My first reaction is that baked sweet potato 18 is actually not expensive. Until I saw 16 yuan chicken leg rice take-out in my hand. I suddenly realized that a sweet potato is more expensive than my dinner, and 2 Jin of sweet potato is more expensive than a chicken leg+white rice+cabbage+soup+sour radish. The rice in my hand suddenly tastes like sweet potato. ........
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Is sweet potato really so easy to make money these days? Some time ago, I just spit out a person who grows sweet potatoes, planting millions a year. I am determined to make 30 villagers earn 300 thousand a year. Boy, now I can rob 18 roasted sweet potatoes and give me a sweet potato! One kind, one baked, I bought it for myself. It turns out that their annual income is 1 million, and I also have a contribution.
Of course, the above is a joke. If you think it is expensive, don't buy it. But this year, all kinds of assassins keep appearing, and everyone is worried that they will be cheated. But when I think about it, the video assassin already exists, right? Why did you start frequent exposure this year? Are most people in China aware of consumption?
1 The market is not good.
I think it's not consumer awareness, but the bad environment this year. Everyone tightened their wallets and began to live cautiously. You should be careful of the money you used to squander.
To give the simplest example, the epidemic is serious and some areas are closed from time to time. What is the biggest problem of closing the city? Besides preventing viruses, food and water are also essential for survival. Whenever the city closes, most areas will be in short supply, so many people need to store some food. When the amount of food in reserve is large, it will naturally cost more money, so finding cheaper food has become the first choice.
Most people eat much cheaper food. Will you be surprised to see someone else eating a sweet potato 18? Would that be weird? There is a hatred of the rich here. I have a bad life. Others don't want to be red or spicy. I also have my own incredible knowledge. "Common sense" has been subverted. Everyone around us eats 8 yuan's meal. How can anyone eat such expensive things? Merchants treat me like a fool? Is the deceived a fool?
Anchoring of past consumption
Being anchored by consumption, if you recall, I used to have snacks of 1, 2 or 50 cents, so I think anything over 5 yuan will have expensive ideas.
But some people (exquisite and poor) often drink 18 yuan's milk tea, eat 25 yuan's cakes and sit in Starbucks in 50 yuan. When they are used to spending at this price, for them, 17 yuan's ice cream is not expensive at all. They will console themselves by saying that I spent 18 on a cup of milk tea, and ice cream 17 was cheaper than milk tea, so I made a big profit.