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What is the reason for Dianping.com's success?
1. First Mover advantage. Dianping.com, founded in April 2003, is the earliest independent consumer comment station in China. At that time, the pattern of domestic Internet BAT had not yet formed, Baidu and Alibaba had not yet been listed, and Tencent was busy with QQ show, giving space for the growth of similar life websites such as public comment and word-of-mouth network.

2. Choose the right market. Food is the most important thing for people. This is the past, present and future for a long time. China's largest consumer market, Haida, can raise whales.

Focus. On the one hand, the focus of public comments has made him. On the other hand, public comments focus on establishing a threshold; Therefore, neither Tencent's QQ food platform nor group buying food can surpass public comments.

4. The team is grounded and understands the Internet. Many people who comment on the public are local websites and know the consumption habits of various places, which shows that the team is grounded. They seized the content of UGC users' comments and protected the copyright at all costs, indicating that the team knows the Internet very well.

5. Strict evaluation system and supervision. Its importance is as great and meaningful as Taobao's credit system.

6. Business functions and liquidity keep pace with the market pulse. For example, group purchase, coupons, sign-in, city pass, etc.