The design of fruit packaging is very important. On the one hand, it is necessary to protect fruits from external damage and prevent long-term transportation or storage from adversely affecting their freshness and taste. On the other hand, it is also necessary to visually attract consumers and promote the desire to buy. Pay attention to the following points when designing fruit packaging.

1. Selection of packaging materials

For different kinds of fruits, it is necessary to use suitable materials with corresponding characteristics such as compression resistance, wear resistance and transparency. For example, persimmons are picky eaters and are easy to get hurt; Peaches are easy to ripen and crack, so compression resistance and certain air permeability must be considered under packaging materials. In addition, we should consider environmental protection and choose degradable and recyclable packaging materials.

2. Determination of dimensions and specifications

The size of the package should match the fruit itself, too small and too tight may destroy the appearance and internal structure of the fruit; If it is too big, it will waste space and increase the cost of packaging and transportation.

3. Model design

Packaging patterns should be designed according to market segmentation and target population, and highlight product quality. At the same time, it is necessary to avoid reusing materials or pictures involving copyright disputes.

4. Label specification identification

Packaging design should reflect the characteristics of comfortable and clear labels, and the product name, manufacturer name and place of origin must be accurate and clear, and batch information should be indicated to facilitate tracking management and circulation traceability.

5. Safety and human health requirements

When designing packaging, we should consider whether there are risks that endanger consumers' health, such as avoiding the use of additives that easily affect human health after end consumption, such as formaldehyde. In addition, packaging design needs to ensure the tightness of goods and internal pollution prevention requirements to prevent fruit pollution.

Generally speaking, in the design of fruit packaging, it is necessary to consider the scientific and reasonable control of the functions and elements of the packaging itself, such as freshness, visibility, comfort and aesthetics when sold to users. In order to achieve the best benefits of manufacturing and wholesale, and to satisfy consumers' pursuit of material and spiritual satisfaction with professional explanations.

Zhonghui design original fruit packaging

The above is the content provided by Zhonghui Design (professional fruit packaging design), hoping to help everyone.