In 1981, Wang Mingfeng started his business career from a small maintenance shop.
in April p>1994, zouping Samsung machinery manufacturing co., ltd was established.
in July, 1998, Zouping Samsung Oil Co., Ltd., the first corn oil enterprise in China, was established, which took the lead in raising the banner of "healthy corn oil" in China.
in may, 23, Shandong Samsung group co., ltd was established based on oil company and machinery company.
On December 18th, 29, the Group's "Corn Oil Project" was listed in Hong Kong, successfully raising 63 million yuan.
He is not tall, has no family background, and has never had the experience of a famous university. However, in just over ten years, he started from a roadside maintenance department. In 215, he has managed more than a dozen subsidiaries, with total assets of 1 billion yuan, and is a large private enterprise group integrating machinery manufacturing, oil refining, steel structure installation, cogeneration, cotton textile production, auto trade, driver training and international trade.
Behind these brilliant achievements, he constantly strengthened his sense of opportunity, and always maintained a sense of urgency, crisis and spirit of striving for first-class status.
"If you think it over, you must do it persistently."
In p>1981, at the age of 24, Wang Mingfeng was penniless. With enthusiasm and beautiful dreams, he borrowed 5 yuan money from the cooperative on the side of the highway in his hometown, and started a small mechanical maintenance department to engage in electric welding maintenance.
soon, he realized that doing things would not be as beautiful as he imagined.
Welding maintenance needs a lot of raw materials such as iron plates and pipes. Every time he buys raw materials, how to bring these heavy and numerous things home becomes his heart disease. Due to the limitation of funds, hiring and buying transportation equipment became an extravagant hope, but he did not worry about it. Instead, he used his bicycle, the only means of transportation at home, to carry it back and forth a few times. It was often physically and mentally exhausted when he came down alone.
Two years later, with the joining of the second brother Wang Mingxing and the third brother Wang Mingliang, Wang Mingfeng became a right-hand man, and with his flexible mind and honest and trustworthy style, his small business flourished. Not satisfied with the status quo, he soon extended his service to mechanical maintenance.
In interviews with Samsung Group, from management to ordinary employees, they will describe Wang Mingfeng in their minds with three words: dare to think, dare to work and be able to bear hardships.
Ma Xuemin, deputy general manager of the company, described a picture to the reporter: Shortly after the establishment of the machinery repair shop, whenever the lights are on and everyone is feeling the warmth of the family, there will always be tinkling metal knocking in the repair shop, which is exactly what Wang Mingfeng is burning the midnight oil to accumulate maintenance experience and explore maintenance technology.
Recalling this experience, Wang Mingfeng summed it up in one sentence: tired and happy. "It is this hard-working drive and optimistic attitude that makes his repair shop gradually famous in the local area.
in p>1994, with the help of his two younger brothers, Wang Mingfeng, who had accumulated certain capital, technology and experience, established Zouping Xiwang Machinery Factory (in 21, it was transformed into Zouping Samsung Machinery Manufacturing Co., Ltd.), mainly engaged in the production and processing of oil tanks and gates.
in the mid-199s, the state reformed the grain circulation system to speed up the development of agricultural industrialization, and all parts of the country competed for corn starch processing projects, so the market demand for corn starch processing equipment was fierce.
With a keen sense of market smell, Wang Mingfeng realized the broad market prospect of corn processing equipment. After practical investigation and careful analysis, he resolutely abandoned the production of oil tanks and gates with mature technology, and immediately launched the corn starch processing equipment project, investing in the development of starch processing, starch sugar and other deep-processing equipment for grain. In that year, the first 75 tube bundle dryer produced by the company was sold to Qingzhou Lotus Starch Factory.
Wang Mingfeng, who has worked hard for many years, knows that scientific and technological innovation is the source to support enterprises to keep advancing and maintain their competitiveness.
In order to improve the level of production design, he went to Wuhan Grain and Oil College for further study at his own expense, and also engaged in scientific research and design. Sometimes, in order to cooperate with some well-known technical experts all over the country, the three brothers Wang Mingfeng often visit the house in Dai Yue, and they will never give up until they reach their goal, thus performing a modern version of "Visiting the Cottage".
relying on diligent study, open-minded learning spirit and years of mechanical maintenance technology and experience, he has developed more than 4 varieties in 13 series, such as tube-bundle dryer and triple-effect evaporator. Chineydy brand corn starch processing equipment, starch sugar making equipment, oil extraction and advanced cooking oil continuous refining equipment and other series of grain and oil processing machinery and equipment have been developed, which are sold well all over the country due to their advanced mechanical technology and reasonable technology. Among them, the domestic market share of high-efficiency and energy-saving tube bundle dryer is over 6%, making it a leader in the grain and oil processing equipment industry.
When asked if he had any worries when he switched to corn starch processing equipment, Wang Mingfeng's words were firm: The principle of my work is to do it persistently when I think about it, and I won't be afraid of wolves before and tigers later. It was this adjustment that made Wang Mingfeng dig the first bucket of gold in the true sense of life. It is this adjustment that laid the foundation for the greater development of enterprises in the future.
"To be the No.1 brand of corn oil in China"
"Be good at analyzing the market situation and predicting market changes from the perspective of strategists." It is this vision that enables Wang Mingfeng to capture and grasp every business opportunity around him in time and realize the leap-forward development of the enterprise.
in the second half of p>1998, the national starch equipment market went down, while the prices of crude oil and salad oil went up, and the oil market was promising. At the same time, in his long-term contacts with corn starch processing enterprises, Wang Mingfeng slowly discovered that corn germ, the auxiliary material of corn starch processing enterprises, was only sold as feed, while some foreign enterprises made corn germ into edible oil, which had rich economic benefits. At this time, there is no corn oil production enterprise in China, and the potential market of corn oil in China is huge.
"I haven't been quiet for days when I saw such a big market." When talking about the mood at that time, Wang Mingfeng still looked excited and happy.
it's now or never.
On July 8th, 1998, Wang Mingfeng bought the former waste company in Handian Town, and acquired 6 mu and 9 cents of land. He invested in the first corn germ oil mill in China, which took the lead in raising the banner of "healthy corn oil" in the domestic edible oil market and became the "first crab eater" in the domestic corn oil industry.
In the world, corn is called the golden crop, and the corn oil extracted from corn germ enjoys the reputation of "nutritional oil", "healthy oil" and "longevity oil" because it is rich in vitamin E, unsaturated fatty acids and free of cholesterol and aflatoxin. Countries such as Europe and America regard eating corn oil as a healthy and fashionable lifestyle.
However, unlike foreign countries, in China at that time, corn oil was not widely recognized as an edible oil, and few people ate it. In addition, due to some financial and technical difficulties, Wang Mingfeng was in trouble from the beginning.
When talking about the situation at that time, Wang Mingfeng admitted that he had suffered and hesitated. But he firmly believes that the emergence of any new thing has a process of being accepted. With the change of people's consumption concept and their positive response, the dilemma began to dissipate slowly and the sales volume increased year by year.
In March p>24, Wang Mingfeng, who tasted the sweetness of corn oil, took advantage of the resources in Inner Mongolia to set up Inner Mongolia Samsung Cereals and Oils Industry Co., Ltd., which expanded its scale and opened up the sunflower oil market.
Wang Mingfeng's shrewdness can be seen everywhere. In the process of production and operation, he provided his own corn starch machinery and equipment to starch manufacturers for free, in exchange for the by-product of corn germ in the process of starch production, which was used as the processing raw material of the oil company. It was this seemingly "primitive" "barter" mode that realized the win-win situation of mechanical production and corn oil raw material supply.
"the smell of wine is afraid of the depth of the alley". There are good products, but also famous brands. Referring to the development goal of corn oil, Wang Mingfeng said bluntly: It is my dream to build the first brand of corn oil industry in China. In fact, since 22, he started to develop the small packaging market of edible oil with his own brand "Changshouhua". The company has successively developed new edible oil varieties such as corn nutrient blended oil and olive oil.
In July, 23, Samsung Group exported the first batch of 1 tons of corn oil to Oman, becoming the first corn oil manufacturer in China to export abroad. In the same year, 4, tons of corn oil products were exported to the Middle East, Southeast Asia and other countries and regions, and corn oil successfully entered the international market.
By 214, Shandong Samsung Corn Industry Technology Co., Ltd. had a corn germ pressing capacity of 1.2 million tons, an annual production capacity of 4, tons of refined corn oil and 4, tons of small packaging products, and established corn oil refining and filling production bases in Hangzhou, Guangzhou and other places.
after successfully occupying domestic and foreign markets and realizing the "two-legged" walk, Wang Mingfeng has a bigger "ambition" to speed up brand building: listing financing.
on March 25th, 28, the China corn oil project controlled by Samsung Oils and Fats landed on Euronext new york, raising RMB 2 million for the first time. In 28, it became the first company in the world, the only one in China and the first agricultural product processing company in China to be listed on Euronext successfully, which set a precedent for the listing of small and medium-sized enterprises on Euronext.
in order to achieve greater development, on December 18th, one year after the listing of Euronext, the Samsung Oil Corn Oil Project, which was actively prepared, successfully achieved the second listing on the Hong Kong Stock Exchange. * * * raised 6 million yuan. "Longevity Flower" blooms in Hong Kong.