In our ordinary daily life, business plan plays a more and more important role, and it can help entrepreneurs analyze business risks. How to draw up a business plan is appropriate? The following is the business plan of the milk tea project that I helped you organize for your reference, hoping to help friends in need.
Business Plan of Milk Tea Project 1 I. Introduction of the Project
Boutique small coffee shop is an entrepreneurial project with low capital investment, wide consumer groups, fast recovery cost, similar to tea shop, and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the management of tea shop does not need much working capital, which is very suitable for small businesses to start their own businesses.
Our shop is called "Tea Story", which is easy to remember and can be remembered very quickly. Our goal is to attract customers with the unique characteristics of the general tea shop and get big profits. It will take one year to build the reputation of "Tea Story", establish the brand effect and accumulate funds, and then expand the operation to other markets through investigation and pilot, and get greater benefits. Through continuous reform and gradual improvement in the process of operation, we will form a reputation and expand the market share, forming a chain of "tea story" milk tea shops.
Second, the industry analysis
Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is also very fierce. We must make characteristics in order not to be eliminated and to stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.
Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.
III. Introduction of products/services
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors.
In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.
In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basically understand:
1, learn to taste milk tea;
2. Formula of raw materials;
3. Seasoning quantity and time;
4. Application of equipment and seasoning temperature;
5, seasoning techniques;
6. Preservation of milk tea; 7. Packaging requirements of milk tea;
8. Changes in milk tea (including sample change and qualitative change, such as pulling flowers).
4. Store location
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you, and the bustling area is the best choice. This is something that does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find the site according to our own investment ability and competitiveness, see the current situation of shops, and estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. We should also consider whether there are peers nearby or around, the price and quality, if there is no competition in the shop we are looking for, whether there may be competitors in the future, and so on. Especially for investors who are short of funds, in the calculation of win-loss balance, we will determine the store location according to the data "For pavement: the rent should not exceed 15% of the average minimum turnover". The surrounding area of the school is a very good location, with more students and more consumption. In addition, it should be added that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.
V. Decoration and equipment purchase
Decoration is designed and decorated according to the investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.
Equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:
A) sealing machine
With a counter, it is usually sold in shops that sell cooking machinery and sealing equipment. Every time a letter is opened, the counter will record the number, regardless of whether the power supply is connected or not. This is a kind of mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.
2. Sealing film
Generally, the place where the sealing machine is sold will be sold with it. When purchasing, it should be noted that the sealing film should not be too thick, which is easy to seal, and it will be very difficult to insert the straw when inserting it, and the straw will be inserted too hard, or the milk tea will be dropped, or the cup will be accidentally inserted. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.
3. freezer
Generally buy a two-room freezer, half refrigerated and half frozen.
4. Cup
Plastic products, plastic bags, etc. are sold in stores, and sealing machines are also sold in stores, usually 2000 boxes, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.
As for the cups consumed in stores, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there can be many styles. Don't buy too much for each style, which will make people curious.
5. straws
Plastic products, plastic bags, cups and so on are sold in shops. There are ***5000 pieces in a big bag, and there are 100 pieces in each big bag. You can buy several small bags, but it will be more expensive. When shopping, you should pay attention to the thickness of the materials, not too soft. If you buy too thick sealing film and too soft straw, your customers will be so ugly. When you buy, try pressing the tip of the straw on your finger. If your hand doesn't feel much pain, the tip of the straw has been bent, which is too soft. The shape of the straw should be distinctive, and you can use the types that others don't commonly use and dare to use.
6. Mixer
The West Bei Le brand is better. Whether it's materials or running time, it's better than the messy brands such as Jiuyang, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.
7. Drinking machine
In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. There is a lot of hot water in winter, so you can make another equipment to solve it.
8. Container
Sugar, milk tea powder, cream, pearls, etc., all need suitable containers to hold, and these things can be purchased according to their own preferences. However, it should be noted that these containers should be covered. First, it is sanitary. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is better to cover them in time when not in use, as if fresh-keeping boxes and seasoning boxes are good choices.
VI. Human resources planning
With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.
According to each person's different advantages and strengths, we arrange the staff of our store as follows: Duan Tiansen, the manager, and is responsible for the procurement of raw materials, ensuring the procurement quality of raw materials, and controlling the inventory, and ensuring the normal operation of the store without overstocking too much funds. Wu Dao, who is very thoughtful and flexible, is responsible for the trial and research and development of new milk tea, and ensures that a new product is launched every week. Xie Wei is cautious, careful and responsible for financial work, counting income and controlling expenditure. Ma Yuan, diligent, skillful, bold and careful, is responsible for the operation management of products, that is, the preparation of milk tea, ensuring the speed of operation and serving customers.
After one year, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because too smart is easy to betray our bones. In recruitment, we should try to avoid recruiting relatives and friends in order not to have too many property disputes in the future.
7. Market analysis and forecast, competitor analysis and our characteristic demand are at the present stage.
In a larger stage, there is a growing trend in the future. At this stage, most competitors are not distinctive, and a few enterprises with characteristics have not been promoted. Therefore, if the enterprise wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. In the course of business, we should pay attention to the products and services of our peers, and learn from them in time if there are very good benefits.
VIII. Marketing strategy
1, advertising
For the visibility of the enterprise, we will let customers know about the "tea story" through leaflets, and we will set it at the door of the store.
There are posters, etc., to inform the recent launch of new products and recent promotional activities. The signboard of the storefront uses conspicuous and eye-catching colors and models. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.
2. Promotion plan
A. For members, 25 yuan/person, one-time consumption in 20 yuan is free, and members can get a 10% discount when using the membership card, and they receive blessings and gifts from our store at the birthday party.
B. It's refreshing to use strange and novel cups and straws.
C. Couples' cups and straws are used. When couples come, they can recommend couples' packages and give them gifts.
D launch special holiday products and activities in various festivals to attract customers.
E. Give a small gift when one-time consumption arrives at 15 yuan. Sometimes we can send our specially-made T-shirt with our store name, which not only delights our customers, but also enhances our popularity.
3. Price
There will be a special price two days before each new product is launched, and the rest will be sold at the average market price, and the price will be raised appropriately when you have your own brand in the later period.
4. Team management
Each staff should do their job well. In important affairs, the manager will call people to discuss and make decisions.
5. Service
The staff in the store should do a good job in service, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.
IX. Financial needs and application
1. principle
Use every penny on the cutting edge and give full play to the value of every penny.
2. Initial investment During this period, the funds are mainly used for equipment purchase, product raw material purchase, store rent, early publicity and so on. It is estimated that it will cost about RMB 30,000.
A sealing machine 400 yuan, freezer 450 yuan, mixer 250 yuan, water dispenser 250 yuan, sealing film, cups, straws and various containers 400 yuan.
B. Decoration: including signboard, door wall, etc. 1000 yuan.
C business equipment: including the cost of membership card, small gift, telephone, air conditioner and cash register, etc., * * * yuan 1 ten thousand yuan.
D. Opening expenses: including registration, opening marketing and staff training *** 15000 yuan.
E. Monthly operation and management cost: about 3,920 yuan.
⑴ Rent: 2,500 yuan.
(2) Water and electricity charges: 120 yuan.
(3) Telephone and Internet access fee: 300 yuan.
(4) Purchase fee: including transportation equipment use fee, which is 1000 yuan.
In the first year of opening a store, the shopkeeper will make a cash flow statement and a capital profit and loss statement on a monthly basis, and quarterly in the second and third years.
3. The second phase of investment
At this stage, our "tea story" should have a certain popularity, and have a certain reputation among customers, occupy a very good share in the market and have a very good prospect. Our store will be greatly expanded and the quality of service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.
X. Risk and risk management
In order to prevent vandalism and theft, the tea shop tries not to leave people for 24 hours. Arrange two people to be on duty every night, from 7: 30 pm to 7: 30 am, and other owners will take care of it after 7: 30 am until normal business hours (morning10: 00). With the expansion of the store or the increase of turnover in the future, our store will invest in insurance.
XI. Medium-and long-term planning
One year later, if it is profitable according to the expected plan, it is planned to expand the business area in the next one to two years, install several sets of sofas to establish more comfortable entertainment forms, and provide music in the store. If conditions permit, guitar playing and song ordering modes can be added to provide customers with a more comfortable environment.
After three years, if the turnover of tea shop is still stable, consider building chain stores in other markets.
If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time, and close down after dealing with all the equipment and facilities within two years.
Business Plan of Milk Tea Project 2 I. Summary of the Plan
In recent years, bubble tea has appeared like a handsome new army, and it has swept the China market with an irresistible momentum in just a few years. As an industry with small investment, low threshold, wide consumers and fast recovery cost, it has occupied the first place in individual entrepreneurship with its vigorous vitality. Moreover, in the modern society with unlimited business opportunities, the fashion attraction, various tastes, unique taste and health characteristics of milk tea are bound to make it continue to stand firm in the footsteps of the fast-selling industry and lead the mainstream of consumption in the beverage industry.
1, specific instructions
For us who are still students at school, the funds are limited. At the same time, if we study franchise stores, the technical content of such products is not high, and the franchise fee is usually relatively high. If the income after opening is not considerable, it is not cost-effective for us. Choosing to open a shop by yourself can not only ensure the operation of funds, but also ensure the innovation of products at any time, which is beneficial to the development of small shops in general.
2, the basic framework of the plan
At present, there are several tea shops near the school, some of which are well run and some are relatively poor. However, their tea shops are all operated in the same way and only serve takeout. This makes business limited. After market research, although this way saves consumers' time, some people still expect to have a comfortable seat in the store and taste it slowly. Therefore, the milk tea in our store can not only be taken out, but also provide in-store service. When the business reaches the necessary market share, the research will also conduct online sales.
Compound leisure food culture has become the mainstream culture in the catering industry. Therefore, while operating milk tea, we also introduce some other products, such as snacks and cakes. For some consumers, it will be a pleasure to have a leisurely drink of milk tea, eat desserts and chat with friends. Moreover, after observation, the delivery of milk tea in this area is limited in quantity, and if the quantity is insufficient, it will not be delivered. In view of this situation, because the consumer groups we are targeting are mainly students in this area, our delivery service is not limited by quantity and is responsive.
Second, the market analysis
1, market scenario introduction
* * * There are 6 schools around this area (provincial Thai Middle School, Thai Vocational College, Thai Teachers College, Taizhou Electromechanical College, South Normal University and South Institute of Technology). At the same time, after our investigation, students like to drink bubble tea, accounting for about 44% of the total, while those who don't like it are only 16% of the total, which shows that the consumption of milk tea has high potential.
2. Target market analysis
In the 21st century, compound leisure food culture has become the mainstream culture in the catering industry, and people's perceptual consumption expenditure is far greater than that of rational consumption. College students who are considered as fashion leaders are playing more and more important roles in this field, and their market share is also increasing year by year; As a branch of the marginalized catering industry, operating the student-specific market is based on the accurate grasp of this information.
As a group of students, they are increasingly pursuing tastes, being more sensitive to the freshness of things, and demanding more and more quality. However, the taste of milk tea is not self-innovative enough to meet the needs of consumers in all aspects, so the business of milk tea shops is becoming more and more difficult, so what we need to do first is to do a good job in consumer data investigation and analysis, and then do corresponding methods to stimulate consumption.
3, customer demand analysis
After investigation, students have two main requirements for the milk tea industry. One is the product; The second is service. For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. According to the difference of seasons, consumers' demand for milk tea is different. In summer, people prefer cold drinks and prefer hot drinks in winter.
Third, the competition analysis
1, competitors
At present, there are four or five tea shops, such as Dakoujiu, Thirsty, Jieke and Typhoon Shelter. The tastes and varieties of milk tea in these tea shops are similar, and there is no innovation in product development. Other competitors are various manufacturers who create a series of milk tea, such as Xiangpiaopiaopiao, Youlemei and Lipton.
2. SWOT analysis
(A) Advantage analysis
1. The existing tea shop is simple in decoration, giving people the impression of uncleanness;
The variety of milk tea is limited, the taste is average and there is no innovation in product development;
13. The series of milk tea created by the manufacturers has a high price, a single variety, and the taste is not as good as that of the existing entrance, which is greatly limited by the season, and its consumption will be reduced in the hot summer;
4. In-store sales and take-away services must be able to attract more consumers to some extent.
(B) Analysis of disadvantages
The business area of milk tea is limited, and the scope of supply services is limited;
3. Some students who open new stores don't know much about their basic scenes, such as tastes, which must affect sales to some extent;
3. Product innovation is not easy to understand for consumers who are keen on traditional milk tea products;
The seasonal consumption of milk tea is obvious, and it can't reach a good consumption quota.
(3) Opportunity analysis
1. The market is far from saturated, there is a large profit space and a large number of milk tea consumers, and the market prospect is broad, and the strength and number of competitors are limited at present;
Good taste, serious service attitude and professional operation level have established a good reputation among students;
3. Although the business area is limited, it has a beautiful indoor environment, which can leave a good impression on students (especially compared with other tea shops) and show more competitive advantages;
The products are rich in variety, unique in taste and have necessary competitive advantages.
(4) Threat analysis
1. Competitors have a fixed range of consumer groups, and they will definitely take corresponding measures if they are not willing to reduce the market share of milk tea;
With the increasing variety and number of various foods, consumers have more and more choices, and the product differentiation is not enough. Drinks such as cola, orange juice, coconut juice, milk and purified water must divide up the already limited demand market to some extent.
3. Milk tea is a high-fat and high-calorie food. In today's society, the aesthetic concept (slim is beautiful, especially for girls) and the more popular trend of losing weight undoubtedly make some milk tea consumers (especially women) reluctantly give up what they want and say "No".
Fourth, products and services
1, product development planning
Our product quality is guaranteed by safety, product research and development technology is improving, taste is constantly innovating, and different products are launched according to different consumer groups. With the increasing sales, the product development is increasing, thus occupying more market share.
2. Research and development
Our shop adopts the "fool blending method" to avoid the technical differences of milk tea blending personnel from affecting the taste of milk tea. At the same time, fructose can be added by fructose quantitative machine, which can be accurate to milligrams, meeting the different requirements of consumers for sugar, and the taste is also determined at will. Replacing sucrose with fructose is low in calories, delicious and healthy. Because the difference in temperature plays a decisive role in the taste of milk tea, the insulated tea barrel with temperature display can make us pay close attention to the temperature of tea at all times to ensure the best taste of milk tea. At the same time, according to the differences of consumer groups, different products are introduced. For example, we recommend Yuanyang Cup for couples.
In product research and development, we add health milk tea on the basis of existing milk tea types. Combined with the traditional Chinese medicine health-preserving culture in China, natural whole grains were used as raw materials and blended into the production of milk tea: red bean and red date milk tea, oat and sesame milk tea, black bean and black rice milk tea, mung bean and aloe milk tea, and five-color health-preserving milk tea. The milk fragrance was rich, the tea fragrance was refreshing, the grain fragrance was overflowing, and the bean fragrance was pleasant, natural and delicious, nutritious and healthy.
Of course, while launching milk tea, we will also add color to our store through more projects. Seven-color popcorn broke through the bottleneck of product development of single color popcorn; Octopus balls are highly sought after by young people for their unique and delicious taste; Freshly ground coffee, self-service coffee, fancy western pastry and so on are more leisure foods with the characteristics of the times. Continuous innovation and breakthrough, truly let customers taste healthy, delicious, novel and fashionable snack food. A variety of auxiliary project selection, simple operation.
V. Marketing strategy
1, product strategy
(1) product compound management, not only the single product of milk tea, but also the supply of snack food which is loved by consumers;
② Compared with other tea shops, health tea is introduced;
(3) launch different products according to different consumers;
④ Pay more attention to the quality of this invisible product. Provide door-to-door service to consumers who have a desire to spend, but are unwilling to buy on their own;
⑤ Products pay attention to packaging, giving consumers perfect enjoyment.
2. Price strategy
① Set reasonable prices according to consumers' consumption ability and product types;
② Set a relatively low price compared with competitors.
3. Advertising strategy
Advertising is necessary, and I think the following publicity methods can be carried out:
(1) the opening ceremony, let people near the school know that our store has opened;
(2) Make use of the interpersonal relationship at school and do more publicity;
(3) information dissemination by means of the Internet;
④ Use instant messaging (QQ, Fetion, etc.) to promote shops and products.
4. Promotion strategy
(1) opening reward activities. Three days before the opening, the products are sold at half price;
(2) launch new product tasting activities every day to promote new products;
③ Redeem points and issue vouchers. For consumers who spend different amounts of money with different values, it is stipulated that the accumulated points must be given to the corresponding integral goods;
(4) Free advertisements are placed in the class mailbox to publicize the sales groups with the class as the unit. Old students can receive a cup of free milk tea at a fixed time with their student ID cards, and through word-of-mouth communication, the influence of opinion leaders in the customer base can be exerted.
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