College students' bakery business plan model essay 2020 (1) In order to start a business, I have the following work plan:
I. Executive summary
1, Project Idea: With the development of the times, the improvement of people's economic income and the change of consumption concept, not only are there more and more types of leisure foods, but the product structure is also developing in the direction of flavor, nutrition, enjoyment and even function. Nowadays, snack foods are no longer just children's patents, but are loved by more and more people of different ages. Whether living at home or traveling abroad, snack foods have become a "new food fashion" in our lives. Up to now, snack foods have become an important part of food consumption, and fashion has become an important strategy for snack food industry to compete for consumers. The consumer market of snack food is expanding, the number of consumers is increasing, and new products are constantly being introduced. Under this situation, our dream cake bar came into being.
2. Company Overview: xx Bakery is a small business shop started by college students. Born in xx College in 2020, although it is not yet formed, it already has the plan and capital to enter the xx market.
Xx bakery is a brand for college students to start their own businesses, making small-cost investments, and making exquisite pastry food with balanced nutrition, leisure and fashion, which is aimed at the broad masses of middle and low-end consumers.
The production house now sells cakes, soft cakes and porridge, especially custom-made couple cakes and jelly cakes popular with young people, which have broken the market situation. At the same time, the cake is made of seaweed without preservatives, thus ensuring food safety. Healthy is happy; Is healthy!
Second, the market survey and analysis
1, Status quo: At present, the market is full of cakes with different tastes and styles. To sum up, these products are all designed to meet customers' leisure needs (entertainment, fashion, taste ...), beautiful needs, healthy needs and growing needs. Consumers buy cakes for food and gifts. Cake is small, delicious and has certain nutritional value, so its purchase frequency is high; Jelly is light, beautiful and nutritious, and it has become a good gift for reciprocity. For this reason, many manufacturers have launched a "cake spree" that is convenient for giving gifts. Therefore, the consumption market of snack food is expanding, the number of consumers is increasing, and new products are constantly being introduced. "Leisure is fashion" has become people's understanding of food fashion. Leisure food is not only a good-tasting, healthy food, but also a medium to promote people's communication and a carrier suitable for expressing emotions.
2. Current situation of the industry: firstly, cakes originated from abroad, but due to the needs of China market and the food characteristics of China, they have reached the peak in China market.
The composition of pastry is 25% flour, which is refined flour and contains a lot of maltose and other nutrients; 35% of the core, including meat, vegetarian dishes, and some sweets, etc., is made in various colors, but it will not add any pigment and is pure natural; The remaining 40% are personal hobbies such as extra fruits, pickles and jellies.
With the improvement of people's living standards in our country, leisure has become an indispensable part of people's life, and leisure food has developed from being only used to satisfy hunger, and now it can not only meet the taste demand, but also provide the required nutrition and adjust the mood. In recent years, the market demand for snack foods has been growing continuously. According to the annual growth rate 10%, it is estimated that the market demand for snack foods in China will exceed 100 billion yuan this year. However, the current consumption level in China is low, and the market potential is still great.
3. Situation analysis: SWOT analysis table
S (Advantage): Pastry is a favorite food for young people, with a huge consumption market, and it is beside you, full of personalized and fashionable jelly food, which makes people want to go back and forth.
W (disadvantage): it is difficult to predict the market acceptance of characteristic operation, and there are certain risks.
O (opportunity): the demand of pastry market is expanding year by year; People's consumption concept has also changed.
T (threat): There are many shops dealing in snack food in the market, each with its own characteristics and fierce competition.
Third, entrepreneurial advantages
1, own advantages:
A, college students are often full of hope for the future, with young blood, vigorous vigor and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have.
B, college students have learned a lot of theoretical things in school, and have a higher level of knowledge and skills advantages. The importance of knowledge is self-evident, and "exchanging intelligence for capital" is the characteristic and inevitable way for college students to start a business.
C, college students belong to the younger generation, are sensitive to fashion, can always be in the forefront of fashion, and are suitable for such projects.
2. Policy advantages: In recent years, in order to support college students' entrepreneurship, governments at all levels have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects. According to the relevant regulations of the state and municipal governments, fresh college graduates in various regions can enjoy four preferential policies: free risk assessment, free policy training, free loan guarantee and partial tax reduction and exemption, including:
College graduates (including junior college students, undergraduate students and graduate students) who are engaged in self-employment shall be exempted from self-employment registration fees, self-employment management fees, demonstration text cost of economic contracts, etc. within one year from the date of business approval. In addition, if an informal enterprise is established, it can be exempted from tax for three years only by registering in the street of the district or county where it is located.
College students who start their own businesses can apply to the bank for a loan guarantee of up to100000 yuan, and enjoy a loan discount.
Fourth, capital investment and return analysis
1, source of funds-guaranteed loan: With the guarantee of parents or relatives and colleagues, you can get a guaranteed loan of about100,000 yuan in financial institutions such as ICBC and China Construction Bank, so as to obtain venture capital quickly.
2. Early capital investment and return: the storefront area is 5 square meters to 10 square meters, and one square meter to two people can be used, including sealing machine 1 set, sand ice machine 1 set, 5 sets of special molds for jelly, and chocolate fountain machine 1 set. The store needs 3 ~ 4 clerks, and the salary of employees accounts for about 10% of the investment.
Leave 4000 yuan for normal operation and circulation.
The rest of the investment is used to purchase goods.
3. Specific cost arrangement:
A. Store rent: 1000/ month
B, equipment investment:
A set of computers costs 3000 yuan
Counter 2500 yuan
Sealing machine, a 200 yuan.
A telephone and a 50 yuan.
Ice planer, a 300 yuan.
Sander 1 300 yuan
Chocolate Fountain 1 200 yuan
3. Water and electricity communication fee: Internet access fee: 60 yuan/month.
4. Electricity fee: 500/ month
V. Business Plan
1, address selection: xx bakery shop should be located around schools, large shopping malls and shopping centers, where there is a large passenger flow and the rent is not too high.
2. Internal structure and function: xx bakery is divided into three areas: finished product area, production area and service area.
Finished product area: mainly the products we have made, which customers can take away at any time or enjoy immediately.
Production area: customers choose the production style and packaging of jelly. Book in advance and we will finish it on time.
Service area: We will set up a suggestion box here to record the valuable opinions put forward by customers at any time, and summarize and summarize them regularly.
3. Target market positioning: young women, girls and children. Young girls like romantic and fashionable personality, and we provide them with personalized jelly cakes and jelly couple cakes. Children like cartoons and other novel and lively foods, and we provide them with cakes with cartoon models; There are also special days such as Valentine's Day, Christmas and birthdays. We provide them with multi-layer cakes with different shapes, jelly salad cakes, cakes with special tastes and so on.
4. Promotion:
A. Carry out regular distribution activities: In the peak season, snack foods are often promoted by "on-site tasting", "buy one get one free" or "gift giving".
B. Lottery activity: The top ten consumers have the opportunity to draw a lottery for free every day.
C, in winter, sales in the square or Internet cafes can increase more sales.
D, cake membership sales, increase cake sales.
VI. Cultural construction
With the development of the times, a trendy consumption fashion has swept the world-snack food, which is an important product to improve people's quality of life and an inevitable product in the transition from the stage of adequate food and clothing to the well-off stage and even the affluent stage, and has broad prospects. Due to the different living habits and cultural backgrounds of various nationalities and regions, food has its regional particularity.
VII. Summary
We have a good market advantage: because specialty cakes are popular among young people, the consumer market is huge, and they are right beside you. Such projects are not afraid of producing products that no one buys and no one consumes.
College students' bakery business plan model essay 2020 (II) In order to start a business, I have the following work plan:
One, seven questions
1、why？ Why should I open a bakery? Opening a bakery stems from the love of bread, cakes and other desserts. First, open a bakery. Bread is dominated by nutrition, health, delicious food and health, and then increase cake making. The production of cakes is mainly based on leisure dessert consumption, supplemented by DIY for young people. Finally, it developed into a storefront integrating West Point coffee consumption and DIY cake making.
2、when？ When am I going to open the shop? Funds are still a problem at present. If all aspects are well prepared, funds can be borrowed from parents or friends. Opening a store should be carried out with sufficient research and conditions (after giving birth to a child). The end of 20 1 1 is expected.
3、where？ Where do I want to open my shop? My shop should be near the school or where residential buildings gather. It is a good choice to be near the garden school or the third district. At present, the rent has not been investigated.
4、what？ What does my bakery want to sell? Mainly bread with the theme of health preservation, such as algae bread suitable for middle-aged and elderly people, wheat bran bread and other bread that can help alleviate the disease; There are also slimming bread suitable for women; Then there are various kinds of bread suitable for children.
5、whom？ Who am I going to sell my bread to? My bakery mainly aims at young girls and young women who are losing weight, and develops a product that not only won't gain weight, but also helps to lose weight, so that young women can rely on my slimming bread. Finally, children, children can be said to be the main consumers of desserts, but eating too much sugar is harmful to the health. It is necessary to develop a kind of children's bread without sugar or with a small amount of sugar, but it is deeply liked by children. Children's bread mainly attracts children's attention with various patterns and tastes.
6、who？ Who will run this bakery after opening the shop? Run your own bakery directly. I have no experience in business, so I can buy some books on business management.
7、how much？ How much money am I going to open this bakery? At present, the available funds are only 1 10,000 yuan, and the overall investment needs 40,000-50,000 yuan.
Second, the principle
1, the first time you open a store, you don't have to be greedy for perfection, it is suitable for your own strength, but the necessary decoration is indispensable.
2. The investment shall be controlled at 50,000. The area should not be too small. Policy and equipment problems.
Third, the feasibility analysis
Weaknesses and threats:
1 At present, there are several bakeries with the trend of branding and chain. It is hard to shake the status of old brands such as Dafeng and Daoxiangyuan. It has strong competitiveness.
2. Marketing management ability of the store manager (mainly manifested in: sales eloquence, making promotion plans in combination with actual conditions, and tapping potential markets).
Precautions:
1 The bakery is an industry with high customer loyalty. Therefore, you should ensure the quality of your products from the very beginning.
At present, the state's supervision of the food industry is getting tighter and tighter. It is reported that the bakery is equipped with QS system, and if your store fails to meet the requirements of QS on area, it will be forced to close. However, I personally estimate that this will not be realized in the short term (for the time being).
2. Taste and hygiene are also important considerations when consumers make purchases. Hygiene is the premise, and taste is very important to attract repeat customers.
3. Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors in descending order.
Product positioning and differentiated marketing;
1, boutique route: a small number of products can refer to donuts.
2. Personalized management: customers can DIY birthday cakes and guide consumers to make birthday cakes by hand.
3. The strategy of baking and selling now. After the croissants are ready, they are not in a hurry to be baked immediately, but are refrigerated and baked when the guests need them.
College students' bakery business plan model essay 2020 (III) In order to start a business, I have the following work plan:
I. Summary
With the rapid development of social economy, people's requirements for spiritual and material culture are getting higher and higher. However, the improvement of the quality of urban life and the accelerating pace of life, coupled with the rapid infiltration of diversified cultures, have forced many traditional industries to face the stage of inheriting and innovating, and also made consumers pursue higher and better spiritual and material enjoyment.
However, analyzing today's society, the theme people pursue is nothing more than green, health and fashion.
Throughout today's society, people pay more and more attention to eating, and three meals a day are more and more varied, especially breakfast, which is more simple but not simple. This is especially reflected in many modern white-collar workers. In this way, we need to open a modern and open fashion cake shop that integrates tradition and innovation. Let customers throw away the "irritability" behind the fierce social competition when they are busy or spending in leisure. It also gives them more understanding and choices about catering. As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, build a brand slowly, and a series of products with good reputation.
Our products cover: Chinese, Japanese and western cakes, all kinds of Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products will have to focus on the concepts of fresh green, health and fashion. Realize the modern consumer's mentality of "seeking difference" in products.
In addition, we will also build an e-commerce platform, which will facilitate customers and consolidate ourselves through hard promotion, so as to realize double-line profit and achieve final benefits.
We will strive to create more social value around a concept to meet the needs of different consumers. While consumers are satisfied, they will win more word of mouth in order to build and promote their own brands and realize profits.
Second, the company description
The company is involved in a traditional industry, but it is a company that stands on the basis of the traditional industry and constantly strives for innovation, development and survival. The company is bound to face fierce competition in the industry, but it will not ask for a share with the weak attitude of a newcomer. Instead, we will occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.
The company's main business: Chinese and Japanese western cakes, desserts, snacks and cheese products with various styles and tastes, as well as fresh and freshly squeezed healthy fruit and vegetable drinks, and all kinds of tea products. The company's products will adhere to the concept of fresh, green, healthy and fashionable, so as to meet the needs of customers and achieve a win-win situation.
In addition, the company will build its own online sales platform with the help and promotion of e-commerce platform, implement special door-to-door distribution, realize brand docking, and adopt a two-line sales model to truly integrate production, sales and service, maximize the company's value and meet the different needs of customers.
Third, the purpose of the company
1, the company will adhere to the concept of green, healthy and fashionable. Do your utmost to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, they can be recognized.
2. We will provide cakes, snacks and drinks with various tastes, base ourselves on the market, look to the future and serve customers.
3. Business tenet: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.
Fourth, the company's goals
1, the company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, from children to the elderly, all kinds of new cakes and drinks.
2. After the launch of a new product, it will naturally attract a certain customer base, and then slowly develop various new products, so as to bring forth the old and bring forth the new, and launch more and more products that belong to our company's characteristics, and make our own characteristics in this industry.
3. From the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation and establish a good image for the company, so as to achieve brand building.
4. Most importantly, the company should make a profit. Ideally, a three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.
V. Business Projects and Contents
As a service industry, we not only provide a single product, thoughtful service, but also an important factor to attract customers. Therefore, our company deals in special products, in-store services and clerk services.
Six, operating the main products
All kinds of Chinese and western cakes, pastries, desserts and cheese products.
In the early stage, we will have "xx" or "xx" to provide us with finished products, and we will use this to package new products, ensure quality, improve them and finally launch our own products. ? We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.
All kinds of fresh and freshly squeezed healthy fruit and vegetable drinks: fruit and vegetable juice drinks will purchase the freshest and full fruits and vegetables with various product formulas, and adopt the methods of squeezing juice separately and stirring evenly to achieve the goal of not losing any original juice and nutritional value as much as possible, and give customers the freshest and most nutritious fresh fruit and vegetable drinks.
Package category: the main meal package for white-collar workers, such as breakfast, Chinese food, afternoon tea, dinner and supper. Different time periods are accompanied by different nutrition packages. Make every product worthwhile.
VII. Operating Principles
1, the principle of honesty and trustworthiness. Treat consumers with courtesy, not deceiving, being friendly and hospitable. In addition, the quality of goods must be passed.
2. Smile service principle. The customer is God, and it will be a real feeling, so be polite, humble and respect each other.
3. The principle of win-win and reciprocity. On the basis of honesty, we can achieve equality and mutual benefit between customers and customers, which not only achieves the purpose of our entrepreneurship, but also satisfies consumers.
VIII. Market Analysis
We plan to compete in the catering service industry, and believe that the development trend of this industry will be oriented towards environmental health, miniaturization and high quality. With the improvement of modern people's living standard and the acceleration of life rhythm, the demand for various healthy foods is increasing in daily life, and healthy, green and fashionable foods and drinks are increasingly welcomed by people, which is unquestionable for the broad market prospect. Although the market opportunity is in front of us, its market competition is also great, which is a very challenging market.
Cake shops, or fruit juice drinks and milk tea shops, are everywhere in Jiaxing. However, for example, some old cake shops that have been stationed in the mainland for more than ten years, although they have a good reputation and customer base, their brands have accumulated over the years. And it only takes cakes as its main business project. Another example is those tea shops and juice shops that are all over the street. They all take drinks as their main products. Our competitors also include high-consumption coffee shops, which are mainly based on western-style catering and high-standard services, and are constantly expanding their own consumer groups. In summary, most of them attract inherent consumers with a single product type, lacking the advantages of diversified merger, and many of them do not have a green and healthy concept. We will inject our ideas into this diversified market, actively explore and strive to update, and we will certainly be able to give full play to our advantages. We can make use of the market demand, create our own characteristics, use the high quality and elegant environment of products, and use the service close to nature to impress and win over customers. Create a "natural purity and sweetness", gradually improve the popularity, and then apply for brand patents, implement brand joining, and achieve a chain form. We have our own brand value, and attract more franchisees, the greater the market share.
Nine, the target market
Pastry and fruit and vegetable drinks are suitable for men, women and children, and have always been deeply loved by consumers. Moreover, the fresh and healthy characteristics of its products are especially favored by young people. Its own nutritional value is also quite high, so some people eat it as a dinner, which shows its prospects in the market. We can target the college students first, who leave early and return late, and often can't attend to their own breakfast. We can attract them as our main customers and provide high-quality and healthy cakes, snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen to absorb and consolidate a class of customers.
College students' bakery business plan model essay 2020 (IV) In order to start a business, I have the following work plan:
I. Background
At present, with the rapid economic development in China and the improvement of living standards, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.
Second, the prospects
At present, although there are many bakeries all over the country, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term and sustained growth. Moreover, the customer base of bread is almost suitable for all ages, loved by everyone and has a huge market.
Third, the main products
1, bread, egg tarts, frozen products (Mu Si), moon cakes, cake cakes and birthday cakes.
2. General products.
3. DIY products.
Fourth, the service plan
1, safety, in the field of food, safety is the most relevant topic, so we will definitely use the safest and healthier ingredients.
2. Convenience. We should improve our services and processes according to customer needs, and strive to make as many customers feel convenience as possible.
3, respect, for customers, no matter who, we must respect, let customers feel our attention to them, enhance trust.
4, innovation, in today's people's tastes and requirements are getting higher and higher, not innovation means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.
V. Competitive analysis
Shortcomings of bakery in the market at present:
1, except for some big brand bakeries, most other small bakeries are not clean enough. Many breads are directly placed outside, and the walls and floors in the store are not very clean, which is easy to make customers resent.
2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases or reliable suppliers of ingredients, so the safety of raw materials is difficult to guarantee.
3. The products are single in variety and monotonous in taste.
4. Insufficient advertising and low customer awareness.
5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.
6. Lack of featured products.
Sixth, our advantages
1, warm and atmospheric storefront decoration, bright windows and windows, let customers feel natural and warm, and the walls are all wallpaper and DIY stickers, so it is clean and interesting. Whether it is decoration or service, we can make customers feel at home.
2. We intend to cooperate with people for more important raw materials to ensure the safety and channel supply of ingredients.
3. In cooperation with scientific research institutions and many units, we can develop different single products with many tastes, meet the needs of different customers, and launch our own unique flagship products.
4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and enhances brand awareness.
VII. Risks and Preventive Measures
Risk:
1, competitors have been in business for many years and have a certain fixed consumer group.
2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.
3. Although the development of economy makes people have a greater demand for bread, other foods are also developing constantly, and there are more popular choices.
4. The new store has just opened and its brand awareness is not high.
Precautionary measures:
1, in view of the problems of competitors, I believe our store will certainly win the favor of consumers with reasonable prices and better service, and with the support of our activities, it will be enough to win more customers' patronage.
2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.
3. Although people have more and more choices to buy food, the importance of bread remains undiminished, and we have developed functional foods such as breakfast bread and afternoon tea, so as to make our bread and dessert enter people's daily life as much as possible and become an indispensable part of people.
4. Preparation for the opening of new stores, such as DIY cake contest; DIY chocolate puzzle; New store opening promotion activities, etc., I believe that our brand influence will increase with the increase of activities.
College students' bakery business plan model essay 2020 (5) In order to start a business, I have the following work plan:
I. Project Analysis
1 Variety of business: Bakery deals in bread, egg tarts, milk and drinks.
2. Product positioning: targeted at college students.
3. Product price: The average price of a single loaf of bread is around 3.5 yuan.
4. Mode of operation: roast and sell now, with high cost performance and certain competitiveness.
5, advantage analysis: now baked and sold, full of color and flavor, can attract consumers. We can independently develop some fist products and special products to increase sales.
6. Disadvantages: The baker's mobility and stability are not strong, which will lead to unstable product quality; The location is in a place where there are many white-collar workers and where commuting is concentrated, and the rent is higher.
Second, the market analysis
1, total market: the local bread market accounts for about 20% of the breakfast market, and we can account for about 30% of the bread market.
2. Demand analysis: college students.
3. Market positioning: mid-range.
4. The local economic level can accept the products.
5. Competitors have high-priced and high-quality products. Countermeasures: strengthen product quality and taste, and launch several brand products with high cost performance.
Basic conditions and feasibility analysis:
1, individuals have entrepreneurial knowledge and sales knowledge.
2. I have 7 years experience in bread industry, and I can strive to build the core competitiveness of my products.
3, familiar with the import and export channels, have a certain number of contacts, and have a cost advantage.
Stage objectives:
1, long-term goal: a bakery chain.
2. Mid-term goal: Open three profitable and well-controlled bakeries, and implement standardization and model.
3. Short-term goal: Open a bakery with its own brand.
Operation method:
1, good marketing strategy.
2, special service, specific fist products are regularly tasted for free.
3. After-sales service.
Services:
1 Always smile when guests come.
2, to provide guests with a variety of choices.
Third, financial analysis
(1) Investment expenses
1, equipment cost 40,000 yuan.
2. The rent is about 3,000-8,000 yuan.
3. The decoration cost is about 30,000 yuan.
4. The purchase amount is 20,000 yuan.
(2) Cost accounting
Calculated on a monthly basis: the store rent is 3,000-8,000 yuan, the water and electricity fee 1500 yuan, the industrial and commercial tax is 500 yuan, the salary is 6,000-8,000 yuan, and the freight is 500 yuan/month, * * * is:118,500 yuan.
(3) Profit forecast (calculated by month):
1, total cost: 15500 yuan.
2. Gross sales profit: about 2 1000 yuan.
3. Net profit: about 5,500 yuan.
(4) Risk assessment and prevention:
1 In view of the phenomenon that the master may quit his job in the middle of the operation, the remuneration is designed as salary+commission, with 50% of the commission paid next month and the remaining half a year later.
2. Let employees settle down and adopt the methods of salary+commission+performance award+attendance award and best performance award to make employees feel a sense of belonging.
3. If there is a loss, try to increase sales.
If you can't stop the loss by all means, you should transfer the store quickly, transfer the equipment to other stores or sell it to reduce the loss.