Milk promotional activity summary

In the same milk competitors, the price is more dominant, consumers are more concerned about Oh. I collected for you to summarize the milk promotions, like the partners do not miss it.

Milk promotional activities summarized 1

A promotional process

Thousands of supermarkets in the chilled area now have a lot of brands of products in the promotion, this time the Huishan products played the flag of the Yuan Sheng Ranch, the Yuan is the " initial, the first " meaning, the raw metaphor for the original birth of the pasture, the first time, the first time, the first time, the first time, the first time, the first time. The name Yuan Sheng means that this milk comes from the five-star farm operated by Huishan, which is natural and does not add any preservatives and antibiotics. And there are billboards to publicize the purchase of a whole case of Huishan milk and glass gift, the original price of 42 yuan, the current price of only 38 yuan.

Second, the promotional strategy

1, ? Discount promotions: cash discounts, Huishan Yuan Sheng pasture milk in its good quality based on the launch of discount promotions, giving customers real benefits, the original price of 42 yuan, the current price of 38 yuan.

2. Prize class promotion: complimentary sales, each box of milk comes with a glass, can be used to drink milk or it, so that consumers feel affordable.

III. Promotion Media

IV. Promotion Evaluation

The promotion of Huishan Yuan Sheng Ranch Milk is mainly placed in the promotional booths in the stores, and among the same competitors, the price is more dominant, and consumers are more concerned. The complimentary cups, bearing the Pfizer logo, are eye-catching. However, in the milk market, his competitive advantage is still very weak, in the middle and low grades, even if the promotion is very strong, it is difficult to cause consumer interest in purchasing. ? **Huishan Dairy Co., Ltd. is a national, provincial and municipal agricultural industrialization key leading enterprises, is a set of dairy processing and testing, cow breeding and rearing, forage planting and processing, logistics, distribution and sales in one of the large-scale joint venture.

Milk promotion summary 2

Yesterday, I accompanied my girlfriend to the part-time training, and by the way, I was also trained a hand. I'm not sure how much I'm going to get out of this. The manager mainly from the "initiative", "goal setting", "execution" and so on several aspects of the girlfriend of their roommates training (but there is also me and their dormitory old four) The boyfriend, they only need girls, we can only say that we are to "protect the flowers"). I forgot to say that the girlfriends they have to do part-time work is - promotion "Sanyuan" to deliver milk to the home of the milk.

For the promotion of the previous also have little experience, it is good to hear a hand. The first thing I'd like to say is that I'm not sure how much I'm going to be able to do this! The fat manager just came out to a rhetorical reminder to take his girlfriend to do their promotional activities in charge. At the time I thought it was a joke, and then thought carefully not so! Subsequently, began to speak about the promotion of milk a series of circumstances, but interspersed with some of the problems we have to pay attention to.

I. ? Positivity.

Maybe we go with the purpose of making money, but really accept a thing, we have to take it seriously. "If you don't do it, do it with all your might." In the promotion process, the promoter's' initiative is critical. In fact, promoters should be opportune to guess the minds of the customers you are trying to develop, you have to go out and actively interact with the people passing by, and see everyone passing by as your potential customers. At this point, it's critical to interact with potential customers. It's key that you go and find out what they care about and what their requirements are. It's also important to have a good understanding of the benefits of your product. Never sit on the scene with nothing to do.

Secondly, ? Objective.

Actually, this is all a cliché. But I like what one athlete did: he was involved in a marathon. He held the record for a long time. A reporter was curious and asked him why he was able to sustain such a high level of athleticism, and didn't you ever think of giving up after such a long road. The athlete's answer is very beneficial: "I divided the forty kilometers into sections each time, one by one to achieve. I was able to achieve a goal that would have seemed unattainable to others."

The same applies to other things in life.

III. ? Execution.

Execution is an important factor in measuring the ability to achieve goals.

In the completion of the pre-targeting, pre-preparation, the implementation of the key. This requires promoters to work proactively on the spot. The most critical thing is not to appear "heavy slogan, light action" situation. Time is the only standard to test the truth. Implementation in order to find problems, I have always believed that it is more difficult to find problems than to solve them. Only in this way can we step by step to obtain the improvement of personal ability.

Although I did not apply for the promoter, but after the training still learned a lot of things. The afternoon training was more worthwhile than taking an elective course. Doing part-time work can still learn a lot of things, the key is to learn to summarize and practice. This is the original purpose of our part-time job.

Life is a big classroom, we are always students.

Milk promotion summary 3

Nowadays, with the advent of the era of "feeling consumption", the consumer's purchasing habits have changed a lot. Consumers are more and more "at will". Therefore, it is very important to carefully plan various forms of promotions. I think that before the promotional activities, first of all, we should be clear to whom to disseminate, to determine the recipients of information, dissemination of what information content, when and where to disseminate. And in the specific planning, there are several things must be done:

1, accurate positioning, clear theme. In the end is to convey to consumers the brand image or the reality of selling.

2, to determine the best promotional program. In addition to careful planning and staffing arrangements beforehand, but also a good program to the purpose of the event and the main thrust of the in-depth to the hearts of everyone, fully mobilized its enthusiasm, but also to the promotional staff for the promotion of the program and details of the exhaustive training.

3, to determine the time, the promotion time should be sooner rather than later. The best than the opponent three days earlier, so as not to be rivaled first. And then good planning to grasp the timing.

4, create a good atmosphere. Such as POP posters to be colorful, store music to be just right to stimulate the customer's desire to buy.

5, develop a proper sales target and incentive program.

6, control the cost of promotions, to "suit their own", so as to have a better effect.

7, make a good assessment of the summary, for the next promotional activities to accumulate experience.

Finally, need to pay attention to four points:

1, the investigation in place, the publicity is misplaced;

2, the source of goods to be prepared;

3, the activities of the site free of remote, sparse customer places;

4, the best time to control the completion of a week (subject to the double holiday).

With the welcome treasure, customers can not run , welcome to free use of super marketing tool welcome treasure, seize your customers is the first step to victory!

Milk promotion summary 4

Square Carrefour store is noisy, the popularity of dairy products sales area is a hot. The green and colorful discount activity sheet into the reporter's eyes, "buy 2 get 1 free, buy 2 get 1 free," a water wearing a "San San San San San San San San San San San San San San". A water child wearing "Sanyuan milk" uniform girl pointed voice is doing promotion for the manufacturer.

"Girl, give me a whole two boxes of red dates." The company's newest product is a new product, which will be available for sale in the U.S. and Canada, and will be available for purchase in the U.S. and Canada. The company's newest product is a new product that is designed to be used in a wide range of industries, such as food and beverage, food and beverage, and food and beverage, and is also designed to be used in a wide range of industries, such as food and beverage, food and beverage, food and beverage, and food and beverage.

Next to the small Yang is pointing goods, today almost all varieties of Saintyear have discounts, her hands are counting the original yogurt, buy 4 free 1, the unit price is less than 1 yuan. "Today's activities, sell twenty or thirty boxes no problem, usually then can guarantee to sell five or six boxes, this time last year, a few days can not sell a box."

"In fact, I was originally a promoter of Sanlu milk." Yang did this line of work for almost three years, the melamine incident let her at home for 2 months off, with a guaranteed salary of 900 yuan per month, anxious to fire, and ultimately in the recommendation of a friend into the Carrefour store, do the promotion of Sanyuan.

"Last year, November and December is the best time to sell Saintyear, we have more than 500,000 sales per month in this store." "However, now our sales are slowly coming down, these 3, 4 months to sell two to three hundred thousand per month, Mengniu, Yili sales have recovered." Xiao Yang nudged towards the shelves of Mengniu and Yili, "They can also sell two to three hundred thousand per month now."

Mengniu is promoting large fruit yogurt, 220 grams of "fruit grain colorful" buy 3 get 1 free, the unit price of 3.8 yuan; Yili's new cereal fiber yogurt is also very cheap, 3 packages priced at 7.8 yuan. Promotion of Mengniu girl on the job only six months, "In fact, I did not hear of melamine in my hometown, to Beijing to know this thing, but I joined the industry in March and April when the sales are not bad, and now it's even better." She spoke quickly, while talking down to point goods, nimbly in accordance with the customer's requirements to select the taste, divided into bags and packaging.

"Milk is now selling quite well, our family today to do activities, 18 boxes have been out of 30 boxes." "Yili" little girl told reporters that this time last year, affected by the melamine incident, Yili, although not off the shelves, but are below the cost of the price of the sale, even so, consumers do not buy. "This time last year, soybean milk sold fire", the little girl smiled to herself.

Xiao Yang feels that the impact of the melamine incident has gradually dissipated. "Everyone's heart has calmed down, unlike the beginning of so resistant, the drink what still drink what, what used to drink, now also drink what." Perhaps the customer loyalty cultivated by the big brands can provide a footnote to the gradually rising sales of Mengniu and Yili.

The reporter then turned to the infant milk powder sales area, and liquid milk area compared to the red-hot, this side of the cold a lot, 4, 5 salesmen surrounded the reporter at once the only customer.

Wyeth, Abbott, Nestle and other foreign brands occupy two-thirds of the shelves of the mountain, the monthly sales of these major brands are in the two or three hundred thousand or so. In July and August of this year, Wyeth just had a new round of price increases.

Li, who promotes national brands, told reporters that Yili, Sheng Yuan, Yashili's monthly sales are now about 20,000 to 30,000 yuan, and Beingmei did not have problems in last year's test, so sales are better, and can sell 40,000 to 50,000 yuan a month. "We can't compare with foreign brands, but sales are also recovering, which takes time, just as it takes time for a person to recover from a serious illness."

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