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Planning Scheme of Teacher Xie Banquet in Hotel Restaurant
How to write the catering marketing thank-you banquet?
Five planning schemes for teachers' day catering activities
Planning scheme of promotion activities of restaurant's school banquet
4 model articles on the planning scheme of catering enterprises
Model essay on the activity plan of Xie Shi Yan Restaurant 1
First, the target market analysis of "Xie Shi Banquet" marketing activities
"Teacher Xie Banquet" has become the second largest banquet after the wedding banquet in the restaurant banquet consumption activities, which shows that it is highly valued. Of course, the consumption boom of "Thank Teacher Banquet" is inseparable from the promotion of all participants. Let's analyze the reasons for this "Thank Teacher Banquet" marketing activity from the aspects of students, parents and restaurant operating income:
1, psychological analysis of students' "comparison"
Most students think that other students are having a banquet in the restaurant, so I have to do it, otherwise I will lose face.
2. Parents' "economic" psychological analysis
Students' parents mainly have the following three kinds of psychology: First, "other parents have held a thank-you banquet for their children. If they don't thank their children for their emotions, they can't let them go." Second, "Xie Shi Banquet should be given to friends and relatives, and other people's Xie Shi Banquet should be accompanied by money, so we have to do it in order to get back some points." Third, "it is a great event for children to go to school, and gathering friends and relatives to celebrate can increase the festive atmosphere and contact feelings."
3. The needs of restaurant management and development
The vast number of consumers have the consumption demand of "thank-you banquet", so our catering enterprises must meet the needs of the vast number of consumers, and at the same time, they can gather popularity and add joy to the restaurant, and to a certain extent, they can increase the operating income and brand awareness of the restaurant. It can be said that we can kill three birds with one stone, so why not?
Second, the restaurant "Xie Shi Yan" marketing activities
1, menu price design and discount
1) When making the menu for the teacher's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.
2) For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.
3) The price of the thank-you banquet should be divided into high, medium and low grades (as explained below), and the consumption level should be expanded reasonably.
4) The price of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but it should be set according to the net profit of the hotel).
2, related packages and other promotional activities
1) Make a special thank-you banquet package. According to the actual situation, the "Xie Shi Banquet" can be divided into three grades: 468 yuan/table for "Ten Years' Cold Window Banquet", 568 yuan/table for "to be no.1 Banquet" and 668 yuan/table for "No.1 Scholar and Banquet". The names of the dishes should be properly packaged to reflect a strong cultural atmosphere (see Annex for the specific menu).
2) The champion and the banquet are invited with lofty sentiments. Specially invite the top candidates of the college entrance examination (arts and science 1 name) to gather together the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).
3) In-store interaction in the restaurant will be rewarded with generous gifts. The restaurant cooperates with schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.
4) There are gifts on the table and surprises on the field. Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (value 128 yuan/bottle) regardless of the consumption amount. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.
5) The restaurant provides customers with free parking space, priority booking, free photos, free doctor hats, etc.
6) After dinner, the restaurant will give the teachers attending the banquet a beautiful small gift (with the name, telephone number, address and website of the hotel printed on it).
3. Advertising campaign
1) Put some outdoor advertisements (signs received, banners, ink painting) at the gate of the restaurant.
2) Combination of TV, street banners and newspaper advertisements. Advertising words: "years of teacher's kindness will never be forgotten, and a glass of sake shows deep affection!" " At this point, when the peach blossoms and plums are fragrant, the _ _ restaurant ceremoniously launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students.
3) SMS advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introducing the latest activities of the hotel.
4) Make a pop-up advertisement or a larger flash animation advertisement or banner on some protocol websites. The processing of web animation and pictures must be consistent with the marketing content of the "thank you banquet" in the restaurant.
5) Flyer advertising, printing activity leaflets 10000 copies, but the leaflets must be beautifully made and accompanied by food display diagrams.
6) Several kinds of the above advertisements can be selected at the same time, which are key communities or schools to be promoted.
Third, the restaurant "thank the teacher banquet" staff work arrangements
1, security guards must ensure the safety of restaurant operation.
2. Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).
3. Waiters should pay attention to service language skills when they are in the restaurant (congratulations); The serving speed must be fast.
4. Put some high-grade music in the hall; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.
Fourth, the time schedule of the "thank you banquet" in the restaurant
The marketing activity of the "Teacher Xie Banquet" lasted from June _ _ _ to September _ _ _ _. The final interpretation right belongs to _ _ restaurant.
Five, the restaurant "thank teacher banquet" related expenses budget
1, special (literature, science) champion souvenir: 10000×2=2000 yuan.
2. Memorial gift for teachers:100×15 =1500 yuan.
3. Gift of drinks: 52-degree kouzi cellar aged for five years128×100 =12800 yuan, and the gift of drinks will end at the end of this month (provided by kouzi cellar suppliers).
4. leaflet:10000× 0.12 =1200 yuan.
5. The cost of doctor's hat, photography and venue layout is 500 yuan.
6. Advertising fee: the total amount of brand (or _ display), banner, ink painting, newspaper, internet, SMS, etc. 1000 yuan.
Total cost: 6200 yuan (excluding drinks)
Attachment: 1, banners and slogans, advertising words, propaganda words and service words.
2. _ Exhibit sample, inkjet sample and leaflet sample.
3. "Xie Shi Banquet" set menu.
VI. Effect Prediction of "Xie Shi Banquet" Marketing Activities
1, direct effect: if the promotion and related services are in place, we will receive 100 tables per month, with an average 500 yuan/table of 50,000 yuan, which will increase the net profit by about 20,000 yuan; The total income is at least higher than the same period of last year, and we strive to break through the million mark again.
2. Indirect effect: increasing customers 1000 people's word-of-mouth publicity, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, 1 10,000 leaflets, etc., directly knowing that the number of people is at least 20,000, improving the brand effect of _ _ restaurant, increasing the opportunities for these people to spend money in the restaurant in the future, and having long-term marketing benefits.
Seven, "Xie Shi Yan" other suggestions on marketing activities.
1, the reservation department can search for some key customers' information and publicize it among the familiar customers first.
2. With the consent of customers, input the customer information into the database of the reservation department (the key is the customer's name, position, unit and mobile phone number) to serve the future promotion (this content can be refined in the future).
3. Do a good job of the hotel website as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. The color is mainly warm, and the homepage should have a big flash animation. There should also be news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity and increase its market share through network marketing (the advantage of which is large audience and low cost).
Model essay on the activity plan of Xie Shi Yan restaurant II
1, purpose:
In order to seize the annual graduation opportunity of students, promote customers' awareness of the enterprise and improve the hotel's operating income. Formulate this plan.
2. Scope:
_ _ Hotel
3. Activity time:
July/day of 202 1 year —— September 30th, 2002 1 year
4. Responsibilities:
4. 1 The general manager is directly responsible for this plan.
4.2 The direct management personnel of each department shall be responsible for the implementation and leadership of this plan.
4.3 The Marketing Department shall be responsible for publicizing this plan.
4.4 Quality inspection is responsible for inspection and supervision of this scheme.
5. Details of activities:
5. 1 Our hotel has launched a series of preferential packages for the thank-you banquet, which are as follows:
Ten-year Cold Window Banquet 999 yuan /8— 10. Gift: Step-by-step fruit and vegetable dish, a splendid future banquet 1099 yuan /8— 10. Gift: a bottle of Luyan white wine 1299 yuan /8— 10. Gift for 0: a bottle of white wine in a cup for to be no.1 banquet 1799 yuan /8— 10: a bottle of exquisite red wine and the banquet 1999 yuan/8—/kloc-0: 0: a bottle of Yuzhen white wine.
5.2 The hotel is equipped with a set of bachelor's (doctor's) uniforms for students, family members and teachers who come for dinner to take a group photo as a souvenir.
6, need items:
6. 1 Activities to promote two sets of Yi Labao.
6.2 Bachelor's (Doctor's) uniform.
6.3 A digital camera
7. Incentive:
7. 1 If the progress of the activity is affected by personal reasons during the activity, the responsible person will give a negative reward of 100 yuan.
7.2 If the guests misunderstand the complaint because they don't understand the activity, the responsible person will give a negative reward of 100 yuan.
7.3 In the event that the service and dishes caused complaints due to quality problems during the activity, the responsible person shall, in addition to compensating for the losses, implement the 50 yuan negative reward.
7.4 In the course of the activity, 20 yuan will be rewarded if he actively solves problems for customers and provides quality services, and is praised by customers.
7.5 20 yuan will be rewarded by the food producer if the food in the kitchen department is recognized by customers and praised.
7.6 The Marketing Department introduced the initiative of the Xie Shi Banquet, with more than 5 tables per month, and the responsible person rewarded each table 10 yuan.
Model essay on the activity plan of Xie Shi Yan Restaurant 3
I. Purpose of the activity:
At a time when many college entrance examination students are facing further studies, the hotel has comprehensively launched the "banquet for entering the university" and "banquet for the number one scholar" to create the reputation of catering services, open up the catering banquet market, drive the consumption of catering, room service and recreation, and effectively improve the economic benefits of the hotel.
Second, the activity object:
_ _ The famous and key schools in the city
Third, the theme of the event:
"Star of Hope"
Fourth, the date of the event:
July 18th-September 18th
V. Venue:
On the second floor banquet hall
Vi. Programme of activities (content):
1, the host 1 (Required 10 Banquet)
2. For those who spend more than 5,000 yuan (excluding 5,000 yuan) at a catering banquet, the hotel will give away a single table with the same price for dinner 1 seat (menu of "school banquet") or a standard room 1 room (valid only on that day).
3. Anyone who holds a "school banquet" in the hotel will be given a personal "famous photo album", and the contents of the photo album will be collected and typeset by the hotel. (The contents include taking photos of various activities and honors he participated in during his schooling, taking photos with school teachers and classmates and taking photos with his family, and keeping his personal data in the hotel for preservation and filing. )
4. The hotel issues the "Star of Hope Invitation Card" to promote hotel consumption. The object and way of issuing the card: each guest attending the banquet will be distributed to each customer through the "gift money" or "gift package" issued by the host of the banquet.
Model essay on the activity plan of Xie Shi Yan Restaurant 4
The name of such a resounding nutrition package for the college entrance examination: Fish Leaping in Longmen, Great Exhibition and to be no.1.
For the management of restaurants, the "thank you banquet" and "school banquet" after the college entrance examination are also essential. Many restaurants have tried their best to develop new recipes and launched corresponding packages in many restaurants to meet the market demand.
Before the college entrance examination, students study in a state of high mental tension. After the college entrance examination, it is essential to relax themselves enough. Restaurants should seize such a customer psychology, provide necessary meals in the restaurant, and also provide some equipment for candidates to play games, so as to better promote the operation of the restaurant.
It has brought a small autumn harvest for the off-season of catering, and many hotel restaurants have rushed to attack the "Xie Shi Banquet" market with unlimited potential in various ways. It should be a good business opportunity to do a good job in the marketing of "Xie Shi Banquet".
I. Target market analysis
Teachers spend more than 1000 days and nights with students, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Banquet" is very prosperous. According to the survey, the Master Xie Banquet has become the second largest wedding banquet hosted by ordinary families, which is second only to the wedding banquet. There are n reasons for the "Master Xie Banquet" and "Fire":
Reason 1 (student): Other students are hosting a banquet in the hotel, so I have to do it, otherwise I will lose face.
Reason 2 (Parents): Other parents have held a thank-you banquet for their children. If they don't thank their teachers, they can't make up their minds.
Reason 3 (parents): The teacher's thank-you banquet should be held for friends and relatives. If you attend others' teacher's thank-you banquet, you have to do it in order to get back some money.
Reason 4 (society): It is a great happy event for children to go to school. Having a feast with friends and relatives can increase the festive atmosphere and connect feelings.
Reason 5 (business): business is booming, income is rising, which can gather popularity and festive spirit, and increase turnover and hotel popularity. Why not do it?
Second, the pricing strategy
1, the menu of the teacher-thanking banquet should be made in consideration of linking the menu with the teacher and increasing the festive atmosphere in order to win the favor of students and parents.
2. For high-priced dishes, it is recommended to combine the reduction and the creation of new dishes.
3. The price of the Xie Shi Banquet (explained below) should be divided into high, medium and low grades, and the consumption level should be expanded reasonably.
4. The price of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but it should be set according to the net profit of the hotel).
Third, the marketing strategy
1, make a special thank-you banquet package. According to the actual situation, the "thank-you banquet" can be divided into three grades: "Ten-year Cold Window Banquet", "to be no.1 Banquet" and "No.1 Scholar and Banquet". The names of the dishes should be packaged reasonably to reflect a strong cultural atmosphere.
2, the champion and the banquet, invited with pride. Specially invite the top candidates of the college entrance examination (arts and science 1 name) to gather together the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).
3, business interaction, gifts. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one", and prepares coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.
4, there are gifts on the table, and there are surprises on the field.
Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (worth _ _ _ yuan per bottle) regardless of the consumption amount.
Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.
5. Free parking space, priority booking, free photography, free doctor's hat, etc.
6. After dinner, give the teachers attending the banquet a beautiful small gift (with the name, telephone number, address and website of the hotel printed on it).
Fourth, advertising strategy
1, put some outdoor advertisements (signs received, banners painted) at the gate of the hotel.
2. TV, street banners and newspaper advertisements are combined.
Advertising words: "years of teacher's kindness will never be forgotten, and a glass of sake shows deep affection!" " At this point, when the peach blossoms and plums are fragrant, the _ _ Hotel grandly launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students.
3, you can try the mobile phone short message advertisement, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertisements can also be used to print activity leaflets 10000 copies, but the leaflets must be beautifully made and accompanied by food display diagrams.
Note: You can choose several kinds of the above advertisements at the same time, and promote the key communities or schools.
V. Other relevant strategies
Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; Service language skills; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.
VI. Effect Prediction
1, direct effect: if the promotion and related services are in place, we will receive 100 tables a month, with an average of 1000 yuan/table, that is, 100000 yuan, which will increase the net profit by about 40,000 yuan; The total income is at least higher than the same period of last year, and we strive to break through the million mark again.
2. Indirect effect: increasing customers 1000 people's word-of-mouth publicity, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, 1 10,000 leaflets, etc., directly knowing that the number of people is at least 20,000, improving the brand effect, increasing the opportunities for these people to spend money in hotels in the future, and having long-term marketing benefits.
VII. Other suggestions
1, the reservation department can search for some key customers' information and publicize it among the familiar customers first.
2. With the consent of customers, input the customer information into the database of the reservation department (the key is the customer's name, position, unit and mobile phone number) to serve the future promotion (this content can be refined in the future).
3. Do a good job of the hotel website as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. The color is mainly warm, and the homepage should have a big FLASH animation. There should also be news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity and increase its market share through network marketing (the advantage of which is large audience and low cost).
VIII. Budget
1, special (literature, science) champion souvenir: 10000×2=2000 yuan.
2. Memorial gift for teachers:100×15 =1500 yuan.
3. Gift of drinks: 52-degree kouzi cellar aged for five years128×100 =12800 yuan, and the gift of drinks will end at the end of this month (provided by kouzi cellar suppliers).
4. leaflet: 10000×0. 12= 1200 yuan.
5. The cost of doctor's hat, photography and venue layout is 500 yuan.
6. Advertising fee: the total amount of brand (or _ display), banner, ink painting, newspaper, internet, SMS, etc. 1000 yuan.
Total cost: 6200 yuan (excluding drinks)
Model essay on the activity plan of Xie Shi Yan Restaurant 5
I. Preface
Admission banquets for college entrance examination students have become a common habit in China, ranging from two or three tables to dozens of tables in each family. The banquets for college entrance examination have become an important part of individual group buying liquor consumption and have a very important role. First of all, it can increase the market sales in the off-season of liquor consumption; Secondly, the word-of-mouth communication function of Xie Shi's banquet consumers is very obvious, and often there will be a model trend in the same region or classmates, which can well stimulate other surrounding consumers through word-of-mouth communication; Thirdly, the college entrance examination and the admission period are just the off-season of liquor consumption. Through the publicity and promotion of consumer activities, consumers' awareness of Wuliangye Hongfuchun products and brands can be improved, and the market sales atmosphere can be created, which will lay a good foundation for market promotion in the coming peak season of liquor consumption. Therefore, the operation of Xie Shi Banquet is not only reflected in the effect of promoting sales in the off-season, but more importantly, it can create a good consumption atmosphere in the market, create a good word-of-mouth communication among consumers, and make basic preparations for the realization of Wuliangye Hongfuchun hot sale in the peak season.
Second, the theme of the event
National theme: ",Hongfuchun to be no.1 _ _ _"; "Alcohol is true for teachers and students, and happiness is red and prosperous". Local governments can formulate specific subheadings according to their activity policies. Such as: fuchsin Fuchun, champion in the middle school, visiting the World Expo.
Third, the activity time
June 7, 2002 1 year —— September, 20021year/day.
Preparation period: June 1 day-June 6.
Transmission period: June 7-June 30.
Fourth, the activity object
Regional target: National family banquets for college entrance examination candidates admitted to colleges and universities in 20021year.
Contacts: admitted students, their parents and teachers.
V. Contents of activities
Different promotion methods are adopted for core consumers and general consumers, so that core consumers can spend a lot of money, and general consumers choose red sky or red boutique.
1, core consumer policy:
The decision-makers and children of important influencers of various administrative organs and institutions adopt the practice of giving free wine and do not participate in other forms of promotion.
2, the champion special policy:
Set up a banquet for famous students, and offer free wine sponsorship to students who won the local college entrance examination or were admitted to Tsinghua Peking University.
3. General consumer policies (the following packages are for reference only):
Happy moment packages
Buy 3 boxes of Red Boutique and give one to1luggage case, 50 yuan.
Buy 5 boxes of Red Sky and give 250 yuan a mobile hard disk.
Buy 8 boxes of red sky, and give away _ _ with a value of _ _ yuan. ...........
(Can be given according to local resources) ...
VI. Implementation of activities
The college entrance examination is one of the most touching events influenced by China, which includes the sadness of teachers and students' parting, the joy of to be no.1, the expectations of parents all over the world, and the new students' longing for the future ... Liquor is an indispensable part of the banquet, and so is the banquet for thanking teachers. Even though its usage is far less than the wedding banquet, it is of great significance. This publicity focuses on respecting teachers, teachers and students' feelings, downplaying commercial interests and highlighting the emotional connotation of Hongfuchun brand. The emotional appeal of this theme publicity-"Healthy Wine and Red Fuchun, to be no.1 _ _ _ classmate"; "Alcohol is true for teachers and students, healthy and prosperous"
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