Li Jiao. Qingdao head of the light food brand谨食 founder Li Li said, jitterbug takeout is essentially a group purchase to the home, the underlying logic of the high customer unit price is jitterbug through the price diversion, the development of product differentiation dishes and pricing strategy, with the 2.5% supportive drawdown, the merchant has a greater temptation, can quickly expand the competitive advantage.