1. Guide consumption

Consumers in different regions will show different consumption habits. If they want to change consumers’ consumption habits, operators must understand consumers’ consumption concepts. To guide.

2. Clarify the positioning of the restaurant

The business of hot pot restaurants is not very good in summer, so we must first analyze the positioning of the restaurant. For example, position it as a specialty hot pot restaurant, a popular hot pot restaurant, or simply a restaurant. If a certain image has been formed in the minds of consumers, then it depends on how you manage this image thoroughly.

3. Make full use of hot pot characteristics

To develop some hot pots suitable for summer, you can start with the base ingredients, such as a cool and warming pot bottom that tastes warm but not dry; Some special hot pots can be researched and developed to suit the needs of consumers of different age groups, such as ice cream hot pot;

In summer, due to the hot climate, many people will feel poor appetite. If you can taste various kinds of hot pot in hot pot restaurants, The delicious hot pot dishes will definitely whet the appetite of consumers. If you spread the word to ten, then the customers will naturally come in droves.

4. Carry out consumer guidance

To have its own special products and attract customers in summer, hot pot restaurants must take the initiative to do some consumer guidance. Of course, this requires the help of The media should promote it, and it must have real basis. But remember: Publicity is not just about using promotional methods, such as getting as much as you eat, price discounts, etc., but highlighting the features of your product and the benefits it can bring to consumers.

5. Carry out effective marketing activities

While clarifying the positioning and business direction of the restaurant, you also need to research whether there are other hot pot restaurants in the local area? What is their quality? How is the business? How? How is the market positioning? How is the price positioning? Check whether your restaurant's product portfolio needs to be deep or broad, and then you can carry out marketing activities in a step-by-step manner.