If you are a novice, it is better to join a mature and reliable brand. So what are the benefits of joining a brand?
Advantage 1: There is experience from the brand side that can be used for reference
Although the fruit store operation is relatively simple and does not require any skills, the operator also needs to have certain market analysis, store management, business planning, etc. Ability, and of course the most basic fruit knowledge also need to be familiar with. These can be solved well after joining the brand. Many mature chain brands will provide training and store training, and will also have professional supervision to assist in the store. If there are any problems, you can contact the headquarters for timely resolution, which saves the need to start a business. A lot of time and energy.
Advantage 2: The brand supports store opening
Opening a store and starting a business seems simple, but it involves many aspects. Take the most critical link of location selection as an example. Everyone knows that the location of a fruit store is Importance In some ways, the store location determines the life or death of your fruit store. However, site selection requires a lot of professional data, such as the number of people passing through a certain area within a fixed period of time, the lighting rate of nearby communities at 8-9 pm, the occupancy rate of the community, the consumer population structure of the community, etc., all of which need to be investigated and The measurements are clear, but novice entrepreneurs have no awareness of these and simply think that this is OK (I don’t know where the confidence comes from). Of course, after joining the brand, the mature brand side will have professional development to solve these problems for you, and the decision can only be made after the approval of the three parties (development staff, entrepreneur himself, and headquarters operation team). Next is the decoration. Although many people think that it saves money to decorate by themselves, they don’t know if the quality is not up to standard. Moreover, many store decorations are unreasonable for fruit shops. After joining, the brand will provide professional The store design and image are unified, and the construction headquarters will also be fully responsible for following you. All you need to do is "pack your bags and move in."
Advantage 3: Supply of goods
Many friends who open their own stores must have a headache when it comes to supply of goods. They all know that supply of goods is the most difficult aspect to deal with. After all, who would buy fruit in a fruit shop that is not delicious at all? Therefore, many operators are looking for sources of goods all over the world, which is not only tiring but also ineffective. After joining, mature chain brands have stable and professional global procurement teams and complete logistics cold chain systems. If you place an order every day in the specific system background of the headquarters, the headquarters transit warehouse will deliver it to your door that night, saving you a lot of time and energy. .
Advantage 4: Brand effect
You must know that the first thing everyone wants to join a brand is to use the brand effect. Anyone who opens their own store knows that a new brand needs to be recognized by consumers. It takes a lot of time. Nowadays, people have a high degree of trust in well-known brands, but it is difficult for self-operated brands with no reputation to win their recognition. Therefore, when many partners choose to join a brand, the first thing they look for is brand awareness. , only after joining can you save consumers’ cognitive time and make a profit by opening the door.
Xianfeng Fruit has more than 2,400 stores across the country. The professional team at the headquarters will serve you in site selection, decoration, supply, operation, etc., so even fruit novices can open a store without worries. Xianfeng Fruit Franchise Application