1. Luhua’s “5S Squeeze”. Luhua applies for various trademarks with "5S Squeeze". With trademark protection, this selling point becomes an exclusive selling point. Even if others have such a selling point, they cannot say so. "5S squeezing" has become Luhua's unique selling point and established barriers to competition.

2. Arowana 1:1:1. After the advertisement "Golden Arowana 1:1:1 Golden Ratio Scientific and Good Oil" was launched, it was questioned and condemned by peers, industry associations, and professionals. Because the selling point of Arowana has huge lethality. The subtext of this advertisement is to divide oil into 1:1:1 scientific good oil and other ordinary edible oils.

3. Alibaba’s “Double Eleven”. Alibaba has registered "Double Eleven" as a trademark, making it a unique holiday for Alibaba. Other merchants cannot use it casually, and the words "Double Eleven" cannot be used in publicity.

4. Oreo, twist it, lick it, and soak it. Oreo’s advertising slogan is a unique selling proposition. This selling point has become Oreo’s unique selling point. “Twist, lick, and soak.” It can be used in many products. If you do not apply for trademark protection , it may become someone else’s wedding dress.