How to do a good job in children's wear business?
How to do a good job in children's wear business
In fact, it is not so difficult to do a good job in children's wear business. No matter what you do, as long as you observe, analyze and summarize with your heart, you will succeed. Children's clothing stores should have their own characteristics. There are about 400 million children in China. Children's wear is a necessity and a commodity with strong repetitive consumption. First of all, the baby grows fast and needs constant replacement. Moreover, relatives and friends often choose clothes when giving gifts; Finally, clothes are essential items for holidays; There are also various styles of children's clothes, which easily lead to higher profits for mothers when buying children's clothes. Generally, there is a 4-5 discount on purchases, a 20% discount on sales, and a profit of nearly 70%. There are many kinds of children's wear, so consumers can't make obvious price comparison, and shopkeepers can easily take the initiative! One set for birthdays, one set for Children's Day, two sets for Spring Festival and two sets for weekdays. You need at least six sets of clothes a year. Calculated by the average retail price of a suit 100 yuan, the average consumption of people is as high as that of 600 yuan. With the increasing demand for quality and brand, this number will definitely be higher and higher!
Scope of business: children's wear wins by style and price, and the store scale is not high. At least 30 square meters can open a shop.
Capital investment: excluding rent and decoration, the purchase of 10 square meter is about 7000 yuan, and so on!
Mode of operation: single-brand franchise stores and multi-brand stores. Single brand stores basically take the form of joining. After signing an agreement with the manufacturer, the manufacturer provides unified decoration materials, product manuals, POP promotion, image counters, etc. Multi-brand stores are more flexible, including store decoration and price discounts.
Store decoration: Children's wear is a commodity that pursues individuality, and store decoration also needs to be full of individuality, which can be based on primary color wood shelf. As for the product placement, try to pose the product, not just hang a whole row! Because there are not many children's clothes, but fine!
Profit reference: anyway, children's wear will be overstocked, so the general situation is: the same batch of goods has high profit in the early stage and thin profit in the later stage. Excluding expenses, on average, the net profit is about 35%!
Purchase channels: there are basically children's wear wholesale markets all over the country! Children's wear is no better than baby products, and can be delivered by the distribution center, because the styles are updated quickly, and the shopkeepers who operate children's wear must purchase their own goods.
Competitive environment: Because the entry threshold is low, there are many competitors who run children's clothing stores, but most of them are ordinary, and only a few stores can become top representatives, not because of the shortage of funds, but because the operation of children's clothing procurement requires special judgment, prepared observation of styles, colors, prices and consumer psychology and keen promotion ability, so ordinary shopkeepers can't do it! If you have less abilities, you should be more careful when you set foot in the children's wear industry!
Note: The product backlog is the most important problem in children's clothing stores. Many stores lose money on the backlog of products, and many stores don't lose money, but earn a pile of backlog goods.
Two choices: if the local consumption power is strong, people have high recognition of brands, and shopkeepers are not proficient in clothing, then they should consider becoming a single brand, take the joining route and open the market with the help of manufacturers; If the local consumption power is average and there is no brand, it is suitable for making a variety of products. But there is a premise that the owners need to know fairly well: brand consumption is an inevitable trend!
Requirements for shopkeepers: 1. Have a clear understanding of fashion trends; Second, proficient in product materials; Third, be familiar with the local consumption structure; Fourth, the ability to promote sales in time.