KFC is American and was founded by Harland David Sanders in Louisville, Kentucky in 1930.
Introduction:
Kentucky Fried Chicken, referred to as KFC, is one of the American multinational restaurant chains. It is also the world's second largest fast food and largest fried chicken chain enterprise, McDonald's (English: McDonald's) is a large multinational restaurant chain in the world. It was founded in the United States in 1940 and has approximately 30,000 branches in the world. It mainly sells hamburgers, as well as French fries, fried chicken, soda drinks, ice products, salads, fruits and other fast food. The early translation of McDonald's restaurants in mainland China was "McDonald's Fast Food", and it was not until later that the current Hong Kong-style translation was adopted. Among the people, because of the close pronunciation of McDonald's and "Peony House", Peony House is also regarded as a nickname for McDonald's, but it is not common. This is Deji's most popular product today. It is cooked by Harland Sanders using a magical eleven spice formula concocted after ten years of research. The fried chicken is delicious and delicious Refers to aftertaste. KFC is part of Yum Brands and has formed a strategic alliance with PepsiCo to regularly sell carbonated drinks provided by PepsiCo.
Development:
Which country is KFC in? KFC was founded in 1952 by Sanders, who was already 62 years old at the time (the grandfather on the trademark is the founder himself). In just five years, KFC has opened more than 400 franchise stores thanks to its delicious fried chicken. In 1987, KFC entered China and opened China's first Western-style fast food chain restaurant in Qianmen, Beijing. In September 2016, KFC sold its business in China to Yum China, which is invested by Ant Financial and Spring Flower Capital, for a high price of US$406 million. In addition to KFC, Yum China also owns well-known restaurant brands such as Pizza Hut, Little Sheep, Oriental White, and Taco Bell. It is worth mentioning that after KFC entered China, it adhered to the strategy of "based on China and integrated into life". Therefore, the Chinese version of KFC is very different from the American KFC. The types are more diverse and the taste has been improved to suit the tastes of local people. Tender Beef Wufang and Old Beijing Chicken Rolls are all products developed according to Chinese tastes. KFC has also launched Chinese-style breakfast, including soy milk, porridge, fried dough sticks, rice balls, etc., which are both convenient and delicious. In addition to breakfast, there are also afternoon tea, late-night snacks, and an ice cream station, especially the ice cream, which launches several new styles every summer.
Type:
Mainly sells fried chicken, burgers, French fries, egg tarts, soda and other high-calorie fast food.
In 2003, KFC launched its first Beijing-style product, the Old Beijing Chicken Wrap.
Beijing Zhajiang Noodles is the first regionally limited product launched by KFC in Beijing and will be available from October 11 to November 7, 2021. The ordering system shows that Beijing Zhajiang Noodles are currently on sale during lunch and dinner, with a single dish priced at 26 yuan per bowl. There are also combo packages with fried chicken or drinks, priced around 38 yuan per serving, which is the same as ordinary noodles. Burger combo prices were flat.
Business philosophy:
KFC’s business philosophy is to continuously introduce new products or repackage previously sold products to target people’s early adopter mentality in order to gain profits. KFC has a distinction between "high-priced restaurants" and "affordable restaurants". The "original price" printed on all coupons is the price of the "affordable restaurant". The selling price of each item in the "high-priced restaurant" is higher than the "original price" "About 10%.
Yum Brands Group
KFC belongs to Yum Brands Group. Yum Brands is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions around the world.
KFC and Pepsi-Cola
KFC and Pepsi-Cola have formed a strategic alliance, and the restaurants regularly sell carbonated drinks provided by Pepsi-Cola (except in some countries, such as Japan and South Korea, KFC sells Coca-Cola ).
Origin:
In 1930, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of Kentucky, USA. During this period, Sanders devoted himself to researching new methods of fried chicken, and finally succeeded in inventing a secret recipe composed of eleven spices and unique cooking techniques. Its unique taste was well received by customers, and the restaurant business was booming day by day, and the secret recipe was inherited. to date.
In recognition of his contribution to his hometown, the state of Kentucky awarded him the honorary title of Colonel Sanders. Colonel Sanders, dressed in a suit, with white hair and a goatee, has become the best symbol of the KFC international brand.
Honor:
In June 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, and KFC ranked 81st. Since February 17, 2018, most KFC outlets in the UK have remained closed. Of the 900 local stores, 562 were still closed as of February 20, and the number of stores closed reached a peak of 646 on the evening of February 18.
In the 2018 list of the world's top 500 brands, KFC ranked 129th. In October 2019, Interbrand ranked 93rd on the top 100 global brands list.
On August 25, 2020, due to concerns about personal hygiene during the epidemic, KFC decided to discontinue the slogan "finger lickin' good" (finger lickin' good). This classic advertising slogan has a history of 64 years.
Team spirit:
KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with comprehensive training, welfare guarantees and development plans to make every employee The potential of KFC has been brought into full play. It is for this reason that more and more outstanding young partners come to KFC. As one of the largest and most successful fast food chains in the world, one of the secrets of KFC's success is to always open its doors to young people who are full of energy and have the courage to challenge themselves, and focus on employee training to encourage employees and KFC*** Grow together.
KFC’s success stems from the concerted efforts of nearly 900,000 employees around the world. Across the world, KFC always puts the needs of customers first, so that customers can enjoy the most friendly first-class service and dining environment while enjoying a variety of high-quality meals.