The first thing you need to do is to make clear the form of your own agent, whether you choose to open a store or not; do a good job of market research to understand the demand, choose to represent the supplier, have sufficient capital to support the purchase and operation, and improve the ability to sell wine.

Wine agent form

Wine agent has two forms of agent, open store agent and not open store agent. If the agent franchisee has his own contacts as well as sales channels, he can be a wine dealer in accordance with the high volume, single bottle of wine with low profits, this way the initial investment will be relatively small. If there is no sales channel, it is better to open a store agent, even if they do not have sales channels, but also can be sold directly to the wine consumers, the profit of a single bottle of wine is still very large.

Market research

Want to represent imported wines in a certain region, first of all, you can do a general market research, to understand some of the consumer's favorite wine styles and consumer acceptance of the price of the wine, which is called to know yourself and know your enemy, on the subsequent purchase of wines as well as the sale of wines will have a certain degree of help. This is called knowing oneself and one's enemy, which will be helpful for wine purchase and wine sales. For agents who are ready to open a store, they can first pre-select the address of the store, and examine the environment around the store, as well as the flow of people and transportation factors.

Selecting an agent

Understanding their own agency model, they can select a wine supplier to join. Selection of wine suppliers can be based on the joining conditions of the franchisee, the quality of the wine and the service policy of the franchisee in all aspects to consider. The first is to join the conditions, the amount of goods to be reasonable, the quality of wine to ensure that is genuine, taste should also be good, good wine to join the manufacturer to have a perfect service system, can help the agent franchisee to save a lot of heartache.

The ability to improve wine sales

Want to be a wine agent, naturally want to make money through the wine agent, and wine sales more to be able to earn more money, so the ability to improve the sales of wine is needed. For the opening of a wine agent, it is necessary for the agent franchisee to plan a certain sales strategy to improve the sales volume of the wine store. For red wine distribution, is the need for the agent dealer has a certain development of lower level distribution can, so that more sales channels, red wine sales will be more.