Product packaging design is one of the key factors in product sales and brand marketing. Common product packaging design types include the following categories:

Rigid packaging: Due to its hard texture, it is usually Made of cardboard, pearl cotton and other materials. Rigid packaging can protect goods from external damage and is a type of gland-type packaging. Relatively speaking, the price is slightly higher than flexible packaging.

Soft packaging: It means that the surface of the flexible packaging has a oily and watery feel and the hand feels more comfortable. It is generally made of plastic, film, paper, cloth and other materials. It is mainly used in the fields of consumer goods such as food, medicine, cosmetics, and home furnishings. It pays special attention to the communication and attraction of goods, which is better than giving consumers a sense of energy.

Simple and fashionable packaging: The packaging image in modern society has tended to be simple, focusing on color matching and visual effects, and showing the naturalness and execution of products through simple operations. At the same time, text information and product descriptions are reduced, just like the internationally renowned brand Apple, which is connected to the high-end style in the public's mind through a logo.

YuRenExtension Packaging: YouRenExtension's packaging design refers to the continuous optimization, improvement and development of new materials and technologies to achieve better design effects on the basis of maintaining the brand style. For example, IKEA uses a variety of materials such as fabrics and cartons to create a highly distinctive visual response.

Creative packaging: Creative people are always trying to find more attractive ways to help themselves products gain greater attention. Designing a more unique cartoon story-telling appearance and integrating with the Internet to build interesting interactions can make consumers put it down and spread it easily.

In short, from the perspective of packaging materials, packaging image information, etc., different products participating in the actual market have different packaging designs. However, most packaging is eager to not only meet the needs of different fields for ceiling control and protection functions, but also have stable and repeatable shapes in a spot-like shape. The most important thing is to leave a deep and beautiful impression on people.

Zhonghui Design’s original packaging design work

The above is the answer from Zhonghui Design, a professional packaging design company. With many years of experience in the design industry and accumulation of many design cases, I hope it will be helpful to everyone.