New Age Health Industry (Group) Co., Ltd. was established in March 1995. It is a holding subsidiary of China New Age Holding (Group) Co., Ltd., which is affiliated to China Energy Conservation and Environmental Protection Group Corporation, headquartered in Beijing, with a registered capital of 1 100 million yuan. It is one of the first domestic enterprises in the direct selling industry to obtain a direct selling license, and the only central enterprise in the industry.
Company's main products
At present, the company uses pine pollen and bamboo leaves as the main raw materials to develop and produce a series of products such as health care and daily chemicals. The main products include "Guozhen" brand pine pollen with independent intellectual property rights and four categories of products such as health food, cleaning products, cosmetics and nutritious food, with nearly 100 varieties. The products have a broad market in 3/kloc-0 provinces, municipalities and autonomous regions, and are exported to Southeast Asia, Russia, South Korea and other foreign markets.
Company product introduction
The company owns three product brands: Guozhen, Xianglan Pavilion and Zhuzhen. "Guozhen" is the company's brand of nutrition and health care, "Xianglange" is the brand of cosmetics, and "Zhuzhen" is the brand of cleaning products. "Guozhen" series of health food is "China Aerospace Special Health Food", and the trademark of "Guozhen" is "China Famous Trademark". Daily chemical brands "Xianglange" and "Zhuzhen" are recognized by the market for their excellent quality.
In the new era, the eco-industrial chain relies on eco-resources to build an industrial chain with the closed-loop flow of "pine bamboo resources-national treasures products-planting pine bamboo-recycled products-improving the environment" and carry out green management activities, thus ensuring the green and natural raw materials of products from the source and ensuring the purity and safety of products. At the same time, this industrial chain has also made positive contributions to improving the ecological environment, rationally utilizing resources, solving employment problems, developing circular economy, etc., and fully demonstrated the bright development prospects of sunrise industry in the 2/kloc-0 century.
Honors won by the company
The new era health industrial park has obtained GMP certification of health food, ISO900 1 quality management system certification, ISO 1400 1 environmental management system certification, HACCP hazard analysis and critical control point certification, export food production enterprise filing and OHSAS 1800 1 occupational health and safety management system certification. New era * * * applied for more than 100 patents, participated in the formulation of pine pollen industry standard (GH/T 1030-2004), and the central laboratory obtained the CNS laboratory national accreditation certificate.