Basic steps of brand naming in persimmon vinegar
1. Preliminary investigation
Before naming, we must first understand the current market situation, the future development trend of domestic and foreign markets, the strategic thinking of enterprises, the composition and efficacy of products, people's feelings after using them, the naming of competitors, etc. We will use this product as a consumer to get personal feelings, which is very helpful for inspiration.
2. Naming strategy
After the preliminary investigation, we should choose the naming strategy that suits us according to the specific situation of the brand.
3. Brainstorming meeting
After determining persimmon vinegar's brand naming strategy, we can have a brainstorming meeting and spark. In the brainstorming meeting, any strange name should not be blamed, but should be written down. A brainstorming meeting may not get a satisfactory result, but it can help us find some key roots, that is, the general direction of naming.
4. Differences in names
From one word to 100 words, from one word to countless new words, this stage is the stage of name explosion, mobilizing all the company owners and even collecting from the society. The more names, the better.
5. Law Review
The legal adviser will review all names from a legal point of view, remove illegal names, and keep uncertain and very good names first.
6. Language review
All the names are reviewed by word experts, and names with language barriers will be removed.
7. Internal screening
Within the company, the remaining names were voted and the better name 10-20 was selected.
8 test
The selected names will be tested in the target population, and 2-5 popular names will be selected according to the test results.
9. Determine the name
Work with the customer to decide the final name from the following names.
Five Forms of Brand Naming in persimmon vinegar
1. Experience name
Experiential brands are all about consumer experience. However, it should be noted that linking meaning with name is also a greater obstacle to creating experiential brands. In order to create an influential brand, companies must first determine how their status and hopes are recognized.
2. Descriptive name
This simple naming convention requires the use of names that describe the company's products or services. These names make it easier for consumers to remember the products provided by the brand.
abbreviate
Brand names belonging to this category are abbreviations of descriptive names. Acronyms are more natural to say and easier to remember, however, they may not be as effective as experience or descriptive names in evoking meaning or feelings.
Acronyms apply to large companies or brands, which have been named by their full names. However, for start-ups, this practice should be avoided, because randomly mixing letters will only lead to confusion or indifference.
4. New words
Companies that use new words to represent brands will spread a sense of uniqueness. If properly developed, it should give them a competitive advantage. However, choosing the right words can be tricky, because not all invented words can have such a huge impact.
In addition, in the early days of the company, these brands really need more marketing efforts to gain recognition, and such brand names increase the cost of brand promotion.
5. Name the brand after the boss.
Persimmon vinegar Brand Naming Skills
1. in line with brand positioning
Each brand has its own positioning and core concept. Brand names must conform to the enterprise attributes and express brand positioning and value, so as to facilitate integrated communication.
2. Difference from competitors
At present, China's main commodities have entered a relatively surplus economic era. The result of large-scale production of enterprises is that the products are single and the differences are not obvious. With the acceleration of economic integration, enterprises are now experiencing a comprehensive "homogenization". With the improvement of quality of life and the strengthening of people-oriented consciousness, consumers require products to reflect their own personality. If there is no differentiation, the brand will be submerged in the "People's Wang Yang Sea" and it will be difficult to highlight its personality.
There are many new brands in China. In order to "leverage", they often confuse the audience with homophones of well-known brands or change parts, expecting to "mix their faces" and even imitate corporate VI. It's hard to stand out. The so-called "take it from it and care about it; Take it and care about it. " In the long run, this method can easily make your own brand live in the shadow of others, without segmentation, and can not give full play to the characteristics of your own brand.
3. The brand name should conform to the aesthetic personality value of the target customers.
If an enterprise wants to stand out from the competition, it must focus on a certain "specific customer group" and "market segment" and cannot carry out brand marketing without purpose. Then, its brand naming should also pay attention to the aesthetics and values of its target consumers.