I. Market research
1, the present situation and prospect of snack bar
Present situation: In recent years, snacks all over the country have been tried in many ways. From process inheritance to improvement, from packaging to marketing, from production to sales, subversive renovation has been done.
Bread, coffee, beef offal, duck neck ... These humble leisure snacks are attacking the city and developing rapidly with the business model of chain operation, and the chain industry of leisure snacks is welcoming the blowout era.
At present, about 80% of the chain stores in the catering industry adopt the business model of direct stores plus franchise stores, and few of them simply do direct sales; The combination of franchise stores and direct stores can enable brands to seize market share and increase brand exposure in the shortest time.
Foreground: The core of operating a snack bar depends on the location of the store, and the flow of people and consumption power are the key factors. But in the future, renting and manpower will become the biggest business pressure, so there are only two ways to make a profit, one is sales, and the other is innovation.
Chen Liang pointed out that the cattle miscellaneous industry is mainly based on joining, but it must be directly operated first. After a certain number of direct stores are mature, the franchise business can be started; "Every industry has a lot of followers when it is profitable, and then there is a process of expanding and shuffling. The reason why the above-mentioned beef offal brands are short-lived is mostly due to the introduction of joining and quick success. Therefore, to make snacks, we should have a constant heart.
2. Factor analysis
There are many decisive factors for opening a snack bar. After overcoming these factors, it is absolutely not a problem to run a popular snack bar. Then let's explore what factors we need to know to successfully open a snack bar.
A, we should introduce very distinctive snacks. For example, snacks with ethnic cultural characteristics are more likely to arouse consumers' interest in buying foods that are not accessible to them.
Turn to the facade network to remind entrepreneurs to pay attention to the fact that many specialty snack bars sell snacks that are not authentic, just under the banner of characteristics, and the snacks made are no different from the local tastes, so pay attention to the choice when joining, and also pay attention to the authenticity of specialty snack franchise stores.
B, to do a good job in the budget return on investment. Joining a business is to make money, not to make money after a busy day. Therefore, investors should consider whether the relevant local policies are conducive to the development of joining the venture.
C, it takes a long time and energy. The scale of specialty snacks is generally not very large, and the profit margin is relatively small, but at the same time, manpower and time need to be consumed. This seems to be a protracted war, and it will be more profitable in the end. To do this trip, you must be prepared for hard work. It is by no means as simple as making money by introducing production. It requires the entrepreneurs' careful management.
D, understand the local food culture. It is necessary to consider whether the special snacks can meet the tastes of local consumers after introduction, and cannot be contrary to the tastes of local people, so there will be no market. At the same time, we should also consider the local freshness, how long it can attract local consumers, how to continuously introduce innovative technologies to maintain business, and also consider changing a special sample at one stage to maintain long-term and stable profits.
Second, set the brand and choose the address
1, choose a brand
It is very important to choose what kind of snacks to open, among which the famous specialty snacks are the most reliable! Variety selection is an important link in snack management, which determines the success or failure of snack bar management to a certain extent.
The varieties suitable for snacks can be divided into three categories: first, meals. Such as fried rice, risotto and mixed rice; The second is noodles. For example, noodle soup includes miscellaneous sauce noodles, fried egg noodles noodles, beef noodles, fried noodles, pork intestines powder similar to noodles, Guilin rice noodles, Yunnan rice noodles, etc. The third is the pastry category. Such as steamed buns, steamed dumplings, steamed dumplings and pancakes.
2-choice address
To open a snack bar, three aspects should be considered: first, the street room, at least the alley, near the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated.
Of course, the place where all three are concentrated is better. Because in catering business, especially snack bars, it is most important to have enough people near the store, only when there are people can there be passengers, and when people come to business, there will be "money flow" when there are passengers.
Many experts believe that a good location for opening a snack bar is almost half the battle, and the business will continue for a long time.
If the store is located in the office building area of the company, the consumer groups are mostly engaged in trade or enterprise management, including many white-collar workers, and the consumption level is relatively high. The positioning of small hotels should focus on them, and the environment of restaurants and snack bars should be paid attention to. The determination of consumer prices should be "tailored" according to their "taste". If the decoration environment lacks corresponding grades, some tourists may be lost.
According to the positioning of the store, determine who the mainstream consumers are, and then determine the decoration environment. Dining and snack bars are selected in residential areas. Obviously, such tourists should be mainly ordinary residents.
Therefore, cleanliness, brightness and hygiene should be the first priority when opening small hotels. The price should be based on the level of consumption acceptable to local residents. If the price is too high, it is equivalent to shutting out residents. Without residents, it is just around the corner to close the shop.
Starting a business is a magical thing, but no matter how magical it is, there are rules. Investing in snack franchisees must start with the location. If you make a good location, you will be ready for success. It is common to have difficulties at the beginning of starting a business, but you will find more skills in running a snack franchise, which will also save you more entrepreneurial time. The success of snack franchisees depends on the help of these contents, and you need to master them after reading them!
3. Preparation for business opening: It is very simple to open a snack franchise store. Generally, it is enough to register as a self-employed person. There is no restriction on registered capital. Bring your ID card and set up a registration form at the local industrial and commercial bureau/self-employed person. Generally, you can get a license in about three days. It should be noted that some places (large and medium-sized cities) require self-employed individuals to check their names first. That is to say, your snack franchise store must take a name, such as "Yuzhong District Gourmet Dog Restaurant", then "Gourmet Dog" is the name of your store. The Industrial and Commercial Bureau needs to check whether there are any shops called "Gourmet Dog" in Yuzhong District. If there are duplicate names, you have to change the name. With this notice of name verification, you can go to the registration department of the industrial and commercial bureau for industrial and commercial registration. After obtaining the industrial and commercial license, you have to apply for an organization code certificate (in some small places, there is no such requirement for self-employed, and self-employed people in big cities have already started to apply for this certificate), and the place to apply for it is the local district/county technical supervision bureau. After that, with the business license and organization code certificate, you need to apply for tax registration certificate at the tax bureau/office, and you need to apply for national tax certificate and local tax certificate respectively. For the catering industry, snack franchisees also need to apply for health certificates and go to the local/county health bureau. It's usually a formality, so it's easy to handle.