What is the taste of the "silver rice" on which Mr. Murakami Meng became famous? I haven't eaten it, but I think it's really worth studying and learning to make such a famous life skill that every household can master and become famous as a "fairy". However, when I think of an experience when I was doing agricultural research in Japan, I feel that this advantage is probably more reflected in "rice".
When I went to Niigata Prefecture, Japan to do agricultural research, a very important exchange content was the discussion in the field of rice. Niigata Prefecture is famous for its "Yueguang Rice" in the sea, and Yueguang Rice in Niigata Prefecture is most famous for its output in Yumuma City. In Yumuma City, the academic issues related to rice have been continuously exchanged and studied for a week, during which one of the contents is the evaluation of rice quality.
After the theoretical exchange, another colleague in the same trade and my elder sister, a Shanghai-born translator who has lived in Japan for more than 30 years, followed Japanese experts to his rice quality laboratory. First, he introduced us to the testing indicators and instruments of Japanese rice quality, and pointed to dozens of neatly arranged rice cookers, saying that these were all used by them for quality comparison tests.
At this time, I asked Japanese experts that Japanese rice cookers are very popular in China, saying that the cooked rice tastes better than that made in China, and if there is anything special about Japanese rice cookers. The Japanese expert said with a smile that he didn't know until he read the media reports that many tourists from China often brought rice cookers back when they came back to China. Later, he compared the rice cookers of the two countries and found that there seemed to be no difference except that the copper liner made in Japan was thicker. Perhaps the thickness of the copper liner had an impact on the taste.
When I was in China, I heard about Meng Meng, a "cooking fairy", so I took the opportunity to ask him if he knew Meng Meng, and he and the translation elder sister both laughed. The translation elder sister first took over and said that the rice he cooked was very expensive!
Later, I learned from their mouth that Japanese TV stations had specially invited "cooking immortals" to do programs. In order to verify the extraordinary skills of cooking immortals, the "silver rice" made by the village immortal Meng and the rice cooked by the rice cooker were randomly evaluated on the street, but the results were somewhat embarrassing, and most people who did the tests on the street could not find any obvious difference between them!
Japan is a country rich in "gods" and "immortals" in all walks of life, "gods of management", "gods of sushi", "gods of tempura" and "immortals of cooking".
Undeniably, due to various reasons, the loyalty of Japanese people in the same industry is rare all over the world, and this loyalty is even inherited from generation to generation. It is easy to show the "artisan spirit" on the premise of concentration, and it is easy to create some fine products. However, the quality of its fine products is sometimes "inferior to its reputation". For example, the scandal of Kobe Steel, such as the subway made by Japan for Britain, leaked into water curtain cave when it was first launched ...
I think Japan is keen to create these industry "myths", and its deeper intention is to publicize its food culture (the Japanese government and people attach great importance to protecting its traditions, such as commercial whaling, which has been criticized internationally, just to protect this tradition of eating whale meat, and there are many such examples); Secondly, boost the influence in the corresponding industries, create cultural phenomena, and let domestic and foreign consumers form consumer psychological desires under the blessing of aura.
In these aspects, the marketing and publicity methods adopted by Japan, as well as the rigorous and earnest attitude of doing things, are what we should see and learn from through the dazzling light of the halo.
As for the "silver rice" technique of "cooking immortal", it does not have the necessity of popularization significance and fascination.