Since the 315 official hit the fake sauerkraut beef noodles in the sauerkraut package of irregular production process, unified sauerkraut noodles and Master Kong sauerkraut noodles have been greatly affected. And as the spokesman for the pickled vegetable noodles Wang Han was also caught up in the storm, have questioned the authenticity behind the endorsement and. Necessity, because in a blooper reel being released it can be seen that one second Wang Han is still seriously filming the advertisement, acting very delicious, and then the next second he spits out the noodles in his mouth into the garbage where the camera can't see it, an act that directly makes the audience question the fact that he's faking his food.

In fact, Wang Han is not an exception, many stars in the shooting of video ads, not as sweet as seen in the ads, delicious eating food, but with the synthesis, did not swallow, and other means of filming. Such an advertisement completed by the star in the filming of these ads, not really eat food, but show a lot of love to eat, but also just to let the masses and fans. Like it only. In this way, the reality behind the star endorsement has a lot of unknown secrets, such as whether the product is really as wonderful as the star said, they are just to bring the goods and sales, and not necessarily really practical and experience the benefits brought by the product.

Many businesses look for fan endorsements, but also value the star's huge appeal and fan base, in their endorsement, can bring more sales because of their own fan base, so the business to the star endorsement is the most feasible, and the star also through the high endorsement fee will be the product promotion to everyone, just behind the product whether it is really. Good is also unknown, after all, the star many times will not be sincere to investigate the story behind the product as well as the production is appropriate, content is up to standard.

In this way, as the general public to buy products or to their actual utility-based, not because of the star effect and produce different expectations, after all, the star is just get money to do things, endorsement promotion only, for the authenticity of the product performance and safety is not able to guarantee. From this time the old altar pickled vegetable noodles can be seen, food safety has become a huge problem we face nowadays.