1. 22 Rules of Business (Revised Edition) (U.S.) by Jack Trout (Translated by Wen Shou, First Edition, May 15, 2009, Shanxi People's Publishing House, $28.00 )
Media Recommendation
This is such a great book, I wish our competitors wouldn't read it.
--Burt Hugman CEO, Giant Group
The 22 Rules of Business is the best marketing textbook I've ever read.
--Lucy Sarhani Chairman, 21st Century Fox
Reese and Trout's 22 Rules of Business shows us how to dominate in a highly competitive environment. --Philip Kotler Author of Marketing Management
With powerful marketing concepts and practical examples, the ideas in The 22 Rules of Business are very relevant to today's economic and competitive conditions.
--Herman Caine President, Godfather's Pizza Chain
The first law of successful marketing is to carefully read and understand the 22 Rules of Business, whose concise laws are quite useful in the real world. It is the essence of marketing practice ...... This is a "must read" for both the aspiring beginner and the experienced expert in the field.
--Don ValentineVice President of Marketing and Sales, Southwest Airlines
If your business is going to be around for the long haul, The 22 Rules of Business is a must-read. --USA Today
2\ The Fall of Advertising The Rise of PR (Revised Edition) (U.S.) Ai Rees Laura Rees ( translated by Wen Shou May 2009, First Edition Shanxi People's Publishing House $32.00 )
Media Pick
When so many influencers start to advocate for Don't put a lot of eggs in the advertising basket, you know that a revolutionary shift in thinking is unfolding.
--Business Week
With a stimulating teaser, this book is as rich in high-minded business wisdom as it is accessible.
--USA Today
Poor Madison Avenue. The marketing world is starting to spend a lot of money on advertising again after a slow market season, while top marketing gurus are starting to emphasize that the power of advertising is on the wane.
-The Wall Street Journal
3. The War in the Boardroom (U.S.) by Laura Reese (Translated by Wen Shou, July 2009, 1st edition, Shanxi People's Publishing House, $32.00)
Media Recommendation
This book is a powerful, easy-to-understand exposé of the power of advertising for business executives. Facts, unveiled the enterprise managers commonly exist in a serious way of thinking defects, shocking, thought-provoking.
--Harvard Business Review
As the world's leading marketing gurus, the Reeses father and daughter have always been able to keenly identify the key to corporate marketing problems. This book unites the authors' experience and insights from more than half a century of consulting for Fortune 500 companies, and the ideas in the book are worthy of profound reflection by the management of every enterprise.
--The Age of Advertising
A work of reflection for corporate management. The findings in this book suggest that the root cause of a company's troubled marketing is most likely the mindset of its management.
--USA Today
Reese's ideas are extremely persuasive and enlightening, and this book is well worth pondering by general managers and managers at all levels.
--Publishers Weekly
4, The Origin of Brands (Revised Edition) (U.S.) Ai Rees Laura Rees by (Shou Wen translation December 2010, the first edition of Shanxi People's Publishing House 39.80 yuan )
"epoch-making branding magnum opus, so clear, so concise and powerful, it's exciting."
--The Age of Advertising
"Exciting work that reveals the laws of business innovation in a Darwinian way."
--The Wall Street Journal
"Shocking discoveries, disruptive ideas."
--USA Today
"This book lays out the laws of business in a richly illustrated, engaging style that is surely believable."
--Harvard Business Review