Nowadays, more and more people pay attention to children's format, so many people open children's theme restaurants. The idea of opening children's theme restaurants is easy for many entrepreneurs to think of, but we still need to know all aspects of knowledge when implementing it. Children's format is the stabilizer of shopping mall passenger flow. So, how to open children's theme restaurants well? What are the brands of children's theme restaurants?

First, how to open a children's theme restaurant?

1, service object

First of all, we need to know that the first service target of children's theme restaurants is children, and the positioning age is 3- 12 years old, and the second service target is the family behind children. Children's restaurant is different from other restaurant modes. Because its direct client has no consumption ability, the decision of consumption depends on the second client, that is, the family consumer (the child's related guardian). In the operation of children's restaurant, it is necessary to meet both the direct needs of the first client and the indirect needs of the second client.

2. Operation mode

Then we need to know that the operation mode of children's theme restaurants can be divided into two modes: dinner and fast food, and determine the meal target according to the local consumption level. For dinner and fast food, the staffing, service form, and kitchen operation process of the children's restaurant are determined. Because of the expansibility of children's restaurants and the particularity of their clients, children's restaurants can be mixed with many industries to integrate resources and customers reasonably.

3, food design

It is important to know that the dishes in children's theme restaurants are roughly divided into two categories, adults and children. Meals can include Chinese food, western fast food and western dinner. The dishes need to be reasonably divided according to the positioning of the operators. While paying attention to children's nutrition, we should take into account adults' sense of fullness and value when eating, so as to avoid affecting the positioning of the whole children's restaurant because of the positioning of dishes. Children's restaurants often provide relevant children's menus and children's package services for children, highlighting the children's color of restaurants.

4. Market activities

Finally, it is necessary to know that the marketing activities of children's theme restaurants are divided into two types, one is the regular marketing activities for the dishes in the restaurants, and the other is the special marketing activities for children's themes. And cooperate with relevant coupons, membership cards, etc., to cultivate customer loyalty. The marketing activities of children's restaurants can be designed and implemented according to seasons and customers' age levels. In the early stage of planning the marketing activities, many factors such as the scope, target, lasting effect, goal, achievement rate, etc. should be considered, and the cooperation between various departments should also be considered during the marketing activities, so that the marketing activities can be carried out quickly and effectively. Children's restaurants inject new strength into the catering industry. Children's restaurants mainly serve children, and they should not be separated from children's elements from the decoration, operation and dish design of restaurants.

2. What are the brands of children's theme restaurants?

1. Badixiong theme restaurant

BuddyBear brand was founded in 2005 1 month, which is the first retail brand in China focusing on "interactive experience". In 20051February, the first Patty Bear themed restaurant (special reading) (Shanghai China Resources Times Store) was opened in China Resources Times Square, Pudong. At present, there is also a store in Beijing, located at MALLB 1 of Jinyuan New Yansha.

2.xiaomojia parent-child theme restaurant

Xiaomojia integrates children's catering, education and entertainment into one, and has a one-stop experience of "eating, drinking and having fun". Xiaomojia focuses on the healthy growth and all-round development of children, and has six projects including parent-child catering, diy baking, story picture book, functional experience, theme party and children's amusement park, creating a happy fairy tale world for children.

3. Maiyouyou Children Theme Restaurant

Founded in 2006, Myoyo, headquartered in Sanyuanqiao Business Circle, Chaoyang District, Beijing, is a chain brand management organization focusing on children's industrial investment. The first multi-format business combination model --YOYO compound model: amusement park toy store, scene simulation toy store, amusement park scene simulation store, children's theme park (including restaurant), children's restaurant (including amusement) and children's hall (all included). Myoyo theme restaurant is dedicated to creating unique enjoyment space, different environment and excellent dishes for families, and creating an unprecedented happy experience for families.

Children's theme restaurants are mainly aimed at children, serving children as the main object, and are featured theme restaurants with children as the main market theme in all aspects. The above is how to open a children's theme restaurant and what are the brands of children's theme restaurants.