First, the principle of importance

(1) Long-term. Since it is a long-term process to run a restaurant, whether it is leased or purchased directly by itself, it needs more funds to support it, so the fixed location is characterized by long-term and stability.

(2) The premise of site selection is to find out the whole market positioning. An excellent store location determines the long-term customization goal of investors, and strives for it, and formulates corresponding marketing means to provide food and beverage products that are more suitable for consumers' tastes.

Second, the general principles of site selection

There is a basic principle in the location of food and beverage outlets, that is, choose places with rich life atmosphere. The following are the general principles for the location of restaurants:

(1) Foresight principle. The location of opening a store must take urban construction planning as a reference factor. Some shops are near major traffic routes, which look good for the time being, but they may also change from hot to cold. To achieve accurate site selection, it is necessary to carefully study the surrounding business districts and consult relevant government departments when necessary.

(2) The principle of adapting to the store. There are large, medium and small business scales of food and beverage outlets, and the benefits and returns vary greatly. The size of the store determines the location of the store.

Third, the specific location of the site selection

(1) Traffic arteries with a large number of people: for example, bus stops and subway stations that commute to and from work every day are places with a large number of passengers. It can be seen that a certain amount of passenger flow can see the hope of business success.

(2) bustling commercial street. Such a location is so valuable, and it is not easy to find such a location. Even if there is, the high housing prices are also embarrassing. It is necessary to calculate the feasible profit accurately. If you really have a high profit, even if there is a certain risk, you should rent it decisively. In principle, high investment and high return are directly proportional. High rent is formed in long-term commercial activities, and the price revolves around the average value of the market.

(3) the entrance of various colleges and universities. The entrances of various schools have become several areas of commercial outlets, and they are mainly young people, while the consumption targets of restaurants are mainly young people, so restaurants are located here and will have extraordinary sales performance.

(4) The entrance to a large community. With the rapid pace of urbanization, various large-scale communities in residential areas have been gradually improved and become living areas with complete functions, showing the business trend of "taking home as a store". Therefore, choosing a commercial or civil house with a large population density and a good location in the community as the location of the restaurant will generally bring good benefits.

Service determines everything, basic knowledge, restaurant service standards, a well-trained waiter, for the "tacit understanding" of the work, most of them can cooperate well, take the initiative to serve, but also abide by the rules, and various rules form work discipline to achieve a satisfactory catering service.

As a code of conduct for the same sex, the restaurant service instructions are listed below:

Precautions before meals

1, service personnel's clothing, should always be clean and tidy, wear the prescribed size uniform when on duty, and have a set of work clothes or waists to wear when finishing work, so as not to dirty the uniform.

2. After punching in before business, accept roll call and work assignment. First, clean the work responsibility area spotlessly, and always maintain the freshness of the restaurant.

3. Check the tableware, replenish spare items such as condiments, get menus and bills, understand the contents of the menus, listen to the boss's explanation, and welcome the start of the service work of the day.