Wechat business is a new business based on the space of mobile internet, with the help of social software as a tool, people-centered and social as a link.
The biggest advantage of Wechat business model is to gather all the customers contacted by N channels to form a large database belonging to the enterprise itself, so as to realize personalized recommendation and precise marketing. Wechat is an excellent customer management platform. After bringing customers from all channels together, it can realize an unimpeded channel mode, directly eliminating all intermediate obstacles, and businesses can establish direct contact with consumers on WeChat official account.
When consumers use the products of the enterprise, they find that the price and effect are good, and they can apply to become micro-customers through the entrance of WeChat Mall built by the enterprise. Micro-customers can share products and link them to social media such as friends circle, Weibo and QQ space, so as to realize fission distribution based on acquaintances' recommendation.