Store rent is the biggest money burner for Starbucks in China. We buy a cup of Starbucks coffee, 26% of the money is used by Starbucks to pay the rent. In addition, the store operating costs, raw material costs are also a big head, respectively accounted for 15% and 13% of the course, after all the costs, a cup of Starbucks coffee is about 18% of the profit it.

But China's Starbucks prices aren't the most expensive. If you've had the chance to travel abroad, you'll realize this: from a global perspective, Starbucks prices are quite different around the world, and arguably much worse. According to statistics done by Thrillist, the most expensive place in the world to sell a Starbucks is Zurich, Switzerland, where a cup of Starbucks is about $6.96, or almost 47 yuan.

Cancun, Mexico, came in second. For the average Mexican income level for a cup of Starbucks to "spend" 6.07 U.S. dollars, equivalent to about 41 yuan. Other top-ranked, basically Europe and the United States, where a cup of Starbucks will cost at least $ 35.

The Mexican city of Cancun came in second. For the average level of income for the average Mexican a cup of Starbucks also want to "spend" 6.07 U.S. dollars, which is equivalent to about 41 yuan. Other top rankings, basically Europe and the United States, in these places, a cup of Starbucks dad also want to spend at least 35 dollars. Starbucks experience premium, another point, aside from these economic factors, Starbucks is also expensive in its "experience premium".

As Luo Zhenyu of "Logical Thinking" once said, "In the past, consumers spent money to buy things to meet the basic needs of food, clothing, housing and transportation; now, consumers are chasing the experience, as well as the experience of their own life meaning. Starbucks brings a middle-class, petty experience, is a businessman and office white-collar status symbol.