With the development of society, people have more time and energy to pay attention to diet. People are no longer so simple about food, but pay more attention to the health care function of food, and pay attention to the sanitary environment and decoration environment of the store. In this way, the disadvantages of the traditional mala Tang business model are exposed, such as rough technology, single taste, poor dining environment, eating only vegetables instead of soup, etc., which has become a major problem in food hygiene and food safety.
As a result, under the dual requirements of consumers and health departments, Mala Tang has entered an innovative stage. Mala Tang is the predecessor of spicy hot pot, which can also be said to be a simplified version of hot pot. The difference is that meat and vegetables are placed on bamboo sticks. When eating, many meat and vegetables placed on bamboo sticks are placed in red-hot soup. The authentic way to eat is to eat string by string. The ingredients used in mala Tang and hot pot are generally the same. The biggest difference between mala Tang and hot pot is that it is simple and quick. The development of traditional mala Tang market has experienced stall operation, stall operation and store operation. After experiencing the stages of taste-oriented management, service-oriented management and paying equal attention to service and dishes, the market has entered a more intense brand competition stage since 2008.
Looking at the development and changes of the whole industry, in the final analysis, the market is the center. Traditional mala Tang shops (stalls) ignore customers' personalized consumption needs, omit communication with customers, and the products are single in taste (that is, spicy, and do not pay attention to the collocation of taste and nutrition), which leads to the traditional mala Tang management being at a disadvantage in the competition. Therefore, in the stage of orderly, characteristic and efficient competition, only by taking customers as the center and taking the market as the guide, changing the business philosophy and service concept, constantly satisfying customers' needs and making customers feel value for money can they be in an invincible position.