaomi. Red rice has K series, Note series, X series and digital series. Summary of product line layout differences: Xiaomi's full range of models are highly positioned (except the youth version), and the K series of red rice mobile phones and the extreme version models included take the cost-effective route, while other series are positioned at the low end. Therefore, from the overall layout, the product line layout of Xiaomi mobile phone is higher, while Redmi is more civilian.
The biggest difference between Xiaomi and Redmi is "different positioning". This positioning is not only the difference of LOGO, but the overall performance of configuration, as well as design, workmanship and materials.
Take mobile phone products as an example. If we only look at the performance-related configurations such as chips and flash memory, it seems that the red rice mobile phone is more worth buying than the Xiaomi mobile phone, but the composition of the mobile phone is not only those configurations with high attention, but also many configurations that can distinguish the positioning of the mobile phone, such as screens and cameras.
Different core configurations
Take Xiaomi 1 1 as an example, and it is equipped with Snapdragon 888. As long as it is Snapdragon's new flagship chip, Xiaomi Digital Series will be the first lineup. After these flagship chips, they gradually became deputy flagship chips and began to take the cost-effective route. In addition to the processor, there are Samsung's super-large liquid lens, surging c 1 chip, 120W super-second charging, silicon oxide negative battery, wireless charging and other functions that cost a lot of money on pixels, as well as IP68 waterproof. These flagship configurations are only the priority of Xiaomi series mobile phones, so everyone can understand that Xiaomi is a descendant and Redmi is a son-in-law.
OEM means that the mobile phone manufacturer is responsible for designing products, opening molds on behalf of the factory, and processing and producing mobile phones according to the design of the mobile phone manufacturer. Mobile phone manufacturers have the core intellectual property rights of their products, but most of the products under Xiaomi's main brand are OEM models, with good quality and quality performance. The foundry is mainly Foxconn, and Xiaomi is also building its own production center. For example, last year's Xiaomi 10 speed commemorative edition was produced by Xiaomi's own factory, with good quality control and texture.