Specialty culture: In 1931, Shanghai Qian Fusheng couple opened a "new Faxing fruit store" on Beijing Road, due to poor management and losses, not long after the closure. However, the couple was reluctant to reopen the shop after several attempts to change the name to "Xin Chang Fa". Endured to the early fall, they launched a carefully researched special product osmanthus sugar fried chestnuts, actually a hit, business is getting more and more prosperous. A few years later, when their only daughter got married, the old couple tried to choose a location for their daughter and son-in-law at the intersection of North Chengdu Road and Yan'an Middle Road to set up a branch of "New Changfa", and the business was handed over to their son-in-law to take care of. At that time, Chengdu North Road, there is a new Yuanchang fruit store, and the new long hair branch shoulder to shoulder, also distributes fried chestnuts. Just a few times after the competition, "new long hair" branch of the osmanthus sugar fried chestnuts, the final appearance of its glossy and bright and color and flavor is not bad and win the market. What's more, the business was so high that the branch left the main store behind. In the meantime, the nearby Guanghua Theater, Nine Stars Theater, Golden Gate Theater, Paris Theater, Cathay Cinema and even dance halls and other entertainment venues, every autumn and winter seasons, the number of customers who came to buy chestnuts increased day by day, and has been maintained until after the liberation of Shanghai. 1956 public-private partnership, the new long hair merged with the "new Yuanchang", but still use the "new long hair". After the public-private partnership in 1956, Xin Chang Fa merged with Xin Yuan Chang, but still used the store name "Xin Chang Fa". Thanks to the hard work of the staff, the business of this workshop-type store has always been in the forefront of its peers. According to historical records at the time, only in terms of chestnuts, in 1982 in the city's evaluation of the new long hair with Tibet Road, Fengshi, Shaanxi Road, Gongtai tripod, and known as the Shanghai sugar fried chestnuts of the three Golden Flower, and for a long time by the people of Shanghai for a good story.
Specialty efficacy: sweet and flavorful chestnuts, since ancient times as a precious fruit, is the best of the dried fruit. Chestnuts are not only good for food, but also for medicine. Its nourishing function on the human body, comparable to ginseng, astragalus, angelica and so on. Chestnuts are sweet and warm in nature, into the spleen, stomach, kidney three meridians, have stomach, spleen, kidney, waist, strong tendons, blood, stop bleeding, swelling and other effects. Apply to kidney deficiency caused by lumbar and knee weakness, waist and feet, urination and chronic diarrhea caused by cold spleen and stomach and trauma fractures, bruises and swelling, skin sores, tendon pain and other diseases. Chestnuts contain unsaturated fatty acids and a variety of vitamins, have the effect of combating hypertension, coronary heart disease, arteriosclerosis and other diseases.