Meiji yogurt is expensive because of its high value and mellow taste. 20 13 Japanese meiji bulgarian yogurt landed in China market. The price of 6 yuan money was much higher than that of domestic yogurt imported from 3 yuan at that time, but its super-high value and mellow taste made it quickly popular with consumers. Since then, the high-end yogurt market has become the focus of competition among major dairy companies.

In terms of improving the viscosity of products, gelatin will be added to ordinary yogurt, whey protein powder will be selected for high-end yogurt, and some high-end yogurt will also improve the taste of products by adding thin cream.

Brand history:

The application/registration number of "Meiji" trademark is 145323, the application date is 1979 0 13, and the registration announcement date is 198 13. The applicant's name is Meiji Holding Co., Ltd., and the product. Dairy products; Almond milk; Cooking oil.

From 65438 to 0997, Meiji milk powder entered China through trade agents. After several twists and turns, Meiji milk powder withdrew from China on 20 13. However, only one month later, Meiji announced that the yogurt and fresh milk products produced by its Suzhou factory were listed in Suzhou, Shanghai, Hangzhou and Ningbo, becoming the first foreign dairy enterprise to enter the low-temperature dairy market in China on a large scale.

The dairy products sold by Meiji in China are mainly Meiji Yichun milk, Bulgarian yogurt, lactic acid bacteria drinks and catering products, among which milk and yogurt products are the most common. Meiji Co., Ltd. was established in 19 16, mainly producing and selling milk powder, snack food, milk/dairy products and medicines, ranking first among Japanese dairy enterprises and 16 in the "Top 20 Global Dairy Enterprises" in 20 19.

Meiji (Food Manufacturing) Co., Ltd. has four factories in China, two in Shanghai and Suzhou, and two in Guangzhou Development Zone. Meiji South China New Factory is Meiji's fifth factory in China.