1, brand planning at this stage: Mr. Rice only opens stores locally for the time being, and has no plans to expand nationwide. They are mainly committed to maintaining the status quo, and spend a lot of time and money on product updating and research and development, central kitchen construction and technology updating, so as to truly become the top brands in the fast food industry. If you open up, you will share most of your energy in the management of the store, which will lead to the stagnation of the brand itself.

2. Restrictions on joining conditions: If you want to join a brand, you need to meet certain conditions. For example, franchisees need to hold a valid ID card of the People's Republic of China, obey the management of the headquarters, agree with the management concept of the company, have certain catering experience, management ability and good professionalism. These conditions will restrict some potential franchisees, which will make them unable to meet Mr. Rice's joining requirements.