Question 1: What are the channels for online marketing? 1. Sixteen commonly used methods for Internet marketing:

1. Search engine marketing Search engine marketing is divided into two types: SEO and PPC SEO is search engine optimization, which is through the optimization of the website structure (internal link structure, website Physical structure, website logical structure), high-quality website theme content, rich and valuable relevant external links are optimized to make the website more friendly to users and search engines, to gain advantageous rankings on search engines and to introduce traffic to the website. . PPC refers to purchasing advertising space on the search results page to achieve marketing purposes. Each major search engine has launched its own advertising system, and they only differ in form. The advantage of search engine advertising is relevance. Since the ads only appear in relevant search results or related topic web pages, search engine advertising is more effective than traditional advertising and has a higher customer conversion rate.

2. Email marketing Email marketing is to provide industry and product information to the users who need it through email in the form of subscription, so as to establish a trust and trust relationship with the users. Most companies and websites already utilize email marketing. After all, email is already one of the basic application services of the Internet.

3. Instant messaging marketing As the name suggests, it is a marketing method that uses Internet instant messaging tools for promotion and publicity. Brand building, abnormal marketing may gain a lot of traffic, but users not only do not recognize your brand name, but have even blacklisted your brand name; therefore, effective marketing strategies require us to consider providing users with Provide information of value to the individual.

4. Viral marketing Viral marketing does not use viruses or rogue plug-ins for promotion, but guides and encourages users to actively promote through a reasonable and effective points system. It is based on intentional A marketing model based on users.

5. BBS marketing does not need to be explained in detail. I think this application is already very common, especially for individual webmasters. Most of them go to portal forums to fill in the gaps and leave links to their own websites every day. It can bring hundreds of IPs. Of course, for enterprises, BBS marketing must be more specialized and sophisticated.

6. Blog marketing Blog marketing is the establishment of corporate blogs, which are used for interactive communication between companies and users and the reflection of corporate culture. They are generally used as industry reviews, work reflections, mood essays and professional techniques, etc. Corporate blog content makes users more trustworthy and deepens brand influence. Blog marketing can be achieved by companies building their own blogs or through third-party BSPs. Companies communicate through blogs to enhance customer relationships and improve business activities. Corporate blog marketing is an indirect marketing compared to advertising. Companies use blogs to communicate with consumers, publish corporate news, collect feedback and opinions, and achieve corporate public relations. Although these do not directly promote products, they allow users to get close, listen, and communicate. The process itself is the best marketing tool. Corporate blogs have similar functions to corporate websites, but blogs are more casual. Another, most effective and feasible way is to use blogs (people) for marketing. This is always a very hot topic in the blogging world. The interests of Lao Xu and Sina Blog, KESO’s blog advertising, and Hexun’s blog advertising alliance, The recent Rising blog evaluation activities and so on, this is actually the mainstream and direction of blog marketing. Blog marketing has the characteristics of low cost, focus, closeness to the public, and freshness. Blog marketing often generates discussions among people and achieves good secondary communication effects. There are many successful cases in foreign countries, but there are still relatively few in China.

7. Podcast marketing Podcast marketing is to carry out brand publicity and promotion by placing advertisements in widely circulated personalized videos or soliciting creative advertisements on podcast websites. For example: some time ago, "PepsiCo. The advertising creative solicitation activity of "I Create Internet Things" is currently the most popular video podcast website abroad (a video carnival for netizens around the world). Well-known companies extend their brand concepts by releasing creative video advertisements, which continuously deepens the brand effect.

8. RSS marketing RSS marketing is a relatively immature marketing method. Even in developed countries like the United States, there are still a large number of users who know nothing about it. Most people who use RSS are people in the Internet industry, mainly subscribing to logs and information, and the possibility of allowing users to subscribe to advertising information is even slimmer.

9. SN Marketing SN: Social Network, that is, social network, is one of the special features of the Internet web2.0. SN marketing is based on the concepts of circles, connections, and six-dimensional space...gt;gt;

Question 2: What are the channels for online promotion? The models are always ever-changing, but ever-changing Regardless of the promotion channels, they all have the same goal: sales.

1. Database Marketing

Database marketing can include IM promotion, EDM email sending, and SMS text message sending, which are all common methods of online e-commerce promotion. Database marketing usually contributes to sales. It’s not big, and the conversion rate is low, but it’s relatively good in terms of tapping potential people and promoting the brand. What’s good here is in terms of return on investment.

2. Social media marketing

Social media marketing, since the development of the Internet, has increasingly developed into a relationship between people, people-oriented, user-oriented and has become web2.0 The most significant sign of the times, the user-generated content UGC community also occupies the vast majority of netizens on the Internet. Therefore, the author privately believes that doing a good job in social marketing and delivering value through users has become an important channel for e-commerce website communication. This can also be observed from data analysis. A large part of the traffic comes from direct input, which usually comes from word of mouth, IM, light blogs, favorites, etc.

Social media marketing covers a wide range, including blogs, forums, SNS, Weibo, light blogs, and RSS sharing. Weibo and light blogs can be said to be new media marketing. Such media They all include many types of people. For example, the target group of Sina Weibo is mainly the elite group between 20 and 40 years old. This group of people is also the target group of online shopping. In addition, there will be micro groups on Weibo that gather together with the same goal. user. Drive specific groups of people through promotions and activities, create fission marketing, and spread word of mouth. As long as you have patience and look at new media marketing from a developmental perspective, you will surely capture users. Examples of social media marketing include gathering places for young people like Douban, which is a suitable target group for e-commerce websites such as the fresh clothing brand Chuke.

3. Online advertising

Online advertising, it can only be said that online advertising is becoming more and more expensive. Is it driven by the development of e-commerce, or is it because the portals are getting bigger and bigger? In short, hard advertising is not something that ordinary e-commerce companies can afford. It is hard to say what the conversion rate is, and it is hard to calculate how much effect the brand display has received. . It is recommended that e-commerce companies do less things that burn money. Cost control is the cornerstone of the long-term development of the website. But at the same time, with the rise of Taobao Alliance and Yiqifa Alliance CPS advertising, CPS advertising is still relatively reliable. At least if there is no sales, no one can take out the advertising fees from my pocket. There are a lot of CPA advertisements. Regardless of the registration requirements, cheating data is unavoidable. However, building a good relationship with the alliance and finding good media can also achieve quite good results. From the perspective of direct sales, a relatively good return on investment can be achieved.

4. Mobile Client

In the 3G era, more and more fragmented time has occurred, and mobile clients have taken up our spare time. Have you ever seen that there are mobile phone controls everywhere on the subway? Reading, mobile Weibo, mobile Renren, mobile LBS, mobile Taobao. Mobile client advertisements have also earned a lot of click-through rates. APP development has been booming before mobile phones, so mobile clients are naturally also popular. As the smartphone market becomes more mainstream, the mobile client is naturally a golden sign.

If you are determined, you can do other things. Even if it is outsourcing technology development, the most important thing in e-commerce is always the idea and letting the technology work for me.

5. Distribution Platform

Distribution platform, the author has been engaged in B2C e-commerce, and does not have a deep understanding of the concept of distribution platform. In 2010, group buying began to take shape, and in 2011, it became more and more popular. During the group war, the author cooperated with group buying websites several times. To me, group buying websites can be regarded as a distribution platform for e-commerce. The important thing is to do good planning and expectations in the early stage, and to do well in the later stage. Data statistics and analysis, etc.

6. Search engine marketing

Search engine marketing. The author, Octopus, started out as a webmaster and is interested in search engines. At present, spam information (SPAM) on the Internet is increasingly flooding the Internet. How to find the target website as quickly and accurately as possible is the reason why the usage of search engines is increasing. From the perspective of data analysis, at least 10-30% of the traffic is achieved through search engines. Judging from the conversion rate of search engine traffic, due to precise targeting, the conversion rate is relatively high. Search engine marketing is still divided into two types, one is SEM and the other is SEO. For companies in the early stages of building a website, SEM can solve this problem when there is no keyword ranking, but the results are quick and the cost of SEM is also high. As for SEO, the results are slow and the cycle is long, but...gt;gt;

Question 3: What are the ways to promote products through the Internet? Basically, there are bidding and non-bidding channels. Bidding is paid promotion. In major search engines, non-bidding is through optimization, posting, WeChat and other integrated channels for free.

Question 4: What are the current ways of online promotion? It depends on whether you want to do free promotion or paid promotion.

To do free promotion, you must first find a platform! Depend on which platforms your products are suitable for promotion. You can search for your products online and see which B2B platforms your peers are promoting on. Make a form and record it. You can also register as a member to publish your product information. That’s great, another way to promote for free is to use social platforms to promote.

Blog promotion: NetEase blog, Tencent blog, Sina blog, etc...

Forum promotion: Tianya...etc.

QQ group promotion: Join the QQ group every day and post advertisements every day.

Email promotion: Collect new mailboxes every day and keep sending emails every day.

Q&A promotion: Keep answering questions that you are good at every day.

Video promotion: Record and publish videos every day.

Weibo promotion: Sina Weibo, Tencent Weibo, etc.

For paid users, you need to open a Baidu paid account, just pay the money, and push it directly to the Baidu homepage, click Paid

Question 5: What channels are currently available for online promotion? 1. How to obtain a classified information website for the promotion of classified information? We can obtain the classified information website address from the pages included in Baidu by searching for corresponding keywords.

2. Blog promotion Blog promotion, first plan A good blog theme requires a blog. In addition, blogs can generally embed hyperlinks and URLs, which can play a role in increasing the weight and traffic of the corporate website. We also need to look for promotional blogs from individuals and companies in industries related to our website for visits and comments to increase our website name or website footprint.

3. Forum promotion Forum promotion is the most direct way to increase the weight of the website, and it is also the main body of our website's external links. Promotion can be divided into two forms in this area. The first is relevance. We explore BBSs in industries related to our products for promotion. We can use product information or articles for promotion. It can be implemented regardless of whether it is a high-weight or new BBS. It only needs to be included in the BBS normally. During the promotion The process uses imported weight levels for filtering and classification.

For website names (or company names), BBS resources need to be continuously mined for screening and classification every day. The second type is extensive, which is not limited to the nature of the industry. The content that can be published is mainly soft articles, and the promotion method is the same as the first type.

4. QQ group promotion QQ group is the place with the highest concentration of users. It can be promoted by sending QQ group emails, sending them directly in the group, directly contacting each group member, etc., especially directly contacting each group member. The effect is very good for one user. Of course, we must find Q groups in related industries to apply to join.

5. Q&A community promotion Q&A community is also the best channel to explore user needs. You only need to search for product-related keys on Sosou Ask and Tianya Q&A. Just search for content and reply with words to strengthen the branding of the website itself. The Q&A platform is also an important channel for us to understand user needs. It allows us to have a clearer understanding of what users currently want and need. We can sort out relevant content from these questions to ensure the number of articles on our website. Indirectly increases the number of long-tail keywords in related question and answer formats.

Question 6: What are the methods of online promotion? 1. Search engine optimization

2. Search engine bidding

3. Question and answer promotion

4. Blog promotion

5. Forum promotion

6. B2C promotion

7. Soft article promotion

and other methods.

Question 7: What are the methods of online promotion? 1. Naturally attract fans through content

Usually after many companies register Weibo accounts, WeChat IDs, and websites, the only thing they do is to "update content." The famous saying goes: the fragrance of wine is not afraid of the depth of the alley. So we see many zombie accounts and zombie websites. Although the content is being updated, the click-through rate and visits are pitiful, so the conversion rate and brand exposure are very low.

2. Recommendation of self-media platforms

Each platform and website has its own development direction and its own control over content. Submit an article that is in line with the other editor's favorites, and the chance of getting a recommendation is very high. People often post about XX sites, with tens of thousands or even hundreds of thousands of reads. It would be damning if an article like this gets so many clicks if the other editor doesn't recommend it.

Any explosive article needs a point to detonate it, and most of the explosive points are generated through the editor's recommendation. How to get platform websites to recommend your articles? It is very necessary to conduct an in-depth analysis of the content of the other party's website, especially the platforms you focus on for promotion.

3. Self-media platform advertising

If you want to get a lot of exposure and fans, advertising is the most time-saving and cost-saving method.

4. IM promotion

The most common IM promotions are the girls who sell tea on QQ, and the micro-businesses who attract people for meetings on WeChat. This kind of promotion method is extremely low-cost and can be done by individuals. But its effect is also extremely low. Just like a scam call, the rate of being deceived is one in a thousand, but if only one person is tricked, the previous failures can be ignored.

5. Baidu system (Zhiba, Tieba, Encyclopedia) promotion

Nowadays, Baidu has fewer and fewer opportunities for SEO. Almost all of them are its own products. In addition to SEO, Baidu’s popular products Several promotion channels are Zhiba, Tieba, and Encyclopedia.

Know that it can guide users and traffic, Tieba can guide traffic, and Encyclopedia can create a brand. Although SEO cannot be achieved, these channels can still be studied, which will be of great benefit to traffic and brand exposure.

6. Soft article promotion

The biggest advantage of soft article promotion is that soft articles are retained for a long time. Articles from a few years ago can still be found, which is of great benefit to brand exposure. However, The traffic drainage effect is poor, 90% of websites will not let you bring links.

After so many years of development, soft article promotion still maintains a strong growth momentum, which has a lot to do with people's reading.

The actual situation is that 90% of websites have gray areas, and one way for editors to generate income is through agency distribution of soft articles. An article can be sent to the portal for tens or hundreds of dollars, and it is clear at a glance whether it is included and whether it is a news source.

7. SEO optimization

SEO will become more and more rational, and SEO will become a standard feature of every company, and will no longer be a thing for a few people. Because there are too many uncertain factors in SEO (after all, you are promoting on Baidu for free), many traditional companies will feel that they have been deceived by third-party SEO teams. Therefore, more and more companies will do SEO on their own and cooperate with SEM to do it.

8. SEM promotion

If you only know SEM, you will definitely not be popular. If you know some SEO, EDM, and other promotion methods, companies will be scrambling for such talents. . SEM promotion is destined to have an input-output ratio. Both monetary and human investment are very high, and the requirements for people are also relatively high, which ordinary people cannot do. High investment will definitely lead to high returns.

9. EDM

EDM is now widely used in e-commerce website marketing, but is rarely used in other fields. The three cores of EDM are reach rate, open rate and click rate. Therefore, the design of EDM titles is very important.

10. Event Marketing

Event marketing is both marketing and operation. On the one hand, it attracts more new users to participate, and on the other hand, it activates more old users and improves activity.

For event marketing to be effective, it is particularly important to design this event. Because the activities held by Weibo and WeChat in the past two years have been too deceptive, forwarding lottery draws, sharing lottery draws, and voting for children are no longer suitable for companies.

11. Direct advertising

Is advertising effective? Of course it is. The key is to choose the right place and place your advertising wherever your users are. But from the statistical data, the advertising effect of 80% is average. But how can we spend money on advertising like Alibaba Cloud? Although the effect is not good, the brand has been fully exposed.

12. Alliance advertising

As the name suggests, advertising in the Baidu Alliance (network alliance advertising) is advertising on third-party website alliances, not Baidu bidding.

13. Conference Marketing

Why do I say that the monetary cost of conference marketing is very low? As long as you attend a few more conferences, you will know that the cost of running conferences is now very low, and most of them will profit. On the one hand, tickets are provided to participants, and the majority of profits come from corporate sponsorships. Conference marketing requires manpower and venue support. There are...gt;gt;

Question 8: What are the more effective promotion channels currently? The most effective promotion channels currently include the following. A few:

1. Soft article promotion

Good soft article content will play a very important role in improving brand awareness and reputation. The choice of soft article platform is crucial. The quality of the platform determines the subsequent promotion effect. A good soft article platform should at least have the following four characteristics: industry relevance, large own traffic, high SEO weight, and whether the platform can provide additional value, etc.

2. Forum (BBS)

Taking advantage of the extremely high popularity of the forum, forum promotion is to use the forum as a medium, participate in forum discussions, establish your own popularity and authority, and by the way Promote your products or services. If used well, forum promotion can be a very effective online marketing tool.

3. Q&A websites

The promotion of Q&A websites, as one of the most effective and common online promotion methods, can not only get good traffic , it can also promote word of mouth, increase effective external links, and certain keywords can also obtain good rankings in search engines.

4. Website navigation

Major companies have always wanted to use website navigation called traffic entrance as their preferred promotion method. Vertical subdivision website navigation has entered everyone's field of vision and become a promotion method. New trends. Vertical segmentation positioning and self-service website building platforms are becoming the best ways to promote free marketing.

5. Social Network

SNS has gradually entered the ranks of online promotion. Because of its large user base, high timeliness, wide audience, and low communication threshold, Advantages such as online interaction are used by many people as one of the ways to promote publicity. When enterprises carry out online marketing in SNS social networks, they can easily screen the target audience according to region, income status, etc., to select which users are their own, so as to promote and interact with these users in a targeted manner.

Question 9: What are the current online promotion methods? Successful online marketing does not lie in the number of marketing methods used, but in which one you are more familiar with and better at. Only by choosing the marketing method you are best at will you be able to achieve the best marketing results. Each marketing method has its own success stories to list. If you want to be successful, you must conduct in-depth research on the following marketing methods and be good at using them.

There are many ways to do Internet marketing. From a promotion perspective, the following methods are generally used:

Search bidding

This is currently widely used The promotion method is extremely popular among small and medium-sized enterprises. By bringing the meaning of words closer to the target customer group, search engine service providers often like to brag to advertisers that they are doing precision marketing, but in the end, you have to judge by yourself whether it is accurate or not.

It is worth mentioning that the initial promotion cost of the search bidding marketing method is not very high, most companies can afford it, and it has a certain degree of accuracy. This is also the reason why search engine service providers such as Google and Baidu can make a lot of money.

Website advertising

Banner and Flash advertising promotion on websites is a traditional online promotion method. This type of advertising targets a wider range of people and is not able to lock in potential target customer groups like search bidding. Currently, website advertising is one of the main ways to make money for domestic portals such as Sina, Sohu, and NetEase.

Because this type of advertising is expensive, ordinary small and medium-sized enterprises often cannot afford it. At the same time, the effect is difficult to evaluate because of the economic benefits it brings to small and medium-sized enterprises. Therefore, larger portals generally do not go to small and medium-sized enterprises to buy advertising accounts.

Soft article promotion

A high-quality soft article can not only get a lot of traffic to your website, but also establish your company's image in the minds of customers or competitors. But the premise is that soft articles must have "lethal power" in order to continue to attract others to read. Because of its "high quality", it is often reprinted by editors of other websites, which has a better effect.

For most companies, one of the first questions they face is how to write soft articles, and whether there are writers who know the industry or market well enough to write decent soft articles.

It is worth reminding that if soft articles are not well written, they will be laughed at by readers. Therefore, before publishing soft articles, you should carefully revise them to ensure that they can achieve better results.

Website SEO

Website SEO is essential because most of the current website traffic mainly comes from search engines. Without SEO, it is obviously difficult to obtain free traffic from the search engine. One thing worth reminding is not to regard SEO as the main task of website operation, otherwise you will fall into the SEO trap and be unable to extricate yourself.

The author once learned about an Internet company that often held meetings to discuss how to do SEO. As a result, the development of its products and market business was affected, and SEO failed to be significantly improved.

Therefore, I would like to remind those Internet companies that have just entered the industry not to do SEO all day long. Don’t forget what is the important thing? It is the product, the market, and the performance.

Online video advertising

In the past, everyone conveyed information through text, pictures, etc., but online video communication is more direct, more vivid, and easier for everyone to accept. At present, the rapid rise of video websites makes the marketing method of video advertising more imaginative in the future.

Personally, I think video advertising will develop better and better in the future. Currently, the relatively well-known video websites on the Internet include Tudou.com, Wule.com, Ku6.com, etc. Because the target groups of each video website are different, when choosing to promote video website advertising, you must promote it according to your actual situation.

Event Marketing

Cases of event marketing some time ago: the Olympic torch relay activities carried out online by Coke and QQ, the "Block Wong Lo Kat" marketing campaign launched after Wong Lao Kat donated 100 million, etc. All are very successful event marketing cases.

In business marketing, focus on creativity. If you have good ideas, you will not be afraid of ineffectiveness. If there are strong resources as back-end support, the marketing effect may be even better.

Blog promotion

Nowadays, it is nothing new for companies to launch blogs to promote company culture, concepts and products. Blogs, a new way of promotion, have been recognized and used by many companies. Some corporate blog sites have started blogging specifically for companies, such as China Corporate Blog Network.

Starting a blog for online publicity is relatively small-scale publicity. Actual...gt;gt;

Question 10: What are the online promotion channels and Baidu resources. Baidu Promotion, Baidu Shangqiao, Baidu Wenku, Baidu Zhizhi, Baidu Tieba, Baidu Encyclopedia, etc., but the promotion costs of Baidu Promotion and Baidu Shangqiao are a bit high;

Self-media platform. Weibo, blogs, forums (Tianya Forum, Sina Forum, NetEase Forum, Development Forum, etc.), Zhihu, etc.;

WeChat channel. WeChat friends, WeChat Moments, public accounts, WeChat groups, nearby people, shake, etc.;

Search engine promotion. The main forms are SEM (bidding ranking) and SEO (search engine optimization). Commonly used search engines include Baidu, Sogou, 360, etc.

QQ channel. QQ friends, QQ group, QQ space, etc.

Live promotion. YY, Douyu, Kuaishou, Fengyun Live, Live Broadcast, etc.;