The 3rd China International Import Expo (CIIE) was launched in Shi Yao.
Release the "snack magnetism" and the Yami booth will shine.
The booth of Yami 2020 China International Import Expo (CIIE) is located in Hall 2. 1, with the theme of "Yami, the whole world comes to Iraq". The booth is divided into Belt and Road exhibition area, big single product exhibition area, regular model exhibition area, big gift package exhibition area, negotiation area, reception area and other areas. In addition, this year's Yami booth has specially set up a children's exhibition area and a tasting table, which provides a place for snack lovers from all walks of life to try and take a nap. In terms of booth design, the style is the same as the previous two sessions, with red and white as the main color, dynamic, fashionable and simple. "Dazzling" global snacks and interesting "airplane" and "world landmark" designs also attracted the attention of many visitors, who entered the booth to experience and take photos and punch in.
The third China International Import Expo (CIIE) booth of Ami.
In this exhibition of China International Import Expo (CIIE), "Yami Youngme" exhibited more than 30 kinds of imported foods, bringing diversified taste bud experience to purchasing groups and visitors with the combination of "star single brand+new products". For children, Yami specially launched two product brands: Cod Zhiduo and Haizidong: Cod Zhiduo is committed to creating children's growth snacks, and its Korean Cod Sausage series products use deep-sea cod, with a consumption of more than 50%, a Q-bomb taste and rich in DHA, which is an indispensable healthy snack for children's growth; Haizihou adopts the unique baking technology in Korea, selects high-quality seaweed from pollution-free sea areas, does not add preservatives, and has the classic original flavor and the latest flavor of Mingtai roe in 2020. It has both taste and health, and is deeply loved by children.
In addition, in combination with the current fashion trends and health concepts, Yami has specially launched six new healthy products: Yami durian-flavored almond chocolate products made of 100% durian freeze-dried powder imported from Thailand, Yami mini-wheat bran biscuits, traditional Korean classic-Q elastic sticky sticky sticky glutinous red bean sticky cake, popular in South Korea-low-sugar healthy Yami X-5 oatmeal balls, and South Asia Indonesia-pure fat-free and additive-free 66.
Of course, in Yami's booth, we also saw snacks that are deeply loved by consumers, including Yami durian freeze-dried chocolate, Yami Belgian butter biscuits, Yami crab-flavored cod sticks and so on. A wide range of delicious snacks attracted many purchasing groups to negotiate, and they were full of praise for the products after tasting. Many exhibitors also hoard goods and "pack and carry away" food from all over the world.
Exhibitors punch in at the Yami booth.
After five years of exploration and development, "Yami Youngme" is committed to creating more diversified products and accelerating the brand effect of products. It is worth mentioning that among the seven new products exhibited at China International Import Expo (CIIE), Cod Zhiduoxing and Haiziden have achieved product branding. In the future, Cod Zhiduo and Haizideng will enter the supermarket channel as product brands, breaking through the inherent sales channels, which will also help Yami to explore the national market and further increase its market share.
New products of Cod Zhiduo appeared at the Yami booth of China International Import Expo (CIIE).
Haizinong's new products appeared at the Yami booth of China International Import Expo (CIIE).
Leveraging Smart Retail to Empower a New Pattern of "Double Cycle" Development
The success of the first two China International Import Expositions (CIIE) witnessed the dividend of "spillover effect" at home and abroad. After three years of exploration and development, China International Import Expo (CIIE) has turned exhibits into commodities, exhibitors into investors, connected China and the world, and become four platforms for international procurement, investment promotion, people-to-people exchanges and open cooperation. A few days ago, the Fifth Plenary Session of the 19th CPC Central Committee made a strategic plan of "accelerating the construction of a new development pattern with domestic macro-cycle as the main body and domestic and international dual-cycle promoting each other". The China International Import Expo (CIIE) was held as scheduled, which also sent an important signal to all circles at home and abroad to promote economic recovery at home and abroad.
With the mutual promotion of domestic and international double circulation becoming the main tone of economic work, the release of domestic demand and internal and external communication, the third China International Import Expo (CIIE) will further promote the global economic recovery. In order to further stimulate domestic consumption and enhance the consumption experience, "Yami Youngme", as a wholly-owned sub-brand of domestic leisure snack giant Laiyifen, is also making every effort to create a smart retail layout, leading the high-end track under the fresh snack strategy of Laiyifen through online and offline omni-channel layout.
As a leader in the domestic snack food industry, Laiyifen has completed the online eco-Yilaifen APP, small programs and the closed-loop marketing ports and contents of offline stores, comprehensively laid out major e-commerce channels, and realized omni-channel layout and network access. The imported products of "Yami" are launched simultaneously in large-scale specialty stores, core flagship stores and other imported food areas in Iraq, sold on the APP platform in Iraq, and sold on third-party e-commerce platforms such as Tmall and JD.COM, so as to build a bridge between grafted overseas brands and consumers in China. Through the localization of full-scene, full-link and omni-channel smart retail layout, more overseas boutique snacks will be introduced to meet the upgrading needs of domestic consumers' quality consumption, so that consumers can enjoy the pure and unique food in the world without leaving home.
China International Import Expo (CIIE) Yami booth
Improve the supply chain system and deepen the global layout
With a population of1400 million and a middle-income group of over 400 million, China is the largest and most potential market in the world. According to statistics, in the next 10 year, the cumulative import volume of commodities is expected to exceed 22 trillion US dollars. Under the tide of economic globalization and Internet, driven by the domestic and international circulating double-carriages, China's vast domestic demand market will stimulate a steady stream of innovation potential.
With the continuous improvement of people's living standards, "quality, health, nutrition, characteristics and fashion" has become the mainstream trend of consumption, and the globalization of the industrial chain of "raw material procurement, production and processing, trade and sales" has also become a new trend of industry development. China follows the national development strategy of "domestic and international double circulation", grasps the pulse of economic development of "MADE FOR CHINA", launches the open global platform of "Yami Youngme", and always adheres to the initial intention of "directly collecting and selecting delicious food globally" to "express" the original global fashion delicacies for China consumers, which can be described as "global delicacies are China".
Laiyifen is a snack food chain brand that started international procurement earlier in China. After more than ten years of exploration and practice, the supply chain system across five continents has been gradually established and improved. In the process of selecting international suppliers, Yami always insists on "product quality" as the first consideration standard, and selects the best quality raw materials, the most professional technology and the most suitable snack food for China consumers. "Yami Youngme" cooperates with first-line suppliers in more than 20 countries and regions such as the United States, Australia, Russia, South Korea, France and Britain every year, covering 9 categories and 100 products.
In 20 18, China International Import Expo (CIIE) signed a purchase order with Australian Free Food Group, and in 20 19, it signed a purchase order at the second China International Import Expo (CIIE) site1200,000 yuan. At the third China International Import Expo (CIIE) in 2020, the purchasing delegation from Iraq is actively negotiating with a number of overseas suppliers, and the purchase amount here may exceed 200 million yuan.
Yami food stall
Shi, chairman of Laiyifen, said: "Now, a new wave of consumption has swept through, and we have always adhered to the brand concept of" global good quality, healthy life "and the development strategy of" China brand, made in the world, enjoyed globally ",further deepened the global platform layout, and steadily promoted the implementation of the strategy of" coming to Iraq to go out and bringing in Ami ".
Build an online+offline omni-channel layout and continuously improve the supply chain system. When you come to China, you can eat delicious food from your hometown at your doorstep, while "Yami Youngme" allows China consumers to taste selected foods from all over the world, so that Chinese children can eat more high-quality, delicious and healthy snacks all over the world.
Yu Ruifen, founder of Yami brand and president of Laiyifen, said: "Eating fresh, eating nutrition and living a healthy life" is the common pursuit of Laiyifen and Yami. In the future, Yami will make full use of domestic and foreign markets and resources to bring more diversified snack foods to consumers in China, and grow into a new business card of imported snack foods in China and a new model of international snack foods brands! "