How to make a pop poster

1. Title

1. Main title: This is the focus of POP and can best retain the audience's attention, so the font must be certain It must be eye-catching, must be eye-catching, clear, and easy to read. Don’t have too many words. It should be read in about 2 seconds.

2. Subtitle: If the main title cannot fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of the subtitle is necessary, so the subtitle has the finishing touch. But if the main title

cannot attract the audience, then the audience will not be interested in reading the subtitle. This POP design is a failure. To be clear, POP is successful only if it can draw the audience's attention from the main title to the subtitle to the explanatory text of the specific content.

2. Decoration

Decorative frames and pattern shading are the more commonly used methods. The modification of characters is very important, but it should be noted that large characters will appear monotonous if not modified, and too many modifications of small characters will hinder reading. Although POP advertising is not "profound and profound", it is easy to learn but difficult to master, and the secrets cannot be explained in just a few words. I’ll put it aside for now, hoping to have the opportunity to discuss it in detail later.

3. Expository text

Expository text is copywriting that fully explains the content and purpose in hand-drawn POP poster design. When writing, you should pay attention to:

1. Concise and to the point , to avoid awkward sentences.

2. The most attractive information should be written at the front to entice readers to read further.

3. The number of writing lines should be within 7 lines as much as possible, and each line should not exceed 15 words.

5. Illustrations

POP expressed purely in words is relatively monotonous. Using illustrations is a good way to adjust it, but you should try to avoid being too fine and rough.

6. Other matters needing attention

1. No more than three colors should be used, generally red, blue and black.

2. When writing, write the full product name and indicate the specifications.

3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

4. In principle, there should be no more than two products on one POP, otherwise the visual impact will not be achieved.

5. The original price and current price must be indicated to reflect the extent of the price reduction. How to design a pop poster?

Layout design of POP posters

Layout design is composition, which refers to conveying product information to people clearly and quickly in a short period of time, thereby achieving the purpose of profitability. The content expressed in the poster needs to be processed through virtuality, proportion, and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design, which means to make the advertising content reasonably and vividly within a certain specification and size, and lay it out reasonably to attract consumers' attention, so as to achieve better sales purposes.

Layout design is to properly arrange the relationship between the priority and color of the content. In the composition, visual rules should be fully used to highlight the key points, so that the poster has a sense of direction and order, and guides consumers to see what to look at first, what to look at next, and what the key points are. Also pay attention to the white space in the poster, the general ratio is 3:7 or 4:6. Composition is also a kind of segmentation to achieve the ideal layout effect. The division of the picture mainly relies on lines or planes. An excellent poster is mainly reflected in the mutual coordination and change of each part after the picture is divided. Usually, the layout of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and other methods.

When people look at a certain visual point, their eyes will quickly focus on this point and stay still. The layout of posters should scientifically use the principles of poster composition to emphasize and attract, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders, etc. Its production steps are usually three steps: typesetting - drawing - coloring.

The title word in a POP work is a very important visual communication, so the most important title word in a work must be outlined. Usually poster POP fonts include living fonts, traditional fonts, soft fonts, fat fonts, hollow fonts, etc. In order to highlight the theme, the fonts can be artistically designed, such as adding borders, tonal contrast, deformation, etc., to highlight the benefits of a certain product. When pricing, you can strongly contrast the size and color of the original price with the current price to attract consumers.

What tools are needed to handwrite a POP poster?

To draw a beautiful POP poster, you can use the following tools to mix and match. You are not limited to using a specific tool. These are all needed to complete a beautiful POP poster. The basic tools for POP hand-painted posters can be purchased in art shops or bookstores:

⒈Color pens: two types of pen tips: angular tip and round tip.

⒉Mark pens: There are two types of pen tips: angular tip and round tip, and three types of marker pens: alcohol, water-based, and oil-based solutions.

⒊Powder and crayons.

⒋pastel pen.

⒌Colored pencils, sketching pencils.

⒍Watercolor, advertising paint, round or flat watercolor pens.

⒎Writing brush, ink, and color ink.

⒏Pen knife, utility knife, circle cutter, modeling scissors, scissors.

⒐Double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive.

⒑Cutting board, cutting steel ruler (one each for thirty centimeters, seventy centimeters, and one hundred centimeters), small ruler, wavy ruler, and soft ruler.

⒒Compass.

⒓ Needle pen.

⒔Li Kebai, correction tape, white paint pen, gold paint pen, silver paint pen.

⒕Tale bags, paper rolls.

Paper materials for hand-painted POP posters To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be purchased at art shops and are not expensive. If you need to use For more special paper materials, you can also buy them at an art club.

⒈Written paper.

⒉ Poster paper.

⒊Mold paper making.

⒋pastel paper.

⒌Dandy paper.

⒍Kraft paper.

⒎The tiles are dull.

⒏Polyester.

⒐Pearl board.

⒑Colored paper.

⒒Tissue paper.

⒓ Rice paper.

⒔Crepe paper.

⒕Plastic board.