Describe the general steps of web page design

A. Website structure design

Website structure design includes website column design and website module design to determine the website to provide services in a logical form of expression, but also the hierarchical relationship between web pages.

1. website columns can play a role in outlining the amount of

2. website columns have a clear navigation function

3. website modules to achieve a clear order and tightly integrated

2. website theme design

Website theme design is actually the design of the site's visual presentation style. The theme of the website style to be able to fully attract the attention of users, to provide users with a pleasant visit experience.

1. Design a logo that reflects the content of the site, and place the logo in a prominent position on the site.

2. The site's colors should be unified, to highlight the site's main color.

3. The same type of image to have the same effect.

4. The site should have a clear slogan.

Three, the site layout type

1. State layout

This layout type is divided into the upper sidebar, the left column, the middle of the content area, the right column and the bottom of the footer area, the shape of which resembles a "national" character. State structure is currently more commonly used a web page layout structure, it is suitable for a wide range of categories of information, the need for good organization of the site.

2. T layout

This type of layout by the upper sidebar, the left column, content area, the lower sidebar, the shape is somewhat like a letter of the English alphabet written in the word "T". T structure of the Web site is currently in a number of authoritative organizations, enterprises and institutions of the company's Web site appeared to be more.

3. Left and right frame layout

This type of website is mainly composed of the left column and content area, the composition is relatively simple, mainly for the presentation of the content, mainly for a lot of personal sites, blogs of choice.

4. Upper and lower frame layout

This type of website consists of upper and lower sidebar, the upper sidebar is used to place the logo and links and other information, the lower sidebar is used to place the content of the page. This type of website is often used for personalized displays, and is also commonly used in corporate portals for company displays.

5. Layout of the main body of the title

This type of website layout structure consists of the upper sidebar and the content area, the upper sidebar is used to display the title of the article. Mainly used to display the title of the article, the content area to place the content of the article, this type of layout is more commonly used in some papers, academic website design.

Website design will not use the above list of a layout structure, but by mixing a variety of layout structure to achieve the desired effect, this type of layout is usually called "comprehensive layout".

Four, website page design

Website page is the final expression of the website. Website pages by the quality of the page content and page aesthetics to determine. Page design should follow the principles of the following:

1. Meet the enterprise's industry attributes and business characteristics. Customers can open the site to intuitively feel the concept and characteristics of the enterprise.

2. In line with the user's browsing habits. According to the importance of the site content is sorted, so that users spend the shortest possible time to find the information they need.

3. Conform to the user's habits. Put the user's often-used functions in a prominent position on the site.

4. Graphic matching.

5. For search engine optimization. Reduce pictures and animation, more use of text descriptions, in order to facilitate search engine inclusion, so that customers are more likely to find you. Lattice network answers.

How to design a website

Catalog Method 1: 3 basic rules 1, rule 1: listen to your customers. 2, rule 2: understand what your users are looking for, and design accordingly. 3, rule 3: listen to yourself. Method 2: Approach 1: Practice good user interface design. 2: Establish a consistent style. 3: Maximize readability. 4: Make your site universally readable. 5: Test your site. 6: Publish your site. Designing a great website may seem like a huge challenge, but by following the basics of design, you'll find the process fun and enjoyable. It doesn't just sound good! We'll explain the basics of design and some general guidelines to help you design user-friendly websites.

Method 1: 3 basic rules

1. Rule 1: Listen to your customers. You can design the "best website in the world ever" with rich black fine fonts, bold artistic colors, as if to call out "visit me now!". . Unfortunately, what your client wants is a menu bar with big splashes of pink and orange. You're fired, and your best website ever will never see the light of day, and the client will shelve it on their backup hard drive. Research the client's corporate image. Some clients will tell you something they really like about their website. Not only will this prompt you to cater to their ideas, it will also give you some design inspiration that you hadn't thought of yourself.

If you thought the orange and pink website was a joke, just imagine how the coolest website of all time promotes their product:

2. Rule 2: Know what your users are looking for, and design accordingly. The reason people build their websites is because they want other people to see them. The site may be used to provide information, have a business purpose, or entertain a specific audience. As a designer, you need to know who you're designing for and keep them on your site once they open it. You may think, "If the site looks pretty, the user will stay." Well, that's not necessarily true. Let's look at a real estate example. Here's a website that has a clean, interesting design. It has lots of open white space, bold colors and a strong modern widescreen format, and hyperlinks are highlighted:

Now think about the effect of selling real estate in the same location with this approach: cluttered pages, fancy colors, lots of ads.

Think of a site that could do a better job of finding homes for people? That's right, the one that lists "homes" for people to browse! When people are searching for "Santa Monica real estate for sale," they don't care about the aesthetics of the site. They don't want to know about realtors or see pretty pictures of the cityscape. All they want to see is real estate.

3. Rule 3: Listen to yourself. You know what your clients like, and you know what the market wants. Now it's time to focus on yourself, the website designer! On your choice in the drawing software to create a template. Create page elements on different layers (this allows for subsequent changes without destroying the overall template). These elements may include:Header. It will be used on every page of the site***. Components of the header include the site's name and logo, as well as links to other subordinate pages (e.g., About, Contacts, etc.). Both visually and practically, the header integrates all parts of the site. It's also good practice to set the first button on the menu bar to return to the home page.

Let's take a look at Apple's Web site, as follows:

As with most Apple products, their home page is designed to be very clean and uncluttered. Note the menu bar across the top of the page, with each button having a title that matches the content, and a search box that, if your site supports it, makes it easy to get to the various pages you need. Now, let's take a look at the page that corresponds to the iPad button, which has several page elements:

The menu bar change simply darkens the iPad button.

The theme of the page is displayed in large black font in the upper left corner.

A new sub-menu bar appears so that users can learn more about the product. If you click on those sub-menus, you'll see that each page offers new topic-related content, but is uniform in layout and design style.

Maybe on your site, you have a menu bar that contains multiple levels of subheadings under the main heading. You can consider not to use the second level of the menu bar, but the use of pop-up menus, such as the following musician friends of the site:

Sidebar. This design is very common on websites, but not necessarily needed on all sites, remember - content is king. But it's also a very important element that needs to be carefully designed to be intuitive and avoid unnecessary clutter. Unlike a menu bar, the content of a sidebar can be dynamic. Consider the following two sidebars from the real estate marketing site Trulia, the first for buyers:

The second for tenants. Notice that they have very similar information, but completely different focuses, and that these focuses are displayed in the same place in the sidebar:

The main body of the page. This is the main part of the site, and the part of your design that will change the most. If you're designing an e-commerce site, there may be a page where products are displayed and twenty items for sale. Your job is to bring these two sections together so that they don't look cluttered. You can use similar colors, fonts, and interface elements to bring them together.

The footer. This is a section that not every site has or needs. It's often used to organize miscellaneous items or to focus on a non-focused part of the site for access. Here's an example from Groupon:

Method 2: Approach

1. Practice good user interface design. Position the various elements of your site, such as headings, sidebars, logos, graphics, and text, in the same place on every page, so that your site is intuitive and navigable. Keep the same header at the top of every page. Whether or not your site has a lot of repetitive elements in the content itself, it's important to make sure that every page has a consistent header.

Keep your design logical. It should be ensured that the elements on a page are logically organized according to importance or theme; do the same for all the pages of your site.

2. Establish a consistent style. Unified layout can bring structural consistency to the site, a unified style to bring the site is the harmony of the theme. Stick to two or three main colors, and make sure they are coordinated.

Avoid using too many font styles or sizes, and if you're going to alternate between several different settings, make sure you use them in the same way on every page.

Use Cascading Style Sheets (CSS) to manage consistent styles, it also makes it easier to modify elements across the site without having to go to each page.

3, to maximize readability. In order to make the text easier to read, they need to be broken down into smaller parts. Use subheadings and proper spacing to keep sections separate.

Use bold or different sized fonts, which can show the hierarchy and importance of the subject.

Focus on text handling. Don't make fonts too small, and make large blocks of text more readable by expanding the line spacing. Large blocks of text are harder to read, so it's best to break them up into smaller paragraphs.

4, make your site universally readable. Use standard HTML, and avoid tags, features, and plug-ins that only work with one brand or browser version. Although most contemporary browsers and computers can handle complex images, keeping images small and optimized for the Web will also speed up access to these pages. There is a balance between quality and speed.

5. Test your site. Make sure that every part of it is working properly and that the images are displayed correctly. You can also implement some usability testing: ask some members of your target audience to test the clarity and ease of use of the site, and provide feedback on the site.

6. Publish your site. If you haven't already done so, you need to buy a domain name first. Check the links regularly to make sure they still exist, and browse the suggestions that site visitors send via e-mail.

TipsDon't bombard your audience with flashy, fancy graphics.Flash animations, bright colors, patterned backgrounds, and music that plays automatically every time a page loads were a fun experience in the 1990s, but will drive away today's Web users. Stick with simple backgrounds that contrast with the color of the text to maximize readability.

To accommodate visitors with hearing and visual impairments, you can caption videos, transcribe audio, and explain accessibility. While tables are an effective way to organize information, visually impaired visitors may not be able to hear what's in a table in an orderly fashion when they use a screen-reading program.

You may have your own design sensibilities, or you may have some favorite designs that have been used on other Web sites that you can base your layout on, but purchasing a ready-made template may be an easier way to go.

To keep from wasting visitors' printing ink, you need to format your site with a separate stylesheet at print time. Turn off background images when setting print parameters.

Use black text on a white background.

Remove the menu bar and any unnecessary images.

Always can use CSS to keep paragraph spacing appropriate.

WarningAvoid plagiarism, obey all copyright laws. Do not add unsourced images from the web, or unauthorized structural elements. Adding anything to your website must be done legally and ethically.

40 Great Examples of Web Design

About Us page design is not difficult, but designing the perfect version is not. It usually depends on your starting point, whether you want to personalize the design or brand it? Do you want to provide your own contact information, or do you want to capture the user's contact information? Here are some great examples of how a great About Us page can be designed.

1, friendly interface

Friendly contact interface will always make people feel friendly, if it also has some functionality, and easy to read, the user will feel more comfortable. "Whatcanwehelpyouwith" guides the user to click on "Join us", "Hire us" and participate in email subscription.

2. Showing Offices Around the World

Tool's About page shows the addresses and contact information for the team's offices in Los Angeles, New York, and France in a bold font, which is what users want to know, right? The right contact information in a simple, straightforward design, that's how.

3, simplify the communication process

ProductiongLocation's Contact Us page also uses a bold and visual page design, but unlike other pages of its kind, it simplifies the communication process by dividing the content that users may be concerned about with the specific parts of the communication needed, so that users with different needs are guided directly to specific pages and sections. to specific pages and parts, thus achieving the purpose of simplification and triage.

4, avatars and personalized information

Put pictures of designers and team members to let users know you. The key is not whether your avatar is beautiful enough, but to let the user know that behind this beautiful site is a real and ordinary designers like you and me, is the result of his or her efforts after the design. Avatar can make the page more personalized, but also make it more real and close.

5. Encouraging users to communicate

The core design purpose of an About page is usually to communicate, and HelloInnovation's page design fully implements this idea: it tries to encourage users to take the initiative to communicate with the site. The design is friendly and approachable, and leaving contact information, from the copy to the e-mail address, encourages the user. How hard can it be to have a conversation?

6, with pictures to convey the metaphor

Design Museum in the collection of a lot of design-related collections, and about us page of the phone is not only the site's collection, but also as an important metaphor to the user to convey the "communication" of the imagery, which is also counted as a design on the "pun". "pun".

7, create a memorable design

Wacky design and interesting copy can always be memorable, the massive amount of information intake every day so that people will only remember the most prominent ones. However, quirky design doesn't necessarily work for any brand or site, but for the quirky ones, a little bit of brainstorming can always go a long way.

8, show the character of the brand

For the site, in the About Us page will be their own brand character is presented naturally reasonable and appropriate. BooneSelections is so elegant and professional brand color and related design elements into the About Us page. As a professional wine importer, BooneSelections' About Us page has a unique typography and scrolling page design that creates a branded look and feel.

9, show contact

ThisAlso's about us page design can be said to be reliable and in place, the page map marked out the company's location, even if, when you scroll down the page, you can see the detailed address, along the way the subway ride, the communication of the e-mail address, phone, and so on and so forth, and so on.

10, give a hint

Website DeuxHuitHuit's About Us page does not provide a traditional means of communication, but is designed as an intuitive and simple dialog box. The "Sayhello" dialog at the top is a very direct reminder to the user that by typing in the content, the site's developers will be able to see it.

11.Indicate opening/working hours

For the official websites of organizations with specific business hours, such as restaurants, museums, and stores, indicating the opening hours of the store and the time to receive telephone inquiries on the About Us page allows users to receive services more efficiently.

12, the use of eye-catching fonts

Panache's about us page in the title of the font used in a very eye-catching "TravaillonsEnsemble", this font is more lightweight, although unique but has a very high degree of recognition.

13. Bold color scheme

The classic black, white, and yellow color scheme is used on Sponge's About page, and the contrasting colors combined with the meticulous detailing make the page look sharp and textured. The designers applied bright colors to the most critical information, making it easier for users to notice them.

14. Use visual illustration

Illustration can always attract users' attention in a more visual way, especially if it's stylized and personalized enough.

LegworkStudio's about us page includes a wolf-headed man illustration, which, along with the handwritten fonts, creates a personalized atmosphere.

15, the use of simple graphics

GiampieroBodini's about us page does not use complex design techniques, but in the sketch of the complex background, put a simple rectangle, will be contact information and related information in it. The contrast between complexity and simplicity, between hand-drawn and graphic, is striking.

16, with the help of the form to communicate

Communication is mutual, you can send information to the site, you can also leave contact information, so that the operator of the site to send you information. QEDGroup directly in the contact us page to leave a form, you can leave contact information through this form.

17, the use of monochrome color

Simple, elegant and easy to read is JosephAAvoue's website contact us page design style, there is no flashy design, there is no fancy features, a slim ring, the middle of the most basic contact information, it is so direct.

18, humor

Humor designers will not let go of any opportunity to make fun of the Bio-Bak designers even in the contact us page will be a claptrap. With graffiti fonts and playful copy, you can feel the designer's sense of humor in every detail.

19, fill out the form

Anakin's About Us page also allows users to fill out contact information, but the design of the form is more unique, there is no special form, but rather the use of placeholders to prompt the user to fill out the contents of each location, thoughtful, intuitive, and very heartfelt.

20, personalized office display

and the second case is similar, CPB Group has offices around the world, but in the design of the style is also more unique, the content of the office and personalized background into one, the information has been integrated, the presentation is also full of personality.

21, introduce the business

In the about us page in the introduction of their own is not uncommon, but in addition to this can do a lot, such as introduce their own business, show their own brand, to attract users to talk about it is also a very good means. helloMonday's about us page is to do.

22, video background

Inside the site to add a video background has been a very popular means, and as a movie production studio and the existence of Moodboard in the about us page using video background not only in line with the nature of their team's work, but also to make the whole about us page more vivid.

23. Use a grid layout

To design a structured page, the grid is always your best friend. urbanInfluence's about us page uses a grid to organize the information on the page, with the content to be displayed, sections for user input, decorative sections, and maps for display, all spread across the page with clear boundaries.

24, make the interface more friendly

If the interface is more friendly, the designer has to do a lot of work. Clear and easy to read interface design is the most basic, the information should be able to clearly pass out, no aggressive color scheme, let a person feel familiar, friendly way of presenting, easy to operate the interactive way, this is the designer to do a good job.

25, step-by-step guidance

To get in touch with a series of operations, if the whole interactive process is divided into a number of steps, step by step to guide the user to operate, adding dynamic effects and micro-interaction, this is definitely a different experience.

26, add contact shortcuts

The team responsible for different parts of the person in charge is usually not the same, the user opens the contact us page usually has a clear goal, how to add the FAQ part of it, and add a specific contact contact contact information, so that the user can be more directly with the person in charge of the different communication.

27. Integration with the rest of the site

RobbyLeonardi's site seems to have been designed as a flat computer game, in which you browse through the pages and the main characters go to different pages and do different things, and going to the About page is one of those "scenes". A "scene". It's a way of integrating the page, and it's worth learning.

28, team photo

Many sites are a whole development and design team behind the operation, with team members as the background image of the About Us page is also very reasonable and personalized approach.

29, use of white space

Often white space can strengthen the sense of space and structure of the whole page, and BetaTataki in the about us page on the placement of a well-designed phone, through the use of white space to strengthen the sense of contact information and other content presence.

30, the use of typography

Well-designed typography is not only decorative, but also can carry a certain content. PaulineOsmont's contact us page uses black, silver and gold to build an appealing typography of the main visual design. As you scroll down the page, you can see the form is easy to read with the typography in place.

31, hands-on display

This is also more common in recent years a way to show the content, the designer's hands to hold up the board to show the design work. If used in the contact us page, this designer approach is also quite appropriate it. On Mark Jaworkski's page, the designer's skills, profile, and form for leaving a comment are all neatly displayed on a whiteboard that's being held up flat.

32. List social media contacts

What website doesn't have a few social media accounts these days? Posting links to your site's social media accounts on your about us page makes it easier for many users to connect.

33. Borrow traditional communication methods

Retro style is a good choice, but using traditional contact information to design seems to be more heartfelt and interesting, Lionway's contact us page was designed in the form of a postcard, and some of the fixed information is simply listed on a printed bill.

34, playful copy

Copy design is also an important part of the contact us page, friendly, humorous copy design will make the user feel close, but the same, playful, witty copy will also be memorable.

35, show personality

Design studio Resn's Contact Us page design is definitely one of the most personalized pages in the group, full of 80s-style design elements, and team members with animal headgear pictures make up the main body of the page.

36. Use of infographics

Infographics have been on the rise in recent years, and if you have the right content to show, it's a good idea to use infographics on your About page. quicksprout's About page uses infographics to present the content in a clear and easy-to-read way, but also to get to the point.

37, animation and cartoon

Cartoon and anime-style images in the contact us page to present the designer and design team is quite common and quite effective means, Melonfree's about us page will be the designers and developers of the cartoon image out.

38, the use of semi-transparent graphics

Human eyes will always consciously recognize the content of the monument, so even if the semi-transparent elements loaded together, will not be particularly serious impact on the reading experience. Indofolio's page design on the full use of semi-transparent elements, the core of the contact information in a semi-transparent rectangle, through the graphics users can still see the background details, but the user can see the background. The graphical user can still see the details of the background, but will not be unable to see the key contact information.

39, hand-drawn effect

Hand-drawn contact us page, especially those who draw quite eye-catching page, always let the user feel the designer's thoughtfulness. marioPetrone's page design is quite playful and interesting.

40, only a drop-down box

SpokesPedicabs contact us page is not a complete page, but a drop-down box instead, when you click on the link in the navigation, there will be this eye-catching orange drop-down box.

Web design color case study

Orange is also known as orange or tangerine, its penetrating power is second only to red, the color sense is warmer than red. Orange is a very lively color in web design, giving people a feeling of luxury and warmth, excitement and enthusiasm, joy and vitality, and is also an exciting color.

Orange in the web page is used in a very wide range, you can change the hue to create a different atmosphere, not only to show the youthful vitality, but also to achieve a stable effect. Orange wavelength in between red and yellow, with health, vitality, courage and freedom and other symbolism, in order to let everyone have a better understanding of orange, the following are different types of web pages to analyze.

One. Food and diet web design case study

Recommended case: orange + yellow + dark orange

The whole page is dominated by orange, through different brightness and purity of the "yellow" to reconcile, the page is very harmonious and not monotonous. Good highlights the picture, food pictures are also similar in color, so it will not be very abrupt. And the use of white will be layered web page, there is a sense of hierarchy.

II. Entertainment web page case study

Recommended case: deep orange + yellow + yellow

The whole page is the use of deep orange and light yellow collocation to show that the page looks more warm, dark padding, yellow text, to achieve a prominent and not sudden visual effect, gives the site vitality.

Three. E-commerce site case study

Recommended case: orange + khaki + green

This case uses relatively more colors, and orange navigation supplemented by higher brightness khaki, does not look very messy, but more distinctive, very lively. Plus the use of some green buttons to embellish the page, the page does not seem so monotonous, there are a little green in the orange visual effect.

Four. Science and Technology Development Agency website case study

Page with a relatively mixed color, but let a person feel chaotic