Hideo Kanbara is a cutting-edge Japanese designer who has served as the design director of TOTO and Dentsu.

In the field of small tea cans, Hideo Kanbara designed small aluminum tea cans. The design took two years and went through thirteen drafts, making the aesthetics of small aluminum cans more international. , highlighting fashion and dignity. The packaging design of small aluminum cans not only has aesthetic value, but also pays attention to practical value. Pay equal attention to both to enhance the consumer experience.

Extended information:

Small pot tea marketing method:

1. Products are made with ingenuity and establish good tea standards

1. Focus on quantity, take the luxury route, and the packaging should be small but precise.

2. Provide special instructions for different times, seasons, system subdivisions and specializations.

3. Start with the details and constantly show that your tea is different from ordinary tea.

2. Design integrates aesthetic concepts and adapts to consumption upgrades

1. Small aluminum can design: aesthetic value and practical value.

2. Experience store design: Create a new experience of Chinese tea.

3. Innovative design: adapt to consumption upgrades.

3. Optimize media marketing strategies to achieve product sales

1. CCTV advertising to build new brand awareness

2. Cooperate with e-commerce platforms and use public opinion Leadership influence

3. Create a brand in the category and gain brand benefits