Hot pot restaurants are a traditional industry, and most people will have such confusion during the transformation process of Internet-oriented physical stores.
To be honest, there is really no way out if we completely follow the traditional store business model.
Because of the following reasons:
The takeout group buying platform has diverted part of the customer base. The main force of consumption is those born in the 1990s and 2000s. They pursue diversification and freshness, and their loyalty to brands is relatively weak.
The service fee of takeout platforms is as high as 20 or more. Coupled with platform promotion costs, small and medium-sized hot pot restaurants that rely on product models to make money are in trouble.
There are no customers offline, and the platform is used to attract traffic (low-price promotions) to create false prosperity. In the end, it is possible to make a profit at a loss.
There are several ways for hot pot restaurants to use self-media.
WeChat public account, mini program, community marketing
Catering is more suitable within 3 kilometers of community operations.
WeChat Douyin (Xigua Video, etc.) Mini Program
Douyin (Xigua Video) does scene marketing. Douyin has opened a store address function to guide customers to take pictures. Or employees take photos of new product launches. Something new and interesting to see in the store. Or create a dedicated persona. Are they all good choices?
WeChat mini program Jinri Toutiao account
Today’s Toutiao account, pictures and texts, short videos, and Q&A columns can all increase brand exposure. The e-commerce toolbox allows you to sell your own in-store products. More used for hot pot chain brand investment promotion, etc.
What are you using the mini program for?
The mini program solves the problem of where to place people who come to the store. At the same time, product promotion, services, education, etc. can be used as entrances to introduce the process of mid- and back-end products.
If what I said is not very clear. You can consult online