Yonghe Soy Milk I believe many people have heard of this brand, and many have even drank their products. Yonghe Soybean Milk is well-known throughout the country for its delicious taste, but it was exposed by the Shanghai Municipal Market Supervision Bureau for false advertising and became the first typical case of false and illegal advertising in 2020. This announcement made Yonghe Soybean Milk a hot search and caused a lot of Netizens’ curiosity. Let's take a look at what's going on?
The whole story of Yonghe Soybean Milk being fined RMB 300,000 for claiming to be the national drink?
Staff related to Yonghe Soy Milk were found to have donated its products to individual embassy staff in informal settings. This incident was not allowed by the government at all. Later, Yonghe Soybean Milk used this incident to conduct false propaganda. There was actually a title published on the WeChat official account? I liked this national drink decisively! ? promotional articles. In the article, Yonghe Soybean Milk has even more relevant content: Yonghe Soybean Milk products have been introduced into the embassies of various countries in China as national gifts. The country has never recognized Yonghe Soybean Milk as a national gift or national drink, but Yonghe Soybean Milk has used such propaganda to mislead consumers. In fact, in addition to Yonghe Soybean Milk, Moutai has also stepped on the trap of "National Liquor". This kind of is false advertising and needs to bear corresponding legal responsibility. Subsequently, the market supervision department imposed an administrative penalty of 300,000 yuan on Yonghe Food in accordance with the Advertising Law.
What do netizens think of this matter?
After reading this hot search, many netizens became uneasy and complained about Yonghe Soy Milk on the Internet. Yonghe Soybean Milk has been developing rapidly in the past few decades, and the number of franchise stores has grown to nearly 300. Yonghe Soybean Milk stores can be seen in many places in the country, and they have attracted a large number of consumers. However, some people like Yonghe Soybean Milk. Of course, there are people who don’t like to drink. Therefore, after seeing this hot search, it quickly aroused comments from netizens. Many people complained that Yonghe soy milk was too unpleasant to drink, yet they were so confident in calling themselves the national drink. Nowadays, the Internet is becoming more and more developed, and many people use the Internet to promote products. However, advertising must also conform to the actual situation of the product and cannot mislead consumers.
How to effectively combat false propaganda?
Effectively combating false propaganda cannot be accomplished unilaterally, but requires the cooperation of multiple parties. First of all, the state should intensify the crackdown on false propaganda and false and illegal advertising, increase the costs of enterprises, and let enterprises think about whether they can bear the corresponding consequences when making false propaganda. In addition, companies should assume corresponding social responsibilities, lead by example, and improve product quality and service, instead of relying on false propaganda to increase sales. Finally, consumers should also play a supervisory role. Once they see false advertising, they should report it so that these companies that advertise false advertising will no longer dare to commit crimes.